A data profile of the people who buy, follow and care about Pleasure in Switzerland — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 1,835,169 people in Switzerland.
Pleasure has an estimated audience of 1,835,169 people in Switzerland. 59.7% are female, 40.3% are male, average age 42.0. Top brand affinities: Coop, Hornbach, Pets, Swiss International Air Lines, Aldi.
Top brand affinities include Coop, Hornbach, Pets, with strongest over-indexing on Coop (1.56× the country average).
Demographically, the Pleasure audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Pleasure fan in Switzerland is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Pleasure profile in Switzerland.
59.7% are female, 40.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.0 |
| Estimated audience size | 1,835,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Pleasure audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 3.42× | ||
| 02 | Western Union | Business & Career | 3.13× | ||
| 03 | Real property | Home & Garden | 2.71× | ||
| 04 | Hornbach | Shopping | 2.21× | ||
| 05 | Charity and causes | Business & Career | 2.12× | ||
| 06 | Wikipedia | Internet & Social Media | 2.02× | ||
| 07 | Transfermarkt | Sports | 2.02× | ||
| 08 | Electronics | Technology & Electronics | 1.90× | ||
| 09 | Mobile game | Games | 1.90× | ||
| 10 | Festival | Music & Radio | 1.85× | ||
| 11 | Mobile phones | Technology & Electronics | 1.76× | ||
| 12 | Aldi | Shopping | 1.73× | ||
| 13 | Spas | Beauty & Wellness | 1.70× | ||
| 14 | Social media | Business & Career | 1.67× | ||
| 15 | Education | Business & Career | 1.65× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 17 | Current events | Arts & Culture | 1.60× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.58× | ||
| 19 | Coop | Food & Beverages | 1.56× | ||
| 20 | Pets | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Extroversion | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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