Diving equipment Audience in United States

Diving equipment logo

Diving equipment has an estimated audience of 3,033,698 people in United States. 48.2% are female, 51.8% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Goop, Vocal harmony, Grinch, Electrolyte, Wok.

The average Diving equipment fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Vocal harmony, Grinch, with strongest over-indexing on Goop (10.63× the country average). Demographically, the Diving equipment audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Diving equipment fans

Demographic split for Diving equipment audience in United States
MetricValue
Female48.2%
Male51.8%
Average age41.5
Estimated audience size3,033,698

Audience persona

The typical Diving equipment fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Diving equipment in United States
RegionReachAffinity
California478,6771.43×
Florida313,0431.52×
Texas208,7290.8×
Missouri175,5193.59×
New York141,1080.83×
Georgia79,3420.85×
North Carolina76,8450.84×
Ohio70,7150.76×
Pennsylvania69,6860.68×
Illinois66,5570.66×
Michigan65,4950.83×
Washington65,4171.07×
Virginia64,8760.88×
Tennessee52,4580.86×
New Jersey50,2190.65×
Massachusetts50,1620.84×
Hawaii46,1443.54×
Arizona46,0930.74×
Alabama44,5751.05×
Colorado43,1080.9×
South Carolina41,6660.91×
Oregon38,8361.12×
Indiana38,1800.69×
Kentucky35,7570.94×
Maryland33,6960.65×
Minnesota31,6760.73×
Oklahoma31,3790.93×
Louisiana30,4220.78×
Wisconsin30,1360.66×
Utah27,5151.01×
Nevada25,1090.86×
Arkansas24,2050.97×
Connecticut21,9130.72×
Mississippi21,5430.86×
Kansas20,7760.87×
West Virginia14,6471.04×
Iowa14,2190.57×
Idaho14,0080.92×
New Hampshire12,0681.01×
Maine10,8141×
Nebraska10,5510.69×
New Mexico9,6560.63×
Rhode Island9,1560.95×
Montana9,1011.08×
Alaska7,8301.21×
Washington, District of Columbia6,9970.77×
Delaware6,7090.8×
North Dakota6,5601.05×
Wyoming6,3471.41×
Vermont5,7311.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diving equipment audience
BrandAffinityCategory
Goop10.63×Internet & Social Media
Vocal harmony8.61×Music & Radio
Grinch7.33×Movies & TV
Electrolyte8.58×Health
Wok11.72×Food & Beverages
Governor of Michigan12.57×Politics & Society
Hibachi12.84×Food & Beverages
Pro-Ject6.49×Music & Radio
Voter registration6.49×Politics & Society
Grace Slick10.6×Music & Radio
El Paso County, Colorado15.41×Travel & Leisure
Google Home7.75×Technology & Electronics
Cherish (group)11.49×Music & Radio
headspace9.83×Health
Natural rubber2.18×Cars & Mobility
Elsword17.1×Games
Nebraska Cornhuskers football3.63×Sports
Hipster9.31×Politics & Society
Minnesota1.69×Travel & Leisure
Alaska1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diving equipment audience
TraitClusterScore
PatriotismCONSERVATISM3.01
Community OrientationOPEN2.88
Risk AppetiteTHRILL2.39
Pet OwnershipJOY2.33
TravellingTHRILL2.22
SustainabilityBALANCE2.06

Worldwide distribution

Worldwide audience distribution share by country for Diving equipment
CountryShare
United States31.6%
Japan7.1%
United Kingdom6.3%

See Diving equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Diving equipment have in United States?

Diving equipment has an estimated audience of 3,033,698 people in United States, concentrated in California and Florida.

What is the gender split and age of Diving equipment fans?

48.2% of Diving equipment fans are female, 51.8% are male, with an average age of 41.5 years.

Which brands do Diving equipment fans like most?

Diving equipment fans show strongest brand affinity for Goop (10.63×), Vocal harmony (8.61×), and Grinch (7.33×) over the country average.

Where do Diving equipment fans live in United States?

Diving equipment fans in United States are most concentrated in California (reach 478,677), Florida (reach 313,043), and Texas (reach 208,729). These three regions account for the largest share of the active audience.

What other brands do Diving equipment fans also like?

Beyond Diving equipment itself, the audience over-indexes on Vocal harmony (8.61×), Grinch (7.33×), Electrolyte (8.58×), and Wok (11.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diving equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.