Rascasse Audience Intelligence

Pleasure Audience in France

A data profile of the people who buy, follow and care about Pleasure in France — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 8,637,313 people in France.

Pleasure has an estimated audience of 8,637,313 people in France. 62.8% are female, 37.2% are male, average age 41.7. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Christmas tree.

Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (224.26× the country average).

Demographically, the Pleasure audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Patriotism.

The typical Pleasure fan in France is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pleasure profile in France.

Audience size
8.6M
in France
Gender
62.8%
37.2% male
Age
41.7
average years
Country rank
#323
Topic in France
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pleasure fans

62.8% are female, 37.2% are male, average age 41.7.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Pleasure audience in France
MetricValue
Female62.8%
Male37.2%
Average age41.7
Estimated audience size8,637,313
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Pleasure audience in France
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Pleasure audience comes from France.

Worldwide audience distribution share by country for Pleasure
CountryShare
United States22.2%
India5.8%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pleasure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pleasure audience
#·InterestCategoryAffinity×
01SelfridgesShopping228.79×
02Love & SexKids & Family224.26×
03Christmas GiftKids & Family40.82×
04Christmas treeKids & Family25.09×
05Kitchen gardenHome & Garden21.27×
06DentistryBusiness & Career17.83×
07Zoom lensTechnology & Electronics17.81×
08Breast Cancer awarenessHealth17.66×
09Broadcasting of sports eventsMovies & TV17.61×
10HormoneHealth16.00×
11Girl powerPolitics & Society12.59×
12New TestamentPolitics & Society9.38×
13Single-lens reflex cameraTechnology & Electronics9.30×
14Burnout (psychology)Health9.14×
15Psoriasis AwarenessHealth8.93×
16CardiologyHealth7.55×
17Sustainable productsPolitics & Society7.24×
18ImprovisationMusic & Radio7.20×
19Real propertyHome & Garden2.26×
20HappinessHealth1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pleasure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pleasure audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.09×
PatriotismCONSERVATISM1.94×
ExtroversionTHRILL1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pleasure audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.87×
Need for SecurityCONSERVATISM0.88×
SustainabilityBALANCE0.92×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →