A data profile of the people who buy, follow and care about Pleasure in Ireland — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 1,131,318 people in Ireland.
Pleasure has an estimated audience of 1,131,318 people in Ireland. 59.1% are female, 40.9% are male, average age 41.3. Top brand affinities: Hairstyle, Crossword, Anthropology, Bracelet, Sydney.
Top brand affinities include Hairstyle, Crossword, Anthropology, with strongest over-indexing on Hairstyle (1.52× the country average).
Demographically, the Pleasure audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Pleasure fan in Ireland is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Hairstyle.
The key figures that characterise the Pleasure profile in Ireland.
59.1% are female, 40.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.3 |
| Estimated audience size | 1,131,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Pleasure audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aesthetics | Home & Garden | 2.02× | ||
| 02 | Crossword | Games | 1.86× | ||
| 03 | PC World (retailer) | Technology & Electronics | 1.80× | ||
| 04 | Reese Witherspoon | Movies & TV | 1.78× | ||
| 05 | Collagen | Beauty & Wellness | 1.74× | ||
| 06 | Apple cider vinegar | Food & Beverages | 1.69× | ||
| 07 | Steve Jobs | Business & Career | 1.69× | ||
| 08 | Dorothy Perkins | Fashion & Accessoires | 1.69× | ||
| 09 | Groupon | Internet & Social Media | 1.67× | ||
| 10 | Necklace | Fashion & Accessoires | 1.65× | ||
| 11 | Margot Robbie | Movies & TV | 1.60× | ||
| 12 | Bed frame | Home & Garden | 1.58× | ||
| 13 | Backpack | Fashion & Accessoires | 1.58× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.57× | ||
| 15 | Wedding dress | Fashion & Accessoires | 1.57× | ||
| 16 | Water park | Travel & Leisure | 1.56× | ||
| 17 | Anthropology | Business & Career | 1.54× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 19 | Greece | Travel & Leisure | 1.52× | ||
| 20 | Sydney | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.25× | |
| Tradition | CONSERVATISM | 1.25× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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