Pleasure Audience in Mexico
Pleasure has an estimated audience of 9,662,115 people in Mexico. 54.5% are female, 45.5% are male, average age 32.6. Top brand affinities: MSN, Real Madrid C.F., TikTok, Catholic Church, Sarcasm.
Top brand affinities include MSN, Real Madrid C.F., TikTok, with strongest over-indexing on MSN (3.36× the country average). Demographically, the Pleasure audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Pleasure fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.6 |
| Estimated audience size | 9,662,115 |
Audience persona
The typical Pleasure fan in Mexico is balanced, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.36× | News |
| Real Madrid C.F. | 1.59× | Sports |
| TikTok | 2.09× | Internet & Social Media |
| Catholic Church | 2.54× | Politics & Society |
| Sarcasm | 2.72× | Politics & Society |
| Pedro Pascal | 2.76× | Movies & TV |
| Banana | 2.51× | Food & Beverages |
| Furniture | 1.7× | Home & Garden |
| Jewelry | 1.58× | Fashion & Accessoires |
| Personal care | 1.67× | Health |
| Religion | 1.54× | Business & Career |
| Samsung | 1.78× | Technology & Electronics |
| Travel agency | 2.56× | Travel & Leisure |
| 1.84× | Internet & Social Media | |
| Beaches | 1.73× | Travel & Leisure |
| Game consoles | 1.9× | Technology & Electronics |
| Crafts | 1.59× | Home & Garden |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Credit cards | 1.52× | Business & Career |
| Nissan | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.82 |
| Urban Lifestyle | OPEN | 1.56 |
| Spirituality | BALANCE | 1.51 |
| Need for Security | CONSERVATISM | 1.49 |
| Travelling | THRILL | 1.48 |
| Creativity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
See Pleasure audiences in other countries
More Record label audiences in Mexico
- Heavy metal music (7,678,669)
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.