Indian Ocean Audience in United States

Indian Ocean logo

Indian Ocean has an estimated audience of 5,466,665 people in United States. 49.1% are female, 50.9% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Product design, Bank account, Natural rubber, Urban Outfitters, Collectable.

The average Indian Ocean fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Bank account, Natural rubber, with strongest over-indexing on Product design (3.54× the country average). Demographically, the Indian Ocean audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Indian Ocean fans

Demographic split for Indian Ocean audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.4
Estimated audience size5,466,665

Audience persona

The typical Indian Ocean fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Indian Ocean in United States
RegionReachAffinity
California678,4521.13×
Texas655,3791.39×
Florida399,3981.08×
New York291,7890.96×
Georgia241,2131.43×
Illinois177,1160.97×
Pennsylvania172,1350.94×
Virginia171,3241.29×
North Carolina160,7640.98×
Ohio142,6730.85×
Michigan137,8390.96×
Washington130,4311.19×
New Jersey128,2870.92×
Maryland125,7341.34×
Arizona119,8501.07×
Tennessee113,1101.03×
Massachusetts111,8941.04×
Indiana110,7171.11×
Colorado87,3951.01×
Missouri86,6290.98×
South Carolina83,6421.02×
Minnesota81,5321.04×
Alabama75,9230.99×
Wisconsin70,8600.86×
Louisiana68,6010.97×
Kentucky67,1530.98×
Oregon64,7401.03×
Oklahoma61,6701.02×
Connecticut52,3750.96×
Utah51,2491.05×
Nevada44,3510.84×
Kansas42,1970.98×
Mississippi40,6530.9×
Iowa37,4410.83×
Arkansas36,9660.82×
Hawaii32,6281.39×
New Mexico23,9050.87×
Idaho23,8520.87×
Nebraska23,6050.86×
West Virginia21,7000.85×
Washington, District of Columbia21,3331.3×
New Hampshire20,4860.95×
Maine17,7440.91×
Rhode Island16,0770.92×
Alaska15,6061.33×
Montana13,7570.91×
Delaware11,3930.76×
North Dakota10,5030.94×
South Dakota10,3350.82×
Vermont7,3560.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian Ocean audience
BrandAffinityCategory
Product design3.54×Business & Career
Bank account3.99×Business & Career
Natural rubber3.11×Cars & Mobility
Urban Outfitters2.77×Shopping
Collectable2.04×Kids & Family
Voter registration5.8×Politics & Society
Progressive rock2.54×Music & Radio
Nationality2.5×Politics & Society
Electrolyte4.98×Health
Goop5.18×Internet & Social Media
Combat sport1.53×Sports
Governor of Michigan6.98×Politics & Society
Wok6.11×Food & Beverages
9NEWS (KUSA)4.56×Movies & TV
UK garage4.95×Music & Radio
Hibachi6.98×Food & Beverages
Nebraska Cornhuskers football3.13×Sports
Grinch3.06×Movies & TV
Google Home4.82×Technology & Electronics
Stamp collecting3.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian Ocean audience
TraitClusterScore
PatriotismCONSERVATISM2.48
TravellingTHRILL2.05
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.95
Sports ActivityPOWER1.92
SustainabilityBALANCE1.87

Worldwide distribution

Worldwide audience distribution share by country for Indian Ocean
CountryShare
Indonesia12.7%
Thailand7.6%
United States7.1%

See Indian Ocean audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Indian Ocean have in United States?

Indian Ocean has an estimated audience of 5,466,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Indian Ocean fans?

49.1% of Indian Ocean fans are female, 50.9% are male, with an average age of 39.4 years.

Which brands do Indian Ocean fans like most?

Indian Ocean fans show strongest brand affinity for Product design (3.54×), Bank account (3.99×), and Natural rubber (3.11×) over the country average.

Where do Indian Ocean fans live in United States?

Indian Ocean fans in United States are most concentrated in California (reach 678,452), Texas (reach 655,379), and Florida (reach 399,398). These three regions account for the largest share of the active audience.

What other brands do Indian Ocean fans also like?

Beyond Indian Ocean itself, the audience over-indexes on Bank account (3.99×), Natural rubber (3.11×), Urban Outfitters (2.77×), and Collectable (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.