A data profile of the people who buy, follow and care about Pleasure in Austria — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 1,845,902 people in Austria.
The average Pleasure fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Billa (supermarket), Kronen Zeitung, WhatsApp, with strongest over-indexing on Billa (supermarket) (1.65× the country average).
Demographically, the Pleasure audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Pleasure fan in Austria is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Pleasure profile in Austria.
61.9% are female, 38.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.3 |
| Estimated audience size | 1,845,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Pleasure audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.34× | |
| 02 | Vienna | ~500K | 1.30× | |
| 03 | Lower Austria | ~300K | 1.05× | |
| 04 | Burgenland | ~50K | 0.98× | |
| 05 | Upper Austria | ~200K | 0.96× | |
| 06 | Vorarlberg | ~60K | 0.95× | |
| 07 | Salzburg | ~100K | 0.94× | |
| 08 | Carinthia (state) | ~90K | 0.93× | |
| 09 | Tyrol | ~100K | 0.90× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 1.89× | ||
| 02 | Hobby | Home & Garden | 1.86× | ||
| 03 | Toys | Games | 1.79× | ||
| 04 | Blues music | Music & Radio | 1.79× | ||
| 05 | Psychology | Business & Career | 1.74× | ||
| 06 | Distilled beverage | Food & Beverages | 1.72× | ||
| 07 | Cineplexx Cinemas | Movies & TV | 1.72× | ||
| 08 | Italian cuisine | Food & Beverages | 1.70× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.66× | ||
| 10 | Billa (supermarket) | Shopping | 1.65× | ||
| 11 | Hair products | Beauty & Wellness | 1.65× | ||
| 12 | Wikipedia | Internet & Social Media | 1.65× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | Bicycle | Cars & Mobility | 1.59× | ||
| 15 | Festival | Music & Radio | 1.56× | ||
| 16 | Hornbach | Shopping | 1.55× | ||
| 17 | Electronics | Technology & Electronics | 1.54× | ||
| 18 | Kronen Zeitung | News | 1.52× | ||
| 19 | Instant messaging | Internet & Social Media | 1.51× | ||
| 20 | Electronic funds transfer | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Mindfulness | BALANCE | 1.32× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Sustainability | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Pleasure has an estimated audience of 1,845,902 people in Austria, concentrated in Vienna and Styria.
61.9% of Pleasure fans are female, 38.1% are male, with an average age of 41.3 years.
Pleasure fans show strongest brand affinity for Billa (supermarket) (1.65×), Kronen Zeitung (1.52×), and WhatsApp (1.62×) over the country average.
Pleasure fans in Austria are most concentrated in Vienna (reach ~500K), Styria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Kronen Zeitung (1.52×), WhatsApp (1.62×), Austrian Airlines (1.66×), and Politics (1.89×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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