A data profile of the people who buy, follow and care about Pleasure in France — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 8,637,313 people in France.
Pleasure has an estimated audience of 8,637,313 people in France. 62.8% are female, 37.2% are male, average age 41.7. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (224.26× the country average).
Demographically, the Pleasure audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Pleasure fan in France is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Pleasure profile in France.
62.8% are female, 37.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.7 |
| Estimated audience size | 8,637,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Pleasure audience comes from France.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 228.79× | ||
| 02 | Love & Sex | Kids & Family | 224.26× | ||
| 03 | Christmas Gift | Kids & Family | 40.82× | ||
| 04 | Christmas tree | Kids & Family | 25.09× | ||
| 05 | Kitchen garden | Home & Garden | 21.27× | ||
| 06 | Dentistry | Business & Career | 17.83× | ||
| 07 | Zoom lens | Technology & Electronics | 17.81× | ||
| 08 | Breast Cancer awareness | Health | 17.66× | ||
| 09 | Broadcasting of sports events | Movies & TV | 17.61× | ||
| 10 | Hormone | Health | 16.00× | ||
| 11 | Girl power | Politics & Society | 12.59× | ||
| 12 | New Testament | Politics & Society | 9.38× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 9.30× | ||
| 14 | Burnout (psychology) | Health | 9.14× | ||
| 15 | Psoriasis Awareness | Health | 8.93× | ||
| 16 | Cardiology | Health | 7.55× | ||
| 17 | Sustainable products | Politics & Society | 7.24× | ||
| 18 | Improvisation | Music & Radio | 7.20× | ||
| 19 | Real property | Home & Garden | 2.26× | ||
| 20 | Happiness | Health | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.09× | |
| Patriotism | CONSERVATISM | 1.94× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.87× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Sustainability | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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