Rascasse Audience Intelligence

Diving equipment Audience in United States

A data profile of the people who buy, follow and care about Diving equipment in United States — modelled from more than twelve digital signal sources. Diving equipment has an estimated audience of 3,033,698 people in United States.

#5079among Topic in United States#903in Sports

The average Diving equipment fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Snorkeling, Sustainable energy, Renewable energy, with strongest over-indexing on Snorkeling (13.09× the country average).

Demographically, the Diving equipment audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diving equipment fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Snorkeling.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diving equipment profile in United States.

Audience size
3M
in United States
Gender
48.2%♀
51.8% male
Age
41.5
average years
Country rank
#10204
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diving equipment fans

48.2% are female, 51.8% are male, average age 41.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Diving equipment audience in United States
MetricValue
Female48.2%
Male51.8%
Average age41.5
Estimated audience size3,033,698
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Diving equipment audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Diving equipment audience comes from United States.

Worldwide audience distribution share by country for Diving equipment
CountryShare
United States31.6%
Japan7.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diving equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Diving equipment fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K2.85×
02Hawaii~30K2.51×
03Florida~300K1.40×
04California~400K1.24×
05Alaska~8K1.19×
06Vermont~6K1.13×
07Montana~9K1.07×
08South Dakota~7K1.06×
09West Virginia~10K1.05×
10North Dakota~7K1.05×
11Rhode Island~10K1.04×
12Oregon~40K1.02×
13New Hampshire~10K1.02×
14Maine~10K1.02×
15Washington~60K1.01×
16Alabama~40K1.00×
17Idaho~20K1.00×
18Arkansas~20K0.99×
19Delaware~8K0.98×
20Utah~30K0.97×
21Mississippi~20K0.96×
22Washington, District of Columbia~9K0.95×
23Kentucky~40K0.94×
24Oklahoma~30K0.94×
25Kansas~20K0.94×
26Nebraska~10K0.93×
27New Mexico~10K0.93×
28South Carolina~40K0.92×
29Nevada~30K0.92×
30Louisiana~40K0.91×
31Colorado~40K0.90×
32Tennessee~50K0.88×
33Connecticut~30K0.88×
34Iowa~20K0.88×
35Virginia~60K0.87×
36Massachusetts~50K0.87×
37Michigan~70K0.86×
38Georgia~80K0.85×
39North Carolina~80K0.85×
40Minnesota~40K0.84×
41Wisconsin~40K0.83×
42Arizona~50K0.82×
43Indiana~50K0.82×
44Maryland~40K0.80×
45New York~100K0.79×
46Ohio~70K0.79×
47Texas~200K0.76×
48Pennsylvania~80K0.75×
49New Jersey~60K0.75×
50Illinois~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Diving equipment, United States
0.73×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diving equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diving equipment audience
#·InterestCategoryAffinity×
01Drone racingSports34.44×
02Cultural tourismTravel & Leisure33.95×
03Mohamed SalahSports20.00×
04WetsuitSports17.37×
05SnorkelingSports13.09×
06International educationBusiness & Career12.09×
07Sustainable energyHome & Garden7.72×
08MotorboatCars & Mobility7.51×
09Renewable energyBusiness & Career6.58×
10Dexter (TV series)Movies & TV6.36×
11GoodreadsLiterature6.18×
12DivingSports6.06×
13Extreme sportSports5.14×
14Weather forecastingHome & Garden5.08×
15First class travelTravel & Leisure3.88×
16FedExBusiness & Career3.79×
17Solar energyHome & Garden3.58×
18Planet FitnessSports2.55×
19Mortgage loansBusiness & Career2.41×
20AirbnbTravel & Leisure2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diving equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diving equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.80×
Community OrientationOPEN3.19×
Risk AppetiteTHRILL2.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diving equipment audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Healthy LifestyleBALANCE0.76×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diving equipment have in United States?

Diving equipment has an estimated audience of 3,033,698 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Diving equipment fans?

48.2% of Diving equipment fans are female, 51.8% are male, with an average age of 41.5 years.

03

Which brands do Diving equipment fans like most?

Diving equipment fans show strongest brand affinity for Snorkeling (13.09×), Sustainable energy (7.72×), and Renewable energy (6.58×) over the country average.

04

Where do Diving equipment fans live in United States?

Diving equipment fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diving equipment fans also like?

Beyond Diving equipment itself, the audience over-indexes on Sustainable energy (7.72×), Renewable energy (6.58×), Wetsuit (17.37×), and Cultural tourism (33.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Diving equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diving equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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