Maldives Audience in United States

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Maldives has an estimated audience of 4,087,795 people in United States. 57.7% are female, 42.3% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Jet ski, Google Flights, Snorkeling, Online shopping, Beauty.

The average Maldives fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jet ski, Google Flights, Snorkeling, with strongest over-indexing on Jet ski (11.94× the country average). Demographically, the Maldives audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Maldives fans

Demographic split for Maldives audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.2
Estimated audience size4,087,795

Audience persona

The typical Maldives fan in United States is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Jet ski.

Top regions in United States

Top regions ranked by reach for Maldives in United States
RegionReachAffinity
California518,9241.15×
Texas359,2961.02×
Florida300,6951.09×
New York285,8181.25×
Illinois142,9621.05×
Georgia142,1181.13×
Pennsylvania140,0781.02×
North Carolina129,9821.06×
New Jersey128,1031.23×
Ohio125,4971×
Virginia119,6381.2×
Michigan105,3950.99×
Massachusetts96,8061.2×
Washington96,0171.17×
Arizona87,7131.05×
Maryland83,8751.19×
Tennessee78,9690.96×
Colorado70,0051.09×
Indiana67,2340.9×
Minnesota63,4441.08×
Missouri62,4120.95×
South Carolina61,1300.99×
Wisconsin56,7750.92×
Alabama54,2200.95×
Louisiana49,0990.93×
Connecticut46,5351.14×
Oregon45,4740.97×
Kentucky45,0660.88×
Oklahoma40,0310.88×
Nevada39,8701.01×
Utah38,8301.06×
Iowa30,4570.9×
Kansas28,7700.89×
Arkansas28,3380.84×
Mississippi27,5540.82×
Hawaii23,9791.36×
Nebraska19,1910.94×
Idaho19,0010.93×
New Hampshire16,0210.99×
Washington, District of Columbia15,2961.24×
New Mexico14,9240.73×
West Virginia14,2140.75×
Maine13,5090.92×
Rhode Island12,3910.95×
Montana10,6580.94×
Delaware10,2890.91×
Alaska9,2121.05×
South Dakota7,7960.83×
North Dakota7,4650.89×
Vermont5,9610.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maldives audience
BrandAffinityCategory
Jet ski11.94×Sports
Google Flights4.64×Travel & Leisure
Snorkeling8.08×Sports
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Personal finance1.67×Business & Career
Shoes1.72×Fashion & Accessoires
All-inclusive resort6.03×Travel & Leisure
Underwater diving4.82×Sports
Beaches1.85×Travel & Leisure
Indian Ocean6.18×Travel & Leisure
Expedia2.37×Travel & Leisure
Malé27.69×Travel & Leisure
Island3.04×Travel & Leisure
Resort1.88×Travel & Leisure
Scuba diving3.91×Travel & Leisure
American Airlines1.59×Travel & Leisure
Tom Selleck4.59×Movies & TV
Air travel1.88×Travel & Leisure
Kayak.com6.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maldives audience
TraitClusterScore
TravellingTHRILL2.36
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.81
SustainabilityBALANCE1.76
Sports ActivityPOWER1.76
Quality AwarenessPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Maldives
CountryShare
United States10.8%
Italy7.1%
India6.6%

See Maldives audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Maldives have in United States?

Maldives has an estimated audience of 4,087,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Maldives fans?

57.7% of Maldives fans are female, 42.3% are male, with an average age of 42.2 years.

Which brands do Maldives fans like most?

Maldives fans show strongest brand affinity for Jet ski (11.94×), Google Flights (4.64×), and Snorkeling (8.08×) over the country average.

Where do Maldives fans live in United States?

Maldives fans in United States are most concentrated in California (reach 518,924), Texas (reach 359,296), and Florida (reach 300,695). These three regions account for the largest share of the active audience.

What other brands do Maldives fans also like?

Beyond Maldives itself, the audience over-indexes on Google Flights (4.64×), Snorkeling (8.08×), Online shopping (1.75×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maldives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.