A data profile of the people who buy, follow and care about Pleasure in Denmark — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 1,008,525 people in Denmark.
Pleasure has an estimated audience of 1,008,525 people in Denmark. 59.0% are female, 41.0% are male, average age 44.1. Top brand affinities: Elgiganten, Germany, Concerts, Toys, Hairstyle.
Top brand affinities include Elgiganten, Germany, Concerts, with strongest over-indexing on Elgiganten (1.6× the country average).
Demographically, the Pleasure audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Pleasure fan in Denmark is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Pleasure profile in Denmark.
59.0% are female, 41.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.1 |
| Estimated audience size | 1,008,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Pleasure audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.20× | ||
| 02 | True crime | Movies & TV | 1.88× | ||
| 03 | Digital photography | Business & Career | 1.82× | ||
| 04 | Sausage | Food & Beverages | 1.80× | ||
| 05 | Bed and breakfast | Travel & Leisure | 1.78× | ||
| 06 | Anthropology | Business & Career | 1.77× | ||
| 07 | Fandom | Literature | 1.75× | ||
| 08 | Roskilde Festival | Music & Radio | 1.70× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.68× | ||
| 10 | Science fiction movies | Movies & TV | 1.61× | ||
| 11 | Elgiganten | Shopping | 1.60× | ||
| 12 | Self-esteem | Health | 1.60× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 14 | Germany | Travel & Leisure | 1.58× | ||
| 15 | Heat pump | Home & Garden | 1.58× | ||
| 16 | Toys | Games | 1.56× | ||
| 17 | Concerts | Music & Radio | 1.55× | ||
| 18 | Iceland | Travel & Leisure | 1.53× | ||
| 19 | Manicure | Beauty & Wellness | 1.53× | ||
| 20 | Video hosting service | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Spirituality | BALANCE | 1.33× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Sustainability | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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