A data profile of the people who buy, follow and care about Pleasure in Mexico — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 9,662,115 people in Mexico.
Pleasure has an estimated audience of 9,662,115 people in Mexico. 54.5% are female, 45.5% are male, average age 32.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (288.24× the country average).
Demographically, the Pleasure audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Pleasure fan in Mexico is balanced, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Pleasure profile in Mexico.
54.5% are female, 45.5% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.6 |
| Estimated audience size | 9,662,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Pleasure audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 544.08× | ||
| 02 | Costa Rica | Travel & Leisure | 467.56× | ||
| 03 | Shopping and fashion | Shopping | 288.24× | ||
| 04 | Game consoles | Technology & Electronics | 177.05× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 147.99× | ||
| 06 | Catholic Church | Politics & Society | 133.14× | ||
| 07 | Valentine's Day | Kids & Family | 112.53× | ||
| 08 | Sarcasm | Politics & Society | 94.19× | ||
| 09 | Travel agency | Travel & Leisure | 85.69× | ||
| 10 | Broadcasting of sports events | Movies & TV | 82.86× | ||
| 11 | Mobile game | Games | 76.41× | ||
| 12 | Banana | Food & Beverages | 65.86× | ||
| 13 | El País | News | 62.32× | ||
| 14 | Dentistry | Business & Career | 55.24× | ||
| 15 | Orange (fruit) | Food & Beverages | 50.99× | ||
| 16 | Pilsner | Food & Beverages | 50.28× | ||
| 17 | Multi-level marketing | Business & Career | 47.45× | ||
| 18 | Sexology | Kids & Family | 43.20× | ||
| 19 | Breastfeeding | Kids & Family | 38.95× | ||
| 20 | Freeware | Technology & Electronics | 32.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.43× | |
| Travelling | THRILL | 22.32× | |
| Urban Lifestyle | OPEN | 4.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Pet Ownership | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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