A data profile of the people who buy, follow and care about Indian Ocean in India — modelled from more than twelve digital signal sources. Indian Ocean has an estimated audience of 3,494,174 people in India.
Indian Ocean has an estimated audience of 3,494,174 people in India. 24.0% are female, 76.0% are male, average age 29.9. Top brand affinities: Mozambique, George Soros, Monarchy, Johannesburg, Warren Buffett.
Top brand affinities include Mozambique, George Soros, Monarchy, with strongest over-indexing on Mozambique (21.55× the country average).
Demographically, the Indian Ocean audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Indian Ocean fan in India is more male, around 29.9 years old, with strong Career Orientation tendencies and a notable affinity for Mozambique.
The key figures that characterise the Indian Ocean profile in India.
24.0% are female, 76.0% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 29.9 |
| Estimated audience size | 3,494,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Indian Ocean audience comes from India.
| Country | Share |
|---|---|
| Indonesia | 12.7% |
| Thailand | 7.6% |
| United States | 7.1% |
The strongest cross-interests of the Indian Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | George Soros | Business & Career | 23.65× | ||
| 02 | Mozambique | Travel & Leisure | 21.55× | ||
| 03 | Johannesburg | Travel & Leisure | 13.99× | ||
| 04 | Namibia | Travel & Leisure | 8.96× | ||
| 05 | Cape Town | Travel & Leisure | 8.30× | ||
| 06 | Warren Buffett | Business & Career | 6.58× | ||
| 07 | Monarchy | Politics & Society | 6.37× | ||
| 08 | North Korea | Travel & Leisure | 5.81× | ||
| 09 | Cillian Murphy | Movies & TV | 5.09× | ||
| 10 | E-Trade | Business & Career | 4.93× | ||
| 11 | Thai Airways | Travel & Leisure | 4.83× | ||
| 12 | Maldives | Travel & Leisure | 4.33× | ||
| 13 | Albert Einstein | Technology & Electronics | 4.03× | ||
| 14 | Forex Factory | Business & Career | 3.37× | ||
| 15 | Lodging | Travel & Leisure | 2.58× | ||
| 16 | Sri Lanka | Travel & Leisure | 2.09× | ||
| 17 | Hindustan | Politics & Society | 2.04× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.85× | ||
| 19 | Activism | Politics & Society | 1.56× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Spirituality | BALANCE | 1.38× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Social Media Usage | JOY | 0.68× | |
| Urban Lifestyle | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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