Pleasure Audience in Mexico
Pleasure has an estimated audience of 9,662,115 people in Mexico. 54.5% are female, 45.5% are male, average age 32.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (288.24× the country average). Demographically, the Pleasure audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.6 |
| Estimated audience size | 9,662,115 |
Audience persona
The typical Pleasure fan in Mexico is balanced, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Pleasure fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 288.24× | Shopping |
| Costa Rica | 467.56× | Travel & Leisure |
| Game consoles | 177.05× | Technology & Electronics |
| Catholic Church | 133.14× | Politics & Society |
| Sarcasm | 94.19× | Politics & Society |
| Mobile game | 76.41× | Games |
| Travel agency | 85.69× | Travel & Leisure |
| Banana | 65.86× | Food & Beverages |
| Exfoliation (cosmetology) | 147.99× | Beauty & Wellness |
| Valentine's Day | 112.53× | Kids & Family |
| El País | 62.32× | News |
| Broadcasting of sports events | 82.86× | Movies & TV |
| Dentistry | 55.24× | Business & Career |
| Sexology | 43.2× | Kids & Family |
| Daily Horoscope | 544.08× | Internet & Social Media |
| Freeware | 32.58× | Technology & Electronics |
| Multi-level marketing | 47.45× | Business & Career |
| Breastfeeding | 38.95× | Kids & Family |
| Orange (fruit) | 50.99× | Food & Beverages |
| Pilsner | 50.28× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.43 |
| Travelling | THRILL | 22.32 |
| Urban Lifestyle | OPEN | 4.23 |
| Risk Appetite | THRILL | 2.09 |
| Mindfulness | BALANCE | 2.07 |
| Design Affinity | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.