Underwater Audience in United States

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Underwater has an estimated audience of 2,677,604 people in United States. 45.9% are female, 54.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hibachi, Wok, Goop, Natural rubber.

The average Underwater fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hibachi, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Underwater audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

Demographics of Underwater fans

Demographic split for Underwater audience in United States
MetricValue
Female45.9%
Male54.1%
Average age36.4
Estimated audience size2,677,604

Audience persona

The typical Underwater fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Underwater in United States
RegionReachAffinity
California321,2861.09×
Texas252,4161.1×
Florida189,6301.05×
New York139,8460.93×
Pennsylvania92,7621.03×
Illinois89,9941.01×
Ohio88,0101.07×
Georgia85,4241.04×
North Carolina82,7521.03×
Michigan69,7941×
Virginia67,9961.04×
Washington64,3891.2×
New Jersey60,4040.89×
Arizona58,9611.08×
Tennessee54,4911.01×
Indiana54,3641.11×
Massachusetts48,5240.92×
Missouri44,6941.04×
Maryland42,0810.91×
Colorado41,9590.99×
South Carolina38,1070.95×
Minnesota37,7760.98×
Wisconsin37,7390.94×
Oregon37,6951.23×
Alabama37,1850.99×
Oklahoma35,6411.2×
Louisiana34,5971×
Kentucky33,6761×
Connecticut26,4050.98×
Nevada25,9431×
Utah25,1171.05×
Arkansas24,6711.12×
Kansas23,0281.09×
Mississippi20,5910.93×
Iowa20,3710.92×
New Mexico14,4131.07×
Idaho14,2081.06×
Nebraska12,3790.92×
Hawaii11,5351×
West Virginia11,5070.92×
Maine9,7041.01×
New Hampshire9,4450.9×
Rhode Island8,7041.02×
Montana7,1660.96×
Alaska6,5681.15×
Washington, District of Columbia6,2780.78×
Delaware5,9940.81×
South Dakota5,2770.85×
Vermont4,5020.96×
North Dakota4,1910.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underwater audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hibachi18.39×Food & Beverages
Wok12.54×Food & Beverages
Goop10.09×Internet & Social Media
Natural rubber3.68×Cars & Mobility
Urban Outfitters3.26×Shopping
Governor of Michigan12.88×Politics & Society
Vocal harmony7.69×Music & Radio
Product design2.99×Business & Career
Collectable2.33×Kids & Family
Grinch5.61×Movies & TV
Google Home8.99×Technology & Electronics
Dog breed1.62×Pets & Animals
Grace Slick11.72×Music & Radio
Bank account3.18×Business & Career
Cherish (group)13.95×Music & Radio
Embroidery Library19.95×Home & Garden
headspace11.65×Health
UK garage6.79×Music & Radio
Stamp collecting5.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underwater audience
TraitClusterScore
PatriotismCONSERVATISM2.16
LGBTQ+ IdentityOPEN2.13
SustainabilityBALANCE2.12
TravellingTHRILL2.02
Sports ActivityPOWER2.01
Risk AppetiteTHRILL2

Worldwide distribution

Worldwide audience distribution share by country for Underwater
CountryShare
United States30.4%
China9.4%
Japan6.4%

See Underwater audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Underwater have in United States?

Underwater has an estimated audience of 2,677,604 people in United States, concentrated in California and Texas.

What is the gender split and age of Underwater fans?

45.9% of Underwater fans are female, 54.1% are male, with an average age of 36.4 years.

Which brands do Underwater fans like most?

Underwater fans show strongest brand affinity for Keene, New Hampshire (675×), Hibachi (18.39×), and Wok (12.54×) over the country average.

Where do Underwater fans live in United States?

Underwater fans in United States are most concentrated in California (reach 321,286), Texas (reach 252,416), and Florida (reach 189,630). These three regions account for the largest share of the active audience.

What other brands do Underwater fans also like?

Beyond Underwater itself, the audience over-indexes on Hibachi (18.39×), Wok (12.54×), Goop (10.09×), and Natural rubber (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.