Diving Audience in United States

Diving logo

Diving has an estimated audience of 9,023,679 people in United States. 48.0% are female, 52.0% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Scuba diving, Underwater diving, Freediving, Underwater, Recreational diving.

The average Diving fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scuba diving, Underwater diving, Freediving, with strongest over-indexing on Scuba diving (5.66× the country average). Demographically, the Diving audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Diving fans

Demographic split for Diving audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.7
Estimated audience size9,023,679

Audience persona

The typical Diving fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scuba diving.

Top regions in United States

Top regions ranked by reach for Diving in United States
RegionReachAffinity
California1,401,7181.41×
Texas888,3831.15×
Florida803,1041.31×
New York680,2141.35×
Pennsylvania295,2530.97×
Georgia292,7011.05×
Illinois290,6020.97×
Virginia277,2661.26×
North Carolina247,0650.91×
New Jersey238,0721.04×
Washington229,2631.27×
Ohio208,0940.75×
Massachusetts207,9261.17×
Michigan195,6090.83×
Colorado183,4891.29×
Arizona176,2540.96×
Maryland166,1341.07×
Tennessee144,7590.8×
Indiana144,6380.88×
Missouri135,6690.93×
Hawaii127,1603.28×
Wisconsin126,8700.93×
Minnesota119,9520.93×
South Carolina117,7650.87×
Oregon112,0201.08×
Alabama107,2840.85×
Kentucky99,5540.88×
Louisiana94,0100.81×
Utah91,1631.13×
Connecticut89,0670.98×
Oklahoma77,1250.77×
Nevada73,6960.84×
Arkansas62,0250.83×
Kansas61,6590.87×
Iowa55,9100.75×
Mississippi52,5160.71×
Washington, District of Columbia45,9241.69×
Idaho38,1670.84×
New Mexico36,3790.8×
Nebraska32,0620.71×
New Hampshire30,3340.85×
Maine26,2000.81×
Rhode Island25,2590.88×
West Virginia23,3730.56×
Montana23,1020.92×
Alaska22,9551.19×
Delaware19,8710.8×
South Dakota17,0390.82×
Vermont14,8990.94×
North Dakota11,2960.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diving audience
BrandAffinityCategory
Scuba diving5.66×Travel & Leisure
Underwater diving5.75×Sports
Freediving7.14×Sports
Underwater8.7×Travel & Leisure
Recreational diving6.86×Sports
Sustainable design5.89×Business & Career
Sustainable products5×Politics & Society
Organic farming2.52×Food & Beverages
Outdoor enthusiast2.04×Sports
Wildlife1.6×Travel & Leisure
Self care1.85×Health
Underwater photography6.6×Technology & Electronics
Whole Foods Market1.51×Shopping
Scuba set6.82×
Caribbean2.05×Travel & Leisure
Snorkeling4.05×Sports
Zoo2.25×Kids & Family
Nature photography2.23×Technology & Electronics
Underwater sports10.34×Sports
Landfill4.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diving audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.45
SustainabilityBALANCE1.77
Sports ActivityPOWER1.59
Luxury OrientationPREMIUM1.48
Early Adopter MentalityPOWER1.43
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Diving
CountryShare
United States21.0%
Japan8.1%
China6.5%

See Diving audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Diving have in United States?

Diving has an estimated audience of 9,023,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Diving fans?

48.0% of Diving fans are female, 52.0% are male, with an average age of 38.7 years.

Which brands do Diving fans like most?

Diving fans show strongest brand affinity for Scuba diving (5.66×), Underwater diving (5.75×), and Freediving (7.14×) over the country average.

Where do Diving fans live in United States?

Diving fans in United States are most concentrated in California (reach 1,401,718), Texas (reach 888,383), and Florida (reach 803,104). These three regions account for the largest share of the active audience.

What other brands do Diving fans also like?

Beyond Diving itself, the audience over-indexes on Underwater diving (5.75×), Freediving (7.14×), Underwater (8.7×), and Recreational diving (6.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.