Rascasse Audience Intelligence

Maldives Audience in United States

A data profile of the people who buy, follow and care about Maldives in United States — modelled from more than twelve digital signal sources. Maldives has an estimated audience of 4,087,795 people in United States.

#85among Country in United States#577among POI in United States#662in Travel & Leisure

The average Maldives fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jet ski, Google Flights, Snorkeling, with strongest over-indexing on Jet ski (11.94× the country average).

Demographically, the Maldives audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maldives fan in United States is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Jet ski.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maldives profile in United States.

Audience size
4.1M
in United States
Gender
57.7%♀
42.3% male
Age
42.2
average years
Country rank
#7913
POI in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maldives fans

57.7% are female, 42.3% are male, average age 42.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Maldives audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.2
Estimated audience size4,087,795
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Maldives audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Maldives audience comes from United States.

Worldwide audience distribution share by country for Maldives
CountryShare
United States10.8%
Italy7.1%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maldives audience in United States is strongest.

Fig. 05

Top regions by affinity

Maldives fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.37×
02Massachusetts~90K1.18×
03Virginia~100K1.16×
04Washington, District of Columbia~10K1.16×
05New Jersey~100K1.15×
06New York~300K1.14×
07Maryland~80K1.14×
08Connecticut~50K1.12×
09Alaska~10K1.11×
10Washington~90K1.10×
11Minnesota~60K1.09×
12California~500K1.08×
13Georgia~100K1.07×
14Utah~40K1.07×
15Colorado~70K1.06×
16Florida~300K1.03×
17New Hampshire~20K1.03×
18North Dakota~9K1.03×
19Pennsylvania~100K1.01×
20Nebraska~20K1.01×
21Texas~400K1.00×
22Illinois~100K1.00×
23North Carolina~100K1.00×
24Idaho~20K1.00×
25Arizona~80K0.99×
26South Carolina~60K0.99×
27Montana~10K0.98×
28Delaware~10K0.98×
29Maine~10K0.97×
30Rhode Island~10K0.97×
31South Dakota~9K0.97×
32Michigan~100K0.96×
33Nevada~40K0.96×
34Ohio~100K0.95×
35Tennessee~80K0.95×
36Wisconsin~60K0.95×
37Missouri~60K0.94×
38Oregon~40K0.94×
39Iowa~30K0.94×
40Louisiana~50K0.93×
41Alabama~50K0.92×
42Kansas~30K0.92×
43Indiana~70K0.91×
44Vermont~7K0.91×
45Kentucky~50K0.90×
46Oklahoma~40K0.90×
47Arkansas~30K0.85×
48Mississippi~30K0.83×
49West Virginia~20K0.80×
50New Mexico~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Maldives, United States
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maldives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maldives audience
#·InterestCategoryAffinity×
01MaléTravel & Leisure27.69×
02Jet skiSports11.94×
03SnorkelingSports8.08×
04Kayak.comTravel & Leisure6.48×
05Indian OceanTravel & Leisure6.18×
06All-inclusive resortTravel & Leisure6.03×
07Underwater divingSports4.82×
08Google FlightsTravel & Leisure4.64×
09Tom SelleckMovies & TV4.59×
10Scuba divingTravel & Leisure3.91×
11IslandTravel & Leisure3.04×
12ExpediaTravel & Leisure2.37×
13ResortTravel & Leisure1.88×
14Air travelTravel & Leisure1.88×
15BeachesTravel & Leisure1.85×
16Online shoppingShopping1.75×
17BeautyBeauty & Wellness1.75×
18ShoesFashion & Accessoires1.72×
19Personal financeBusiness & Career1.67×
20American AirlinesTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maldives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maldives audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.28×
Luxury OrientationPREMIUM1.59×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maldives audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
TraditionCONSERVATISM0.92×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maldives have in United States?

Maldives has an estimated audience of 4,087,795 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maldives fans?

57.7% of Maldives fans are female, 42.3% are male, with an average age of 42.2 years.

03

Which brands do Maldives fans like most?

Maldives fans show strongest brand affinity for Jet ski (11.94×), Google Flights (4.64×), and Snorkeling (8.08×) over the country average.

04

Where do Maldives fans live in United States?

Maldives fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Maldives fans also like?

Beyond Maldives itself, the audience over-indexes on Google Flights (4.64×), Snorkeling (8.08×), Online shopping (1.75×), and Beauty (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maldives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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