A data profile of the people who buy, follow and care about Pleasure in Portugal — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 2,741,975 people in Portugal.
The average Pleasure fan in Portugal is 44.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Radio, Romance novels, S.C. Braga, with strongest over-indexing on Radio (1.69× the country average).
Demographically, the Pleasure audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pleasure fan in Portugal is more female, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Radio.
The key figures that characterise the Pleasure profile in Portugal.
58.9% are female, 41.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.3 |
| Estimated audience size | 2,741,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Pleasure audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.34× | |
| 02 | Porto District | ~700K | 1.11× | |
| 03 | Braga District | ~300K | 1.11× | |
| 04 | Santarém District | ~100K | 1.11× | |
| 05 | Setúbal District | ~300K | 1.06× | |
| 06 | Bragança District | ~30K | 1.03× | |
| 07 | Portalegre District | ~30K | 1.03× | |
| 08 | Guarda District | ~40K | 1.02× | |
| 09 | Faro District | ~200K | 1.01× | |
| 10 | Beja District | ~40K | 1.00× | |
| 11 | Vila Real District | ~50K | 0.99× | |
| 12 | Évora District | ~50K | 0.99× | |
| 13 | Leiria District | ~100K | 0.98× | |
| 14 | Viana do Castelo District | ~70K | 0.98× | |
| 15 | Castelo Branco District | ~50K | 0.98× | |
| 16 | Aveiro District | ~200K | 0.97× | |
| 17 | Viseu District | ~90K | 0.97× | |
| 18 | Azores | ~70K | 0.97× | |
| 19 | Coimbra District | ~100K | 0.95× | |
| 20 | Madeira | ~80K | 0.95× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juliana Paes | Movies & TV | 1.85× | ||
| 02 | Escape the room | Games | 1.83× | ||
| 03 | Sonic the Hedgehog (series) | Games | 1.80× | ||
| 04 | Radio | Technology & Electronics | 1.69× | ||
| 05 | Deborah Secco | Movies & TV | 1.67× | ||
| 06 | OnePlus | Technology & Electronics | 1.65× | ||
| 07 | Web application | Technology & Electronics | 1.61× | ||
| 08 | Dream | Health | 1.61× | ||
| 09 | Sports medicine | Health | 1.59× | ||
| 10 | Carbonated water | Food & Beverages | 1.59× | ||
| 11 | Eye care professional | Beauty & Wellness | 1.58× | ||
| 12 | Voucher | Shopping | 1.57× | ||
| 13 | Nokia | Technology & Electronics | 1.57× | ||
| 14 | Traditional Chinese medicine | Business & Career | 1.56× | ||
| 15 | Rio Ave F.C. | Sports | 1.53× | ||
| 16 | Apple Store | Shopping | 1.53× | ||
| 17 | Suits (TV series) | Movies & TV | 1.53× | ||
| 18 | Romance novels | Literature | 1.52× | ||
| 19 | FIFA Club World Cup | Sports | 1.51× | ||
| 20 | S.C. Braga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.29× | |
| Indulgence | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.98× | |
| Quality Awareness | PREMIUM | 0.98× | |
| Travelling | THRILL | 0.99× |
Pleasure has an estimated audience of 2,741,975 people in Portugal, concentrated in Lisbon District and Porto District.
58.9% of Pleasure fans are female, 41.1% are male, with an average age of 44.3 years.
Pleasure fans show strongest brand affinity for Radio (1.69×), Romance novels (1.52×), and S.C. Braga (1.5×) over the country average.
Pleasure fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Romance novels (1.52×), S.C. Braga (1.5×), Web application (1.61×), and Rio Ave F.C. (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.