Rascasse Audience Intelligence

Underwater photography Audience in United States

A data profile of the people who buy, follow and care about Underwater photography in United States — modelled from more than twelve digital signal sources. Underwater photography has an estimated audience of 3,426,534 people in United States.

#4721among Topic in United States#374in Technology & Electronics

The average Underwater photography fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cultural tourism, Wildlife photography, Scuba diving, with strongest over-indexing on Cultural tourism (26.32× the country average).

Demographically, the Underwater photography audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underwater photography fan in United States is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Cultural tourism.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underwater photography profile in United States.

Audience size
3.4M
in United States
Gender
49.4%♀
50.6% male
Age
37.4
average years
Country rank
#9200
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underwater photography fans

49.4% are female, 50.6% are male, average age 37.4.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Underwater photography audience in United States
MetricValue
Female49.4%
Male50.6%
Average age37.4
Estimated audience size3,426,534
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Underwater photography audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Underwater photography audience comes from United States.

Worldwide audience distribution share by country for Underwater photography
CountryShare
United States16.5%
Japan11.5%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underwater photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Underwater photography fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.82×
02Alaska~10K1.46×
03Florida~300K1.29×
04Washington~90K1.25×
05Vermont~7K1.20×
06North Dakota~8K1.15×
07California~400K1.12×
08South Dakota~9K1.11×
09Idaho~20K1.10×
10Utah~30K1.08×
11Montana~10K1.07×
12Arizona~70K1.05×
13Oregon~40K1.04×
14Nevada~30K1.02×
15Kansas~30K1.02×
16Rhode Island~10K1.01×
17Maine~10K1.00×
18New Hampshire~10K0.98×
19Delaware~9K0.98×
20Colorado~50K0.97×
21West Virginia~20K0.96×
22Texas~300K0.95×
23Missouri~50K0.95×
24South Carolina~50K0.94×
25Washington, District of Columbia~10K0.94×
26Nebraska~20K0.93×
27Maryland~50K0.92×
28Connecticut~30K0.91×
29Arkansas~30K0.91×
30New Mexico~20K0.91×
31Virginia~70K0.90×
32Oklahoma~30K0.90×
33Mississippi~30K0.90×
34Massachusetts~60K0.89×
35Indiana~60K0.89×
36Iowa~30K0.89×
37Ohio~90K0.88×
38North Carolina~90K0.88×
39Georgia~90K0.87×
40Wisconsin~40K0.87×
41Alabama~40K0.86×
42Louisiana~40K0.85×
43Kentucky~40K0.84×
44Pennsylvania~100K0.83×
45Michigan~70K0.83×
46New Jersey~70K0.83×
47Minnesota~40K0.83×
48Tennessee~60K0.82×
49New York~200K0.80×
50Illinois~90K0.76×
Fig. 06

Affinity by region

Affinity by region — Underwater photography, United States
0.76×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underwater photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underwater photography audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure26.32×
02Drone racingSports23.11×
03Wyndham RewardsShopping20.00×
04International educationBusiness & Career11.19×
05DivingSports6.60×
06Scuba divingTravel & Leisure5.94×
07Antique carCars & Mobility5.06×
08Wildlife photographyTechnology & Electronics5.02×
09Extreme sportSports4.00×
10Digital cameraTechnology & Electronics3.72×
11Backpacking (travel)Travel & Leisure3.55×
12Travel photographyTechnology & Electronics3.54×
13Digital photographyBusiness & Career3.14×
14Art exhibitionArts & Culture2.96×
15Anime and manga fandomLiterature2.50×
16Mobile gameGames2.42×
17Do it yourself (DIY)Home & Garden1.93×
18FIFA World CupSports1.75×
19Trader Joe'sShopping1.74×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underwater photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underwater photography audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.64×
Pet OwnershipJOY2.30×
PatriotismCONSERVATISM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underwater photography audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Quality AwarenessPREMIUM0.88×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underwater photography have in United States?

Underwater photography has an estimated audience of 3,426,534 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Underwater photography fans?

49.4% of Underwater photography fans are female, 50.6% are male, with an average age of 37.4 years.

03

Which brands do Underwater photography fans like most?

Underwater photography fans show strongest brand affinity for Cultural tourism (26.32×), Wildlife photography (5.02×), and Scuba diving (5.94×) over the country average.

04

Where do Underwater photography fans live in United States?

Underwater photography fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Underwater photography fans also like?

Beyond Underwater photography itself, the audience over-indexes on Wildlife photography (5.02×), Scuba diving (5.94×), International education (11.19×), and Diving (6.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Underwater photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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