A data profile of the people who buy, follow and care about Pleasure in United Arab Emirates — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 2,692,674 people in United Arab Emirates.
The average Pleasure fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Hindi, Wikipedia, Pizza, with strongest over-indexing on Hindi (1.62× the country average).
Demographically, the Pleasure audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Pleasure fan in United Arab Emirates is more male, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Hindi.
The key figures that characterise the Pleasure profile in United Arab Emirates.
31.8% are female, 68.2% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 35.1 |
| Estimated audience size | 2,692,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 37% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Pleasure audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.09× | |
| 02 | Emirate of Sharjah | ~600K | 1.01× | |
| 03 | Fujairah | ~70K | 1.01× | |
| 04 | Emirate of Abu Dhabi | ~1M | 0.99× | |
| 05 | Ras Al Khaimah | ~100K | 0.96× | |
| 06 | Dubai | ~2M | 0.91× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeviantArt | Internet & Social Media | 3.05× | ||
| 02 | Wikipedia | Internet & Social Media | 2.11× | ||
| 03 | Crossword | Games | 2.11× | ||
| 04 | Anthropology | Business & Career | 2.04× | ||
| 05 | Mauritius | Travel & Leisure | 1.80× | ||
| 06 | Star Cinema | Movies & TV | 1.79× | ||
| 07 | Hindi | Politics & Society | 1.62× | ||
| 08 | Copenhagen | Travel & Leisure | 1.62× | ||
| 09 | Macau | Travel & Leisure | 1.61× | ||
| 10 | Collagen | Beauty & Wellness | 1.61× | ||
| 11 | Yahoo! | Internet & Social Media | 1.56× | ||
| 12 | Vinegar | Food & Beverages | 1.56× | ||
| 13 | Tom and Jerry | Movies & TV | 1.55× | ||
| 14 | Pizza | Food & Beverages | 1.54× | ||
| 15 | Singapore | Travel & Leisure | 1.54× | ||
| 16 | Tibet | Travel & Leisure | 1.54× | ||
| 17 | IPTV | Technology & Electronics | 1.53× | ||
| 18 | Johannesburg | Travel & Leisure | 1.53× | ||
| 19 | Dumbbell | Sports | 1.52× | ||
| 20 | Globalization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.24× | |
| Spirituality | BALANCE | 1.18× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Pleasure has an estimated audience of 2,692,674 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.8% of Pleasure fans are female, 68.2% are male, with an average age of 35.1 years.
Pleasure fans show strongest brand affinity for Hindi (1.62×), Wikipedia (2.11×), and Pizza (1.54×) over the country average.
Pleasure fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Wikipedia (2.11×), Pizza (1.54×), Crossword (2.11×), and Anthropology (2.04×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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