A data profile of the people who buy, follow and care about RCTI in Indonesia — modelled from more than twelve digital signal sources. RCTI has an estimated audience of 4,946,875 people in Indonesia.
RCTI has an estimated audience of 4,946,875 people in Indonesia. 53.4% are female, 46.6% are male, average age 33.1. Top brand affinities: Traveloka, Soap opera, Telkomsel, Cash on delivery, Breaking news.
Top brand affinities include Traveloka, Soap opera, Telkomsel, with strongest over-indexing on Traveloka (1.79× the country average).
Demographically, the RCTI audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical RCTI fan in Indonesia is balanced, around 33.1 years old, with strong Tradition tendencies and a notable affinity for Traveloka.
The key figures that characterise the RCTI profile in Indonesia.
53.4% are female, 46.6% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 33.1 |
| Estimated audience size | 4,946,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
The strongest cross-interests of the RCTI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 1.97× | ||
| 02 | Soap opera | Movies & TV | 1.91× | ||
| 03 | Telkomsel | Technology & Electronics | 1.87× | ||
| 04 | Traveloka | Travel & Leisure | 1.79× | ||
| 05 | Scholarship | Kids & Family | 1.77× | ||
| 06 | WWE | Sports | 1.77× | ||
| 07 | Lottery | Games | 1.75× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 1.70× | ||
| 09 | Breaking news | Movies & TV | 1.68× | ||
| 10 | Maybank | Business & Career | 1.67× | ||
| 11 | Sports club | Sports | 1.67× | ||
| 12 | Radio | Technology & Electronics | 1.66× | ||
| 13 | Garuda Indonesia | Travel & Leisure | 1.63× | ||
| 14 | Video blog | Internet & Social Media | 1.62× | ||
| 15 | Self-employment | Business & Career | 1.61× | ||
| 16 | Allkpop | Music & Radio | 1.58× | ||
| 17 | Buddhism | Health | 1.57× | ||
| 18 | Pay television | Movies & TV | 1.52× | ||
| 19 | Cash on delivery | Business & Career | 1.51× | ||
| 20 | Microsoft | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Spirituality | BALANCE | 1.29× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Design Affinity | PREMIUM | 0.63× | |
| DIY Mentality | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for RCTI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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