Rascasse Audience Intelligence

Underwater diving Audience in United States

A data profile of the people who buy, follow and care about Underwater diving in United States — modelled from more than twelve digital signal sources. Underwater diving has an estimated audience of 9,272,174 people in United States.

#2440among Topic in United States#317in Sports

The average Underwater diving fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Scuba diving, Diving, Wetsuit, with strongest over-indexing on Scuba diving (5.02× the country average).

Demographically, the Underwater diving audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underwater diving fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Scuba diving.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underwater diving profile in United States.

Audience size
9.3M
in United States
Gender
48.9%♀
51.1% male
Age
40.3
average years
Country rank
#3869
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underwater diving fans

48.9% are female, 51.1% are male, average age 40.3.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Underwater diving audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.3
Estimated audience size9,272,174
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Underwater diving audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Underwater diving audience comes from United States.

Worldwide audience distribution share by country for Underwater diving
CountryShare
United States16.9%
Japan10.3%
China8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underwater diving audience in United States is strongest.

Fig. 05

Top regions by affinity

Underwater diving fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.75×
02Florida~700K1.17×
03Alaska~20K1.17×
04South Dakota~20K1.14×
05Vermont~20K1.13×
06Washington~200K1.12×
07Oregon~100K1.11×
08Montana~30K1.11×
09North Dakota~20K1.08×
10Louisiana~100K1.06×
11Utah~90K1.04×
12Idaho~50K1.03×
13West Virginia~40K1.03×
14Maine~30K1.03×
15Rhode Island~30K1.03×
16California~1M1.01×
17Washington, District of Columbia~30K1.01×
18Delaware~30K1.01×
19Tennessee~200K0.99×
20Kentucky~100K0.98×
21Georgia~300K0.97×
22Colorado~100K0.97×
23Oklahoma~100K0.97×
24Mississippi~70K0.97×
25New Hampshire~40K0.97×
26Arkansas~70K0.96×
27New Mexico~40K0.96×
28Indiana~200K0.95×
29Missouri~100K0.95×
30Connecticut~90K0.95×
31Kansas~70K0.95×
32Nebraska~40K0.95×
33Virginia~200K0.94×
34South Carolina~100K0.93×
35Massachusetts~200K0.92×
36Iowa~70K0.92×
37Ohio~300K0.91×
38Minnesota~100K0.91×
39North Carolina~300K0.90×
40Maryland~100K0.90×
41Illinois~300K0.89×
42Michigan~200K0.89×
43Wisconsin~100K0.89×
44Texas~700K0.88×
45New York~400K0.86×
46Pennsylvania~300K0.86×
47Alabama~100K0.85×
48Nevada~80K0.85×
49Arizona~200K0.82×
50New Jersey~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Underwater diving, United States
0.80×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underwater diving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underwater diving audience
#·InterestCategoryAffinity×
01WetsuitSports7.63×
02DivingSports5.75×
03KitesurfingSports5.20×
04Scuba divingTravel & Leisure5.02×
05MaldivesTravel & Leisure4.82×
06Metal detectorHome & Garden3.97×
07SnorkelingSports3.65×
08BirdwatchingPets & Animals2.79×
09John TravoltaMovies & TV2.67×
10Alpine skiingSports2.53×
11Backpacking (travel)Travel & Leisure2.45×
12Extreme sportSports2.25×
13Wildlife photographyTechnology & Electronics2.05×
14IslandTravel & Leisure2.01×
15Art exhibitionArts & Culture1.96×
16Adventure travelTravel & Leisure1.92×
17InnovationBusiness & Career1.81×
18Luxury real estateBusiness & Career1.70×
19Swimming poolSports1.57×
20CaribbeanTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underwater diving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underwater diving audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Risk AppetiteTHRILL1.90×
Luxury OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underwater diving audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Social Media UsageJOY0.86×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underwater diving have in United States?

Underwater diving has an estimated audience of 9,272,174 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Underwater diving fans?

48.9% of Underwater diving fans are female, 51.1% are male, with an average age of 40.3 years.

03

Which brands do Underwater diving fans like most?

Underwater diving fans show strongest brand affinity for Scuba diving (5.02×), Diving (5.75×), and Wetsuit (7.63×) over the country average.

04

Where do Underwater diving fans live in United States?

Underwater diving fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Underwater diving fans also like?

Beyond Underwater diving itself, the audience over-indexes on Diving (5.75×), Wetsuit (7.63×), Adventure travel (1.92×), and Extreme sport (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Underwater diving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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