Underwater photography Audience in United States

Underwater photography has an estimated audience of 3,426,534 people in United States. 49.4% are female, 50.6% are male, average age 37.4. Top regions: California, Florida, Texas. Top brand affinities: Kia Sportage, Houston Astros, Los Angeles Dodgers, Honda HR-V, Do it yourself (DIY).

The average Underwater photography fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Kia Sportage, Houston Astros, Los Angeles Dodgers, with strongest over-indexing on Kia Sportage (32.69× the country average). Demographically, the Underwater photography audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Underwater photography fans

Demographic split for Underwater photography audience in United States
MetricValue
Female49.4%
Male50.6%
Average age37.4
Estimated audience size3,426,534

Audience persona

The typical Underwater photography fan in United States is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Underwater photography in United States
RegionReachAffinity
California455,8641.21×
Florida332,6301.43×
Texas290,3720.99×
New York159,3450.83×
Georgia95,7860.91×
Washington89,1991.3×
Ohio87,0970.83×
Pennsylvania86,9760.75×
North Carolina86,8070.84×
Illinois79,3400.7×
Michigan73,6330.82×
Virginia70,7500.85×
Arizona70,6981.01×
New Jersey69,4310.8×
Massachusetts55,4340.82×
Maryland54,7670.93×
Colorado54,6791.01×
Tennessee49,5840.72×
Indiana46,5060.74×
Missouri46,3840.84×
South Carolina44,8550.87×
Oregon43,3531.1×
Hawaii40,4062.74×
Nevada38,7441.17×
Wisconsin37,2570.72×
Minnesota35,6340.73×
Alabama33,3970.7×
Utah33,2801.08×
Louisiana28,9350.65×
Oklahoma25,8850.68×
Kentucky25,1060.58×
Connecticut25,0750.73×
Kansas23,7690.88×
Idaho19,2201.12×
Arkansas19,1410.68×
Iowa18,6040.66×
Mississippi18,3810.65×
Alaska17,3522.37×
New Hampshire14,1631.05×
West Virginia12,4920.78×
New Mexico12,1800.71×
Montana12,1791.28×
Maine11,9190.97×
Nebraska11,6020.68×
Rhode Island10,8460.99×
South Dakota10,7261.35×
North Dakota10,4441.48×
Vermont10,3631.72×
Wyoming10,1051.99×
Delaware9,1680.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underwater photography audience
BrandAffinityCategory
Kia Sportage32.69×Cars & Mobility
Houston Astros9.46×Sports
Los Angeles Dodgers6.64×Sports
Honda HR-V21.79×Cars & Mobility
Do it yourself (DIY)2.51×Home & Garden
Pre-school playgroup24.36×Kids & Family
Diving7.51×Sports
Livemusic3.41×Music & Radio
Wildlife photography4.61×Technology & Electronics
Superman1.68×Movies & TV
Art exhibition4.29×Arts & Culture
Wizz Air29.02×Travel & Leisure
Travel photography4.13×Technology & Electronics
Sneaker collecting3.82×Fashion & Accessoires
Scuba diving5.42×Travel & Leisure
Alpine skiing4.44×Sports
Lewis Hamilton7.09×Sports
PSV Eindhoven20×Sports
FIFA World Cup2.11×Sports
Jeep Grand Cherokee5.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underwater photography audience
TraitClusterScore
SustainabilityBALANCE2.22
LGBTQ+ IdentityOPEN2.21
Risk AppetiteTHRILL2.08
Pet OwnershipJOY2.05
Luxury OrientationPREMIUM1.97
Sports ActivityPOWER1.91

Worldwide distribution

Worldwide audience distribution share by country for Underwater photography
CountryShare
United States16.5%
Japan11.5%
China7.4%

See Underwater photography audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Underwater photography have in United States?

Underwater photography has an estimated audience of 3,426,534 people in United States, concentrated in California and Florida.

What is the gender split and age of Underwater photography fans?

49.4% of Underwater photography fans are female, 50.6% are male, with an average age of 37.4 years.

Which brands do Underwater photography fans like most?

Underwater photography fans show strongest brand affinity for Kia Sportage (32.69×), Houston Astros (9.46×), and Los Angeles Dodgers (6.64×) over the country average.

Where do Underwater photography fans live in United States?

Underwater photography fans in United States are most concentrated in California (reach 455,864), Florida (reach 332,630), and Texas (reach 290,372). These three regions account for the largest share of the active audience.

What other brands do Underwater photography fans also like?

Beyond Underwater photography itself, the audience over-indexes on Houston Astros (9.46×), Los Angeles Dodgers (6.64×), Honda HR-V (21.79×), and Do it yourself (DIY) (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.