Recreational diving Audience in United States
Recreational diving has an estimated audience of 4,289,823 people in United States. 46.0% are female, 54.0% are male, average age 38.1. Top regions: Michigan, Louisiana, Florida. Top brand affinities: Kia Sportage, Wetsuit, Property insurance, Horoscope, Houston Astros.
The average Recreational diving fan in United States is 38.1 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Louisiana, Florida. Top brand affinities include Kia Sportage, Wetsuit, Property insurance, with strongest over-indexing on Kia Sportage (26.71× the country average). Demographically, the Recreational diving audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Recreational diving fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 38.1 |
| Estimated audience size | 4,289,823 |
Audience persona
The typical Recreational diving fan in United States is balanced, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 168,734 | 1.5× |
| Louisiana | 75,303 | 1.36× |
| Florida | 72,428 | 0.25× |
| California | 71,345 | 0.15× |
| Alabama | 70,095 | 1.17× |
| Tennessee | 66,778 | 0.78× |
| South Carolina | 66,300 | 1.03× |
| Indiana | 64,599 | 0.82× |
| Kansas | 64,581 | 1.91× |
| Idaho | 64,566 | 3× |
| Missouri | 62,562 | 0.9× |
| Texas | 61,725 | 0.17× |
| Hawaii | 61,678 | 3.34× |
| New York | 61,294 | 0.26× |
| North Carolina | 60,067 | 0.47× |
| Ohio | 59,823 | 0.45× |
| Georgia | 59,580 | 0.45× |
| Wisconsin | 59,236 | 0.92× |
| New Hampshire | 57,610 | 3.41× |
| Arizona | 57,046 | 0.65× |
| Pennsylvania | 56,796 | 0.39× |
| Connecticut | 56,327 | 1.31× |
| Nevada | 55,937 | 1.35× |
| Virginia | 54,538 | 0.52× |
| Maryland | 54,264 | 0.74× |
| New Jersey | 54,133 | 0.5× |
| Illinois | 53,271 | 0.37× |
| Minnesota | 52,925 | 0.86× |
| Massachusetts | 52,382 | 0.62× |
| Washington | 51,134 | 0.59× |
| Colorado | 50,991 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 26.71× | Cars & Mobility |
| Wetsuit | 16.86× | Sports |
| Property insurance | 17.46× | Home & Garden |
| Horoscope | 8.99× | Health |
| Houston Astros | 7.73× | Sports |
| Indianapolis Motor Speedway | 12.42× | Sports |
| Diving | 8.79× | Sports |
| Day trading | 9.94× | Business & Career |
| Blended whiskey | 10.19× | Food & Beverages |
| Home inspection | 13.09× | Home & Garden |
| Do it yourself (DIY) | 2.39× | Home & Garden |
| Honda HR-V | 17.81× | Cars & Mobility |
| Alpine skiing | 5.07× | Sports |
| Whole grain | 9.76× | Food & Beverages |
| Cross-country skiing | 10.12× | Sports |
| Critical illness insurance | 12.04× | Business & Career |
| Roulette | 9.2× | Games |
| Travel photography | 4.17× | Technology & Electronics |
| Superman | 1.64× | Movies & TV |
| Pre-school playgroup | 19.9× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.19 |
| Luxury Orientation | PREMIUM | 2.54 |
| Patriotism | CONSERVATISM | 2.39 |
| LGBTQ+ Identity | OPEN | 2.37 |
| Sustainability | BALANCE | 2.22 |
| Travelling | THRILL | 2.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.8% |
| United Kingdom | 5.5% |
See Recreational diving audiences in other countries
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Frequently asked questions
How many fans does Recreational diving have in United States?
Recreational diving has an estimated audience of 4,289,823 people in United States, concentrated in Michigan and Louisiana.
What is the gender split and age of Recreational diving fans?
46.0% of Recreational diving fans are female, 54.0% are male, with an average age of 38.1 years.
Which brands do Recreational diving fans like most?
Recreational diving fans show strongest brand affinity for Kia Sportage (26.71×), Wetsuit (16.86×), and Property insurance (17.46×) over the country average.
Where do Recreational diving fans live in United States?
Recreational diving fans in United States are most concentrated in Michigan (reach 168,734), Louisiana (reach 75,303), and Florida (reach 72,428). These three regions account for the largest share of the active audience.
What other brands do Recreational diving fans also like?
Beyond Recreational diving itself, the audience over-indexes on Wetsuit (16.86×), Property insurance (17.46×), Horoscope (8.99×), and Houston Astros (7.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Recreational diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.