Pleasure Audience in Italy
Pleasure has an estimated audience of 15,705,631 people in Italy. 62.1% are female, 37.9% are male, average age 42.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Pleasure fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Pleasure audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 42.5 |
| Estimated audience size | 15,705,631 |
Audience persona
The typical Pleasure fan in Italy is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,152,544 | 1.5× |
| Lazio | 2,504,375 | 1.3× |
| Campania | 1,975,607 | 1.12× |
| Emilia-Romagna | 1,611,007 | 1.26× |
| Veneto | 1,406,063 | 1.13× |
| Sicilia | 1,391,573 | 1.02× |
| Puglia | 1,301,727 | 1.2× |
| Piedmont | 1,201,452 | 1.03× |
| Tuscany | 1,049,201 | 1.01× |
| Marche | 421,576 | 1.08× |
| Sardinia | 403,421 | 0.92× |
| Calabria | 399,753 | 0.83× |
| Liguria | 352,829 | 0.8× |
| Abruzzo | 305,438 | 0.88× |
| Trentino-Alto Adige/Südtirol | 290,882 | 0.98× |
| Friuli-Venezia Giulia | 253,576 | 0.86× |
| Umbria | 216,132 | 0.85× |
| Molise | 40,816 | 0.55× |
| Aosta Valley | 27,230 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| Extroversion | THRILL | 1.05 |
| Patriotism | CONSERVATISM | 1.03 |
| Pet Ownership | JOY | 1.01 |
| Social Media Usage | JOY | 0.99 |
| Mindfulness | BALANCE | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in Italy
- Heavy metal music (15,671,589)
- Made in France (1,432,214)
- Playlist (1,098,470)
- Warner Music Group (574,517)
- Independent record label (462,188)
Frequently asked questions
How many fans does Pleasure have in Italy?
Pleasure has an estimated audience of 15,705,631 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Pleasure fans?
62.1% of Pleasure fans are female, 37.9% are male, with an average age of 42.5 years.
Which brands do Pleasure fans like most?
Pleasure fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Pleasure fans live in Italy?
Pleasure fans in Italy are most concentrated in Lombardy (reach 4,152,544), Lazio (reach 2,504,375), and Campania (reach 1,975,607). These three regions account for the largest share of the active audience.
What other brands do Pleasure fans also like?
Beyond Pleasure itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.