A data profile of the people who buy, follow and care about Pleasure in Norway — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 600,857 people in Norway.
Pleasure has an estimated audience of 600,857 people in Norway. 56.4% are female, 43.6% are male, average age 41.2. Top brand affinities: Google, Biltema, Happiness, Gina Tricot, Dogs.
Top brand affinities include Google, Biltema, Happiness, with strongest over-indexing on Google (1.78× the country average).
Demographically, the Pleasure audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Pleasure fan in Norway is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Pleasure profile in Norway.
56.4% are female, 43.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.2 |
| Estimated audience size | 600,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Pleasure audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.31× | ||
| 02 | Viral video | Internet & Social Media | 2.09× | ||
| 03 | First-person shooter games | Games | 1.98× | ||
| 04 | Instant messaging | Internet & Social Media | 1.97× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.92× | ||
| 06 | Celebrity | Movies & TV | 1.85× | ||
| 07 | Wikipedia | Internet & Social Media | 1.85× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.81× | ||
| 09 | Fiction books | Literature | 1.79× | ||
| 10 | Internet & Social Media | 1.78× | |||
| 11 | Happiness | Health | 1.75× | ||
| 12 | Hair products | Beauty & Wellness | 1.73× | ||
| 13 | Online games | Games | 1.70× | ||
| 14 | Video games | Games | 1.67× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.67× | ||
| 16 | Electronics | Technology & Electronics | 1.66× | ||
| 17 | Biltema | Business & Career | 1.65× | ||
| 18 | Meat | Food & Beverages | 1.65× | ||
| 19 | Dogs | Pets & Animals | 1.62× | ||
| 20 | Current events | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Extroversion | THRILL | 1.47× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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