A data profile of the people who buy, follow and care about Recreational dive sites in United States — modelled from more than twelve digital signal sources. Recreational dive sites has an estimated audience of 2,169,447 people in United States.
The average Recreational dive sites fan in United States is 44.5 years old, more male, and lives primarily in California.
The audience is concentrated in California.
Top brand affinities include Wetsuit, Snorkeling, Sustainable energy, with strongest over-indexing on Wetsuit (36.95× the country average).
Demographically, the Recreational dive sites audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Recreational dive sites fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Wetsuit.
The key figures that characterise the Recreational dive sites profile in United States.
41.5% are female, 58.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 44.5 |
| Estimated audience size | 2,169,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Recreational dive sites audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.9% |
| United Kingdom | 7.0% |
| Germany | 5.2% |
Where the Recreational dive sites audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.00× |
The strongest cross-interests of the Recreational dive sites audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hurghada | Travel & Leisure | 67.39× | ||
| 02 | Wetsuit | Sports | 36.95× | ||
| 03 | Snorkeling | Sports | 12.48× | ||
| 04 | Food photography | Arts & Culture | 10.45× | ||
| 05 | Motorboat | Cars & Mobility | 7.53× | ||
| 06 | Sustainable energy | Home & Garden | 7.21× | ||
| 07 | Diving | Sports | 6.66× | ||
| 08 | Renewable energy | Business & Career | 6.48× | ||
| 09 | Scuba diving | Travel & Leisure | 5.42× | ||
| 10 | Weather forecasting | Home & Garden | 4.88× | ||
| 11 | John Travolta | Movies & TV | 4.85× | ||
| 12 | Sneaker collecting | Fashion & Accessoires | 4.73× | ||
| 13 | Anime and manga fandom | Literature | 4.42× | ||
| 14 | Digital camera | Technology & Electronics | 4.42× | ||
| 15 | FedEx | Business & Career | 3.71× | ||
| 16 | First class travel | Travel & Leisure | 3.70× | ||
| 17 | Solar energy | Home & Garden | 3.35× | ||
| 18 | Mobile game | Games | 2.65× | ||
| 19 | Mortgage loans | Business & Career | 2.35× | ||
| 20 | Airbnb | Travel & Leisure | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.95× | |
| Sustainability | BALANCE | 2.95× | |
| Convenience Orientation | PREMIUM | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Creativity | OPEN | 0.73× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Recreational dive sites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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