A data profile of the people who buy, follow and care about Pleasure in Australia — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 6,297,043 people in Australia.
Pleasure has an estimated audience of 6,297,043 people in Australia. 61.8% are female, 38.2% are male, average age 42.0. Top brand affinities: Wikipedia, Blanket, Bored Panda, Aesthetics, Aubrey Plaza.
Top brand affinities include Wikipedia, Blanket, Bored Panda, with strongest over-indexing on Wikipedia (1.63× the country average).
Demographically, the Pleasure audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Pleasure fan in Australia is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pleasure profile in Australia.
61.8% are female, 38.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.0 |
| Estimated audience size | 6,297,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Pleasure audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aubrey Plaza | Movies & TV | 2.74× | ||
| 02 | John Williams | Music & Radio | 2.05× | ||
| 03 | Italo disco | Music & Radio | 2.00× | ||
| 04 | Rod Stewart | Music & Radio | 1.99× | ||
| 05 | Mick Jagger | Music & Radio | 1.81× | ||
| 06 | Bored Panda | Internet & Social Media | 1.80× | ||
| 07 | New Testament | Politics & Society | 1.77× | ||
| 08 | Blanket | Home & Garden | 1.76× | ||
| 09 | Jason Momoa | Movies & TV | 1.76× | ||
| 10 | Duvet | Home & Garden | 1.74× | ||
| 11 | Sharon Stone | Movies & TV | 1.72× | ||
| 12 | The Hills | Movies & TV | 1.70× | ||
| 13 | Steve Carell | Movies & TV | 1.69× | ||
| 14 | Wikipedia | Internet & Social Media | 1.63× | ||
| 15 | Tony Bianco | Fashion & Accessoires | 1.59× | ||
| 16 | Aesthetics | Home & Garden | 1.53× | ||
| 17 | Keira Knightley | Movies & TV | 1.52× | ||
| 18 | Isla Fisher | Movies & TV | 1.52× | ||
| 19 | Rebel Wilson | Movies & TV | 1.51× | ||
| 20 | Zac Efron | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Tradition | CONSERVATISM | 1.20× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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