Scuba diving Audience in United States
Scuba diving has an estimated audience of 12,007,344 people in United States. 45.4% are female, 54.6% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: Underwater diving, Diving, Snorkeling, Freediving, Underwater photography.
The average Scuba diving fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Underwater diving, Diving, Snorkeling, with strongest over-indexing on Underwater diving (5.02× the country average). Demographically, the Scuba diving audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Scuba diving fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 42.1 |
| Estimated audience size | 12,007,344 |
Audience persona
The typical Scuba diving fan in United States is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Underwater diving.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,778,740 | 1.35× |
| Florida | 1,281,935 | 1.58× |
| Texas | 1,120,580 | 1.09× |
| New York | 781,774 | 1.17× |
| Illinois | 410,209 | 1.03× |
| Georgia | 378,273 | 1.02× |
| North Carolina | 368,400 | 1.02× |
| Washington | 329,764 | 1.37× |
| Pennsylvania | 327,905 | 0.81× |
| Virginia | 319,572 | 1.09× |
| New Jersey | 312,533 | 1.02× |
| Ohio | 299,087 | 0.81× |
| Massachusetts | 277,604 | 1.17× |
| Michigan | 261,715 | 0.83× |
| Hawaii | 255,933 | 4.96× |
| Colorado | 250,536 | 1.32× |
| Arizona | 212,427 | 0.87× |
| Maryland | 210,895 | 1.02× |
| Indiana | 201,944 | 0.92× |
| Tennessee | 187,781 | 0.78× |
| South Carolina | 167,515 | 0.93× |
| Missouri | 160,380 | 0.83× |
| Utah | 151,993 | 1.41× |
| Minnesota | 147,459 | 0.86× |
| Wisconsin | 144,112 | 0.8× |
| Oregon | 140,059 | 1.02× |
| Alabama | 135,344 | 0.81× |
| Louisiana | 117,542 | 0.76× |
| Oklahoma | 111,975 | 0.84× |
| Nevada | 105,078 | 0.9× |
| Kentucky | 103,902 | 0.69× |
| Connecticut | 102,736 | 0.85× |
| Kansas | 76,525 | 0.81× |
| Arkansas | 74,801 | 0.76× |
| Iowa | 66,394 | 0.67× |
| Idaho | 65,187 | 1.08× |
| Mississippi | 61,833 | 0.63× |
| Washington, District of Columbia | 51,095 | 1.42× |
| New Mexico | 43,214 | 0.72× |
| Nebraska | 41,241 | 0.68× |
| New Hampshire | 37,927 | 0.8× |
| West Virginia | 34,244 | 0.61× |
| Maine | 31,360 | 0.73× |
| Rhode Island | 29,324 | 0.77× |
| Montana | 27,000 | 0.81× |
| Delaware | 25,851 | 0.78× |
| Alaska | 23,456 | 0.91× |
| South Dakota | 21,039 | 0.76× |
| Vermont | 18,388 | 0.87× |
| North Dakota | 14,453 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underwater diving | 5.02× | Sports |
| Diving | 4.85× | Sports |
| Snorkeling | 4.89× | Sports |
| Freediving | 4.93× | Sports |
| Underwater photography | 5.94× | Technology & Electronics |
| Recreational diving | 4.9× | Sports |
| Scuba set | 5.57× | |
| Wetsuit | 4.73× | Sports |
| Reason | 1.68× | Health |
| Cars (film) | 1.55× | Movies & TV |
| Diving equipment | 4.88× | Sports |
| Welding | 1.81× | Home & Garden |
| Ocean | 1.97× | Travel & Leisure |
| Alaska | 1.64× | Travel & Leisure |
| Fishing reel | 1.61× | Sports |
| Windsurfing | 2.61× | Sports |
| Tractor | 1.65× | Cars & Mobility |
| Carpentry | 1.52× | Home & Garden |
| Recreational dive sites | 5.42× | Travel & Leisure |
| Drill | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.74 |
| Patriotism | CONSERVATISM | 1.7 |
| Risk Appetite | THRILL | 1.69 |
| Travelling | THRILL | 1.64 |
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 10.1% |
| China | 6.4% |
See Scuba diving audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does Scuba diving have in United States?
Scuba diving has an estimated audience of 12,007,344 people in United States, concentrated in California and Florida.
What is the gender split and age of Scuba diving fans?
45.4% of Scuba diving fans are female, 54.6% are male, with an average age of 42.1 years.
Which brands do Scuba diving fans like most?
Scuba diving fans show strongest brand affinity for Underwater diving (5.02×), Diving (4.85×), and Snorkeling (4.89×) over the country average.
Where do Scuba diving fans live in United States?
Scuba diving fans in United States are most concentrated in California (reach 1,778,740), Florida (reach 1,281,935), and Texas (reach 1,120,580). These three regions account for the largest share of the active audience.
What other brands do Scuba diving fans also like?
Beyond Scuba diving itself, the audience over-indexes on Diving (4.85×), Snorkeling (4.89×), Freediving (4.93×), and Underwater photography (5.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scuba diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.