Pleasure Audience in France
Pleasure has an estimated audience of 8,637,313 people in France. 62.8% are female, 37.2% are male, average age 41.7. Top brand affinities: Ratatouille (film), Google News, Happiness, Real property, Crédit Mutuel.
Top brand affinities include Ratatouille (film), Google News, Happiness, with strongest over-indexing on Ratatouille (film) (11.57× the country average). Demographically, the Pleasure audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.7 |
| Estimated audience size | 8,637,313 |
Audience persona
The typical Pleasure fan in France is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Ratatouille (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ratatouille (film) | 11.57× | Movies & TV |
| Google News | 2.4× | News |
| Happiness | 2.22× | Health |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.48× | Business & Career |
| TikTok | 1.69× | Internet & Social Media |
| Broadcasting of sports events | 5.49× | Movies & TV |
| Baby food | 4.45× | Kids & Family |
| Free Mobile | 2.25× | Technology & Electronics |
| Tinder | 4× | Internet & Social Media |
| Western Union | 2.99× | Business & Career |
| Improvisation | 4.43× | Music & Radio |
| Conforama | 1.74× | Home & Garden |
| Recreation | 1.76× | Travel & Leisure |
| Google Photos | 3.52× | Technology & Electronics |
| Anthropology | 2.16× | Business & Career |
| Fnac | 1.52× | Shopping |
| Hairstyle | 1.6× | Beauty & Wellness |
| RC Lens | 1.96× | Sports |
| Ticketmaster | 1.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Mindfulness | BALANCE | 1.63 |
| Extroversion | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in France
- Heavy metal music (7,483,305)
- Made in France (4,036,180)
- Images – The Best of Jean Michel Jarre (1,915,848)
- Riot! (1,023,000)
- Playlist (723,037)
How to read this data
Audience size is the estimated number of people in France who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.