Underwater diving Audience in United States

Underwater diving logo

Underwater diving has an estimated audience of 9,272,174 people in United States. 48.9% are female, 51.1% are male, average age 40.3. Top regions: California, Florida, Texas. Top brand affinities: Goop, Wok, Governor of Michigan, Hibachi, Grinch.

The average Underwater diving fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (10.34× the country average). Demographically, the Underwater diving audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Underwater diving fans

Demographic split for Underwater diving audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.3
Estimated audience size9,272,174

Audience persona

The typical Underwater diving fan in United States is balanced, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Underwater diving in United States
RegionReachAffinity
California1,093,6391.07×
Florida811,2611.29×
Texas753,7390.95×
New York475,6990.92×
Georgia300,3491.05×
Illinois290,7070.94×
Pennsylvania276,5860.89×
Ohio273,7600.96×
North Carolina263,1160.94×
Washington241,5051.3×
Virginia225,5531×
Michigan217,1460.9×
Tennessee199,3681.07×
Indiana170,7291.01×
Massachusetts169,2070.93×
New Jersey168,2390.71×
Colorado153,4831.05×
Missouri150,0361×
Oregon139,1921.31×
Louisiana136,3661.14×
Arizona129,8280.69×
Maryland128,8090.81×
South Carolina124,9300.9×
Minnesota123,0400.93×
Kentucky118,7331.02×
Wisconsin115,9680.83×
Hawaii111,6932.8×
Utah99,4051.2×
Oklahoma99,0360.96×
Connecticut86,8400.93×
Alabama77,1900.6×
Mississippi66,3230.87×
Arkansas66,2850.87×
Kansas63,2160.87×
Iowa61,5140.81×
Idaho48,9811.05×
Nevada45,1720.5×
West Virginia39,3530.91×
New Mexico35,7060.77×
Nebraska34,5130.74×
Maine32,6520.98×
Montana31,2581.22×
Washington, District of Columbia27,2880.98×
Rhode Island27,2270.92×
Alaska25,6121.29×
New Hampshire25,3770.69×
South Dakota22,0371.03×
Vermont21,4231.32×
Wyoming19,3771.41×
North Dakota18,5960.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underwater diving audience
BrandAffinityCategory
Goop10.34×Internet & Social Media
Wok11.61×Food & Beverages
Governor of Michigan12.87×Politics & Society
Hibachi13.52×Food & Beverages
Grinch6.68×Movies & TV
Home construction2.04×Home & Garden
Google Home8.81×Technology & Electronics
Vocal harmony5.9×Music & Radio
Hipster12.29×Politics & Society
Fairy godmother9.51×Literature
Elsword20.77×Games
Grace Slick10.02×Music & Radio
headspace10.55×Health
El Paso County, Colorado14.37×Travel & Leisure
Urban Outfitters2.05×Shopping
Cherish (group)11.78×Music & Radio
Natural rubber2.21×Cars & Mobility
Mathcore7.99×Music & Radio
La Jolla9.06×Travel & Leisure
Guitarist (magazine)10.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underwater diving audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
SustainabilityBALANCE1.84
Risk AppetiteTHRILL1.75
PatriotismCONSERVATISM1.75
Sports ActivityPOWER1.65
TravellingTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Underwater diving
CountryShare
United States16.9%
Japan10.3%
China8.7%

See Underwater diving audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Underwater diving have in United States?

Underwater diving has an estimated audience of 9,272,174 people in United States, concentrated in California and Florida.

What is the gender split and age of Underwater diving fans?

48.9% of Underwater diving fans are female, 51.1% are male, with an average age of 40.3 years.

Which brands do Underwater diving fans like most?

Underwater diving fans show strongest brand affinity for Goop (10.34×), Wok (11.61×), and Governor of Michigan (12.87×) over the country average.

Where do Underwater diving fans live in United States?

Underwater diving fans in United States are most concentrated in California (reach 1,093,639), Florida (reach 811,261), and Texas (reach 753,739). These three regions account for the largest share of the active audience.

What other brands do Underwater diving fans also like?

Beyond Underwater diving itself, the audience over-indexes on Wok (11.61×), Governor of Michigan (12.87×), Hibachi (13.52×), and Grinch (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.