Rascasse Audience Intelligence

Scuba diving Audience in United States

A data profile of the people who buy, follow and care about Scuba diving in United States — modelled from more than twelve digital signal sources. Scuba diving has an estimated audience of 12,007,344 people in United States.

#20among Travel type in United States#1967among Topic in United States#261in Travel & Leisure

The average Scuba diving fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Underwater diving, Diving, Snorkeling, with strongest over-indexing on Underwater diving (5.02× the country average).

Demographically, the Scuba diving audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scuba diving fan in United States is balanced, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Underwater diving.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scuba diving profile in United States.

Audience size
12M
in United States
Gender
45.4%♀
54.6% male
Age
42.1
average years
Country rank
#2979
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scuba diving fans

45.4% are female, 54.6% are male, average age 42.1.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Scuba diving audience in United States
MetricValue
Female45.4%
Male54.6%
Average age42.1
Estimated audience size12,007,344
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Scuba diving audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Scuba diving audience comes from United States.

Worldwide audience distribution share by country for Scuba diving
CountryShare
United States21.5%
Japan10.1%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scuba diving audience in United States is strongest.

Fig. 05

Top regions by affinity

Scuba diving fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K4.55×
02Florida~1M1.46×
03Utah~100K1.36×
04Washington, District of Columbia~50K1.31×
05Colorado~200K1.30×
06California~1.5M1.27×
07Washington~300K1.26×
08Virginia~300K1.13×
09New York~700K1.11×
10Idaho~70K1.11×
11New Jersey~300K1.08×
12Massachusetts~300K1.08×
13Wyoming~20K1.08×
14Texas~1M1.06×
15Oregon~100K1.03×
16Alaska~30K1.03×
17Georgia~400K1.02×
18North Carolina~400K0.98×
19Illinois~400K0.96×
20Maryland~200K0.96×
21Kansas~90K0.94×
22South Carolina~200K0.93×
23Connecticut~100K0.93×
24New Hampshire~40K0.92×
25Vermont~20K0.92×
26Arizona~200K0.88×
27Nevada~100K0.88×
28South Dakota~20K0.87×
29Indiana~200K0.86×
30Montana~30K0.86×
31Maine~40K0.85×
32Delaware~30K0.85×
33Minnesota~100K0.84×
34Nebraska~50K0.84×
35Rhode Island~30K0.84×
36Pennsylvania~300K0.83×
37Missouri~200K0.83×
38Wisconsin~200K0.83×
39Michigan~300K0.82×
40Ohio~300K0.81×
41Alabama~100K0.80×
42Oklahoma~100K0.80×
43Arkansas~80K0.80×
44New Mexico~50K0.80×
45Tennessee~200K0.78×
46Louisiana~100K0.78×
47Kentucky~100K0.75×
48Iowa~70K0.75×
49Mississippi~70K0.72×
50West Virginia~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Scuba diving, United States
0.71×1.00×4.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scuba diving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scuba diving audience
#·InterestCategoryAffinity×
01Underwater photographyTechnology & Electronics5.94×
02Scuba setTopic5.57×
03Recreational dive sitesTravel & Leisure5.42×
04Underwater divingSports5.02×
05FreedivingSports4.93×
06Recreational divingSports4.90×
07SnorkelingSports4.89×
08Diving equipmentSports4.88×
09DivingSports4.85×
10WetsuitSports4.73×
11WindsurfingSports2.61×
12OceanTravel & Leisure1.97×
13WeldingHome & Garden1.81×
14Britney SpearsMusic & Radio1.76×
15ReasonHealth1.68×
16TractorCars & Mobility1.65×
17AlaskaTravel & Leisure1.64×
18Fishing reelSports1.61×
19Cars (film)Movies & TV1.55×
20CarpentryHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scuba diving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scuba diving audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.39×
PatriotismCONSERVATISM1.30×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scuba diving audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.02×
CreativityOPEN1.04×
IndulgenceJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scuba diving have in United States?

Scuba diving has an estimated audience of 12,007,344 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Scuba diving fans?

45.4% of Scuba diving fans are female, 54.6% are male, with an average age of 42.1 years.

03

Which brands do Scuba diving fans like most?

Scuba diving fans show strongest brand affinity for Underwater diving (5.02×), Diving (4.85×), and Snorkeling (4.89×) over the country average.

04

Where do Scuba diving fans live in United States?

Scuba diving fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Scuba diving fans also like?

Beyond Scuba diving itself, the audience over-indexes on Diving (4.85×), Snorkeling (4.89×), Freediving (4.93×), and Underwater photography (5.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Scuba diving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scuba diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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