Rascasse Audience Intelligence

Recreational diving Audience in United States

A data profile of the people who buy, follow and care about Recreational diving in United States — modelled from more than twelve digital signal sources. Recreational diving has an estimated audience of 4,289,823 people in United States.

#110among Sport in United States#4146among Topic in United States#657in Sports

The average Recreational diving fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wetsuit, Diving, Draught beer, with strongest over-indexing on Wetsuit (20.35× the country average).

Demographically, the Recreational diving audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recreational diving fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Wetsuit.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recreational diving profile in United States.

Audience size
4.3M
in United States
Gender
46.0%♀
54.0% male
Age
38.1
average years
Country rank
#7583
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreational diving fans

46.0% are female, 54.0% are male, average age 38.1.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Recreational diving audience in United States
MetricValue
Female46.0%
Male54.0%
Average age38.1
Estimated audience size4,289,823
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Recreational diving audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Recreational diving audience comes from United States.

Worldwide audience distribution share by country for Recreational diving
CountryShare
United States24.4%
Japan7.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreational diving audience in United States is strongest.

Fig. 05

Top regions by affinity

Recreational diving fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.41×
02Idaho~30K1.29×
03New Hampshire~20K1.27×
04Rhode Island~20K1.14×
05Michigan~100K1.11×
06Kansas~40K1.10×
07Delaware~10K1.10×
08Montana~10K1.09×
09Mississippi~40K1.08×
10Louisiana~60K1.04×
11Nevada~40K1.03×
12Washington, District of Columbia~10K1.03×
13Connecticut~40K1.02×
14Alaska~9K1.02×
15Wyoming~6K1.02×
16South Carolina~70K1.01×
17Alabama~60K1.01×
18Nebraska~20K1.01×
19West Virginia~20K1.01×
20Maine~20K1.01×
21Oregon~50K1.00×
22Utah~40K1.00×
23South Dakota~10K1.00×
24North Dakota~9K1.00×
25Kentucky~50K0.99×
26Oklahoma~50K0.99×
27Arkansas~40K0.99×
28Iowa~40K0.99×
29New Mexico~20K0.99×
30Missouri~70K0.98×
31Wisconsin~60K0.98×
32Minnesota~60K0.98×
33Maryland~70K0.97×
34Indiana~80K0.96×
35Tennessee~80K0.95×
36Colorado~60K0.95×
37Massachusetts~80K0.94×
38Arizona~80K0.93×
39Washington~80K0.93×
40New Jersey~100K0.91×
41Virginia~100K0.91×
42Ohio~100K0.90×
43Georgia~100K0.90×
44North Carolina~100K0.90×
45Pennsylvania~100K0.89×
46Illinois~100K0.89×
47New York~200K0.85×
48Texas~300K0.84×
49Florida~200K0.84×
50California~400K0.80×
Fig. 06

Affinity by region

Affinity by region — Recreational diving, United States
0.80×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recreational diving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recreational diving audience
#·InterestCategoryAffinity×
01WetsuitSports20.35×
02Big FishMovies & TV12.17×
03BodrumTravel & Leisure10.07×
04Draught beerFood & Beverages8.14×
05KitesurfingSports7.93×
06Red Bull RacingSports7.35×
07DivingSports6.86×
08Scuba divingTravel & Leisure4.90×
09BirdwatchingPets & Animals4.44×
10High-net-worth individualBusiness & Career4.07×
11Backpacking (travel)Travel & Leisure3.93×
12Extreme sportSports3.64×
13PatagoniaFashion & Accessoires3.39×
14Alpine skiingSports3.33×
15Wildlife photographyTechnology & Electronics3.20×
16Mobile gameGames2.11×
17Do it yourself (DIY)Home & Garden1.78×
18FIFA World CupSports1.72×
19Trader Joe'sShopping1.66×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recreational diving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recreational diving audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.07×
Risk AppetiteTHRILL2.49×
TravellingTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recreational diving audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
TraditionCONSERVATISM0.86×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recreational diving have in United States?

Recreational diving has an estimated audience of 4,289,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recreational diving fans?

46.0% of Recreational diving fans are female, 54.0% are male, with an average age of 38.1 years.

03

Which brands do Recreational diving fans like most?

Recreational diving fans show strongest brand affinity for Wetsuit (20.35×), Diving (6.86×), and Draught beer (8.14×) over the country average.

04

Where do Recreational diving fans live in United States?

Recreational diving fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Recreational diving fans also like?

Beyond Recreational diving itself, the audience over-indexes on Diving (6.86×), Draught beer (8.14×), Extreme sport (3.64×), and Superman (1.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Recreational diving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recreational diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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