Rascasse Audience Intelligence

Kuala Lumpur Audience in Indonesia

A data profile of the people who buy, follow and care about Kuala Lumpur in Indonesia — modelled from more than twelve digital signal sources. Kuala Lumpur has an estimated audience of 3,321,490 people in Indonesia.

#7among City in Indonesia
#35among POI in Indonesia
#49in Travel & Leisure

The average Kuala Lumpur fan in Indonesia is 33.7 years old, more female, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, Bali.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Kuala Lumpur profile in Indonesia.

Audience size
3.3M
in Indonesia
Gender
57.6%♀
42.4% male
Age
33.7
average years
Country rank
#593
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kuala Lumpur fans

57.6% are female, 42.4% are male, average age 33.7.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Kuala Lumpur audience in Indonesia
MetricValue
Female57.6%
Male42.4%
Average age33.7
Estimated audience size3,321,490
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Kuala Lumpur audience in Indonesia
Age bracketShare%
16-1924%
20-2934%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Kuala Lumpur audience comes from Indonesia.

Worldwide audience distribution share by country for Kuala Lumpur
CountryShare
Malaysia26.3%
Indonesia11.3%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kuala Lumpur audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Kuala Lumpur fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K3.77×
02Riau Islands~70K2.01×
03West Kalimantan~90K1.83×
04Gorontalo (disambiguation)(2)~30K1.80×
05West Nusa Tenggara~60K1.43×
06Jakarta~400K1.40×
07Riau~100K1.36×
08North Sumatra~200K1.34×
09North Kalimantan~10K1.19×
10Banten~100K1.06×
11Aceh~40K1.00×
12South Sumatra~70K0.93×
13West Sumatra~50K0.91×
14West Papua~9K0.91×
15South Kalimantan~40K0.90×
16Bangka-Belitung Islands~10K0.89×
17East Kalimantan~50K0.88×
18West Sulawesi~10K0.87×
19South Sulawesi~80K0.86×
20Central Kalimantan~20K0.84×
21North Maluku~10K0.83×
22Jambi~30K0.81×
23Papua (province)~20K0.81×
24Special Region of Yogyakarta~40K0.80×
25Maluku~10K0.80×
26Bengkulu~20K0.79×
27Southeast Sulawesi~20K0.76×
28North Sulawesi~30K0.75×
29East Nusa Tenggara~30K0.75×
30Central Sulawesi~20K0.75×
31Lampung~50K0.67×
32West Java~300K0.66×
33East Java~200K0.65×
34Central Java~200K0.55×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Kuala Lumpur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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