A data profile of the people who buy, follow and care about Pleasure in Argentina — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 2,509,943 people in Argentina.
Pleasure has an estimated audience of 2,509,943 people in Argentina. 60.1% are female, 39.9% are male, average age 38.9. Top brand affinities: Non-alcoholic beverage, Endangered species, Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates.
Top brand affinities include Non-alcoholic beverage, Endangered species, Milwaukee Brewers, with strongest over-indexing on Non-alcoholic beverage (1.6× the country average).
Demographically, the Pleasure audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Pleasure fan in Argentina is more female, around 38.9 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Pleasure profile in Argentina.
60.1% are female, 39.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.9 |
| Estimated audience size | 2,509,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Pleasure audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 02 | Endangered species | Pets & Animals | 1.60× | ||
| 03 | Milwaukee Brewers | Sports | 1.60× | ||
| 04 | Detroit Tigers | Sports | 1.60× | ||
| 05 | Pittsburgh Pirates | Sports | 1.60× | ||
| 06 | Kansas City Royals | Sports | 1.60× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 08 | Atlanta Braves | Sports | 1.60× | ||
| 09 | God in Islam | Politics & Society | 1.60× | ||
| 10 | Bangkok Airways | Travel & Leisure | 1.60× | ||
| 11 | Colorado Rapids | Sports | 1.60× | ||
| 12 | Management of hair loss | Beauty & Wellness | 1.60× | ||
| 13 | 23andMe | Health | 1.60× | ||
| 14 | Aziz Ansari | Movies & TV | 1.60× | ||
| 15 | Edmonton Oilers | Sports | 1.60× | ||
| 16 | Amiens SC | Sports | 1.60× | ||
| 17 | BWF World Championships | Sports | 1.60× | ||
| 18 | Growth hormone | Health | 1.55× | ||
| 19 | Buffy the Vampire Slayer | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.20× | |
| Spirituality | BALANCE | 1.18× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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