A data profile of the people who buy, follow and care about Pleasure in South Africa — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 2,421,690 people in South Africa.
Pleasure has an estimated audience of 2,421,690 people in South Africa. 55.4% are female, 44.6% are male, average age 35.2. Top brand affinities: Sarcasm, Cruelty-free, Breast Cancer awareness, Optimism, Gender equality.
Top brand affinities include Sarcasm, Cruelty-free, Breast Cancer awareness, with strongest over-indexing on Sarcasm (1.61× the country average).
Demographically, the Pleasure audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Mindfulness.
The typical Pleasure fan in South Africa is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Sarcasm.
The key figures that characterise the Pleasure profile in South Africa.
55.4% are female, 44.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 35.2 |
| Estimated audience size | 2,421,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Pleasure audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarcasm | Politics & Society | 1.61× | ||
| 02 | Breast Cancer awareness | Health | 1.61× | ||
| 03 | Gender equality | Politics & Society | 1.61× | ||
| 04 | Digital health | Health | 1.61× | ||
| 05 | Deutsche Welle | Music & Radio | 1.61× | ||
| 06 | Optimism | Business & Career | 1.58× | ||
| 07 | Soy milk | Food & Beverages | 1.55× | ||
| 08 | Cruelty-free | Beauty & Wellness | 1.52× | ||
| 09 | Kippah | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Mindfulness | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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