Rascasse Audience Intelligence

Underwater Audience in United States

A data profile of the people who buy, follow and care about Underwater in United States — modelled from more than twelve digital signal sources. Underwater has an estimated audience of 2,677,604 people in United States.

#65among Video game in United States#5425among Topic in United States#907in Travel & Leisure

The average Underwater fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Draught beer, Diving, Superman, with strongest over-indexing on Draught beer (12.27× the country average).

Demographically, the Underwater audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underwater fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Draught beer.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underwater profile in United States.

Audience size
2.7M
in United States
Gender
45.9%♀
54.1% male
Age
36.4
average years
Country rank
#11284
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underwater fans

45.9% are female, 54.1% are male, average age 36.4.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Underwater audience in United States
MetricValue
Female45.9%
Male54.1%
Average age36.4
Estimated audience size2,677,604
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Underwater audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Underwater audience comes from United States.

Worldwide audience distribution share by country for Underwater
CountryShare
United States30.3%
China9.4%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underwater audience in United States is strongest.

Fig. 05

Top regions by affinity

Underwater fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.19×
02Oklahoma~30K1.18×
03Washington~60K1.17×
04Arkansas~20K1.13×
05Alaska~6K1.13×
06Hawaii~10K1.12×
07Texas~300K1.11×
08Utah~30K1.10×
09Kansas~20K1.09×
10Idaho~10K1.08×
11Maine~10K1.07×
12California~300K1.06×
13Kentucky~40K1.05×
14Rhode Island~9K1.05×
15Arizona~60K1.04×
16Indiana~50K1.04×
17Missouri~40K1.04×
18New Mexico~10K1.04×
19Ohio~90K1.03×
20Montana~8K1.02×
21Louisiana~30K1.01×
22Florida~200K0.99×
23Georgia~80K0.99×
24North Carolina~80K0.99×
25Virginia~60K0.99×
26Alabama~40K0.99×
27Mississippi~20K0.99×
28Wisconsin~40K0.98×
29Nevada~30K0.98×
30South Dakota~6K0.98×
31Pennsylvania~90K0.97×
32Michigan~70K0.97×
33Colorado~40K0.97×
34Vermont~5K0.97×
35Illinois~90K0.96×
36South Carolina~40K0.96×
37Minnesota~40K0.96×
38Connecticut~30K0.96×
39Nebraska~10K0.96×
40West Virginia~10K0.96×
41Tennessee~50K0.95×
42New Hampshire~10K0.95×
43Iowa~20K0.94×
44Maryland~40K0.90×
45North Dakota~5K0.90×
46Massachusetts~50K0.89×
47New York~100K0.88×
48New Jersey~60K0.88×
49Delaware~6K0.86×
50Washington, District of Columbia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Underwater, United States
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underwater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underwater audience
#·InterestCategoryAffinity×
01Draught beerFood & Beverages12.27×
02Barbecue sauceFood & Beverages9.73×
03Christoph WaltzMovies & TV8.76×
04DivingSports8.70×
05Crazy, Stupid, Love.Movies & TV8.19×
06Michelle RodriguezMovies & TV7.82×
07Red Bull RacingSports6.47×
08SnorkelingSports4.83×
09Minnesota WildSports4.65×
10Standup paddleboardingSports3.92×
11Backpacking (travel)Travel & Leisure3.61×
12Alpine skiingSports3.51×
13Wildlife photographyTechnology & Electronics3.13×
14Extreme sportSports3.12×
15Obsessed (2009 film)Movies & TV3.10×
16PatagoniaFashion & Accessoires3.06×
17InnovationBusiness & Career2.32×
18Do it yourself (DIY)Home & Garden1.81×
19SupermanMovies & TV1.65×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underwater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underwater audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
Risk AppetiteTHRILL2.16×
TravellingTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underwater audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Social Media UsageJOY0.79×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underwater have in United States?

Underwater has an estimated audience of 2,677,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Underwater fans?

45.9% of Underwater fans are female, 54.1% are male, with an average age of 36.4 years.

03

Which brands do Underwater fans like most?

Underwater fans show strongest brand affinity for Draught beer (12.27×), Diving (8.7×), and Superman (1.65×) over the country average.

04

Where do Underwater fans live in United States?

Underwater fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Underwater fans also like?

Beyond Underwater itself, the audience over-indexes on Diving (8.7×), Superman (1.65×), Do it yourself (DIY) (1.81×), and Michelle Rodriguez (7.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Underwater audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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