A data profile of the people who buy, follow and care about Pleasure in Poland — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 3,510,593 people in Poland.
Pleasure has an estimated audience of 3,510,593 people in Poland. 62.4% are female, 37.6% are male, average age 38.4. Top brand affinities: Happiness, First-person shooter games, Fiction books, Science fiction movies, Wikipedia.
Top brand affinities include Happiness, First-person shooter games, Fiction books, with strongest over-indexing on Happiness (1.62× the country average).
Demographically, the Pleasure audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Pleasure fan in Poland is more female, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Happiness.
The key figures that characterise the Pleasure profile in Poland.
62.4% are female, 37.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.4 |
| Estimated audience size | 3,510,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Pleasure audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.35× | ||
| 02 | Aesthetics | Home & Garden | 2.34× | ||
| 03 | Viral video | Internet & Social Media | 1.81× | ||
| 04 | Waxing | Beauty & Wellness | 1.76× | ||
| 05 | TripAdvisor | Travel & Leisure | 1.72× | ||
| 06 | Musical film | Movies & TV | 1.69× | ||
| 07 | Eye liner | Beauty & Wellness | 1.67× | ||
| 08 | High-definition television | Technology & Electronics | 1.66× | ||
| 09 | Happiness | Health | 1.62× | ||
| 10 | Nail salon | Beauty & Wellness | 1.61× | ||
| 11 | Eye shadow | Beauty & Wellness | 1.60× | ||
| 12 | Fiction books | Literature | 1.57× | ||
| 13 | Science fiction movies | Movies & TV | 1.57× | ||
| 14 | Wikipedia | Internet & Social Media | 1.57× | ||
| 15 | First-person shooter games | Games | 1.56× | ||
| 16 | Musical theatre | Movies & TV | 1.55× | ||
| 17 | Artificial nails | Beauty & Wellness | 1.55× | ||
| 18 | Charity and causes | Business & Career | 1.53× | ||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Hair coloring | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.93× | |
| Sustainability | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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