A data profile of the people who buy, follow and care about Pleasure in Belgium — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 1,994,479 people in Belgium.
The average Pleasure fan in Belgium is 42.3 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include Sunweb, Biology, Child development, with strongest over-indexing on Sunweb (1.51× the country average).
Demographically, the Pleasure audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pleasure fan in Belgium is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Sunweb.
The key figures that characterise the Pleasure profile in Belgium.
60.7% are female, 39.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.3 |
| Estimated audience size | 1,994,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Pleasure audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.32× | |
| 02 | Hainaut | ~200K | 1.12× | |
| 03 | Liege | ~200K | 1.10× | |
| 04 | Flemish Brabant | ~200K | 1.02× | |
| 05 | Province of Namur | ~90K | 0.98× | |
| 06 | Luxembourg | ~50K | 0.98× | |
| 07 | Walloon Brabant | ~50K | 0.97× | |
| 08 | Antwerp | ~200K | 0.95× | |
| 09 | Limburg | ~90K | 0.95× | |
| 10 | East Flanders | ~200K | 0.91× | |
| 11 | West Flanders | ~100K | 0.85× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street One | Fashion & Accessoires | 3.15× | ||
| 02 | Biology | Health | 1.85× | ||
| 03 | Horoscope | Health | 1.83× | ||
| 04 | Boutique hotel | Travel & Leisure | 1.78× | ||
| 05 | Child development | Business & Career | 1.76× | ||
| 06 | Unique Gifts | Shopping | 1.74× | ||
| 07 | Alps | Travel & Leisure | 1.74× | ||
| 08 | Cora (hypermarket) | Shopping | 1.72× | ||
| 09 | Hinduism | Politics & Society | 1.68× | ||
| 10 | Danish design | Home & Garden | 1.61× | ||
| 11 | Ecotourism | Business & Career | 1.59× | ||
| 12 | Crossword | Games | 1.59× | ||
| 13 | Musical film | Movies & TV | 1.57× | ||
| 14 | Stradivarius | Shopping | 1.57× | ||
| 15 | Flower bouquet | Home & Garden | 1.57× | ||
| 16 | Diary | Kids & Family | 1.55× | ||
| 17 | Self-love | Health | 1.54× | ||
| 18 | Ligue 1 | Sports | 1.52× | ||
| 19 | Sunweb | Travel & Leisure | 1.51× | ||
| 20 | Buddhism | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Design Affinity | PREMIUM | 1.25× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.98× | |
| Family Orientation | CONSERVATISM | 0.98× | |
| Creativity | OPEN | 1.00× |
Pleasure has an estimated audience of 1,994,479 people in Belgium, concentrated in Hainaut and Antwerp.
60.7% of Pleasure fans are female, 39.3% are male, with an average age of 42.3 years.
Pleasure fans show strongest brand affinity for Sunweb (1.51×), Biology (1.85×), and Child development (1.76×) over the country average.
Pleasure fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Biology (1.85×), Child development (1.76×), Musical film (1.57×), and Self-love (1.54×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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