A data profile of the people who buy, follow and care about Indian Ocean in Indonesia — modelled from more than twelve digital signal sources. Indian Ocean has an estimated audience of 9,878,716 people in Indonesia.
Indian Ocean has an estimated audience of 9,878,716 people in Indonesia. 46.2% are female, 53.8% are male, average age 35.0. Top brand affinities: Telegram, Viu (streaming media), Indonesian cuisine, Investment management, Self-employment.
Top brand affinities include Telegram, Viu (streaming media), Indonesian cuisine, with strongest over-indexing on Telegram (2.26× the country average).
Demographically, the Indian Ocean audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Indian Ocean fan in Indonesia is balanced, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Indian Ocean profile in Indonesia.
46.2% are female, 53.8% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 35.0 |
| Estimated audience size | 9,878,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Indian Ocean audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 12.7% |
| Thailand | 7.6% |
| United States | 7.1% |
The strongest cross-interests of the Indian Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.26× | ||
| 02 | Viu (streaming media) | Movies & TV | 2.02× | ||
| 03 | Eintracht Frankfurt | Sports | 1.99× | ||
| 04 | Investment management | Business & Career | 1.95× | ||
| 05 | Indonesian cuisine | Food & Beverages | 1.89× | ||
| 06 | Ralph Lauren | Fashion & Accessoires | 1.71× | ||
| 07 | Michael Jackson | Music & Radio | 1.63× | ||
| 08 | Cyber Monday | Shopping | 1.62× | ||
| 09 | Self-employment | Business & Career | 1.61× | ||
| 10 | Electronic funds transfer | Business & Career | 1.61× | ||
| 11 | Rugby union | Sports | 1.59× | ||
| 12 | Female entrepreneur | Business & Career | 1.58× | ||
| 13 | Mobile home | Cars & Mobility | 1.58× | ||
| 14 | Subscription business model | Shopping | 1.57× | ||
| 15 | FIFA Club World Cup | Sports | 1.57× | ||
| 16 | Borussia Mönchengladbach | Sports | 1.56× | ||
| 17 | Judaism | Politics & Society | 1.55× | ||
| 18 | Longchamp | Fashion & Accessoires | 1.54× | ||
| 19 | Diesel engine | Cars & Mobility | 1.54× | ||
| 20 | Casual game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.29× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Indian Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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