Rascasse Audience Intelligence

Reason Audience in United States

A data profile of the people who buy, follow and care about Reason in United States — modelled from more than twelve digital signal sources. Reason has an estimated audience of 27,184,812 people in United States.

#741among Topic in United States#41in Health

The average Reason fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Genetics, Reddit, with strongest over-indexing on Chuck Norris (2.95× the country average).

Demographically, the Reason audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reason fan in United States is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Chuck Norris.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reason profile in United States.

Audience size
27.2M
in United States
Gender
61.2%♀
38.8% male
Age
41.9
average years
Country rank
#1082
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reason fans

61.2% are female, 38.8% are male, average age 41.9.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Reason audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.9
Estimated audience size27,184,812
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Reason audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Reason audience comes from United States.

Worldwide audience distribution share by country for Reason
CountryShare
United States28.1%
United Kingdom4.8%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reason audience in United States is strongest.

Fig. 05

Top regions by affinity

Reason fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.32×
02Maryland~600K1.26×
03Oklahoma~400K1.25×
04New Hampshire~100K1.25×
05Alabama~500K1.23×
06Arizona~700K1.18×
07Virginia~800K1.16×
08Pennsylvania~1M1.12×
09Louisiana~400K1.12×
10Mississippi~300K1.12×
11Kansas~200K1.12×
12Georgia~900K1.11×
13North Carolina~900K1.10×
14Indiana~500K1.10×
15South Carolina~500K1.10×
16New Mexico~200K1.10×
17Arkansas~200K1.07×
18West Virginia~100K1.06×
19Michigan~700K1.04×
20South Dakota~70K1.04×
21Missouri~400K1.02×
22Texas~2.5M1.01×
23Kentucky~300K1.00×
24Iowa~200K1.00×
25Florida~2M0.99×
26Ohio~800K0.99×
27Tennessee~500K0.99×
28Nevada~300K0.99×
29Washington~500K0.98×
30Oregon~300K0.98×
31Alaska~60K0.98×
32Illinois~900K0.96×
33Nebraska~100K0.96×
34New York~1.5M0.93×
35Connecticut~200K0.91×
36Hawaii~100K0.91×
37Delaware~70K0.89×
38California~2.5M0.88×
39Colorado~400K0.88×
40Minnesota~300K0.88×
41Idaho~100K0.88×
42Maine~90K0.88×
43Montana~70K0.88×
44Wisconsin~400K0.87×
45Rhode Island~80K0.87×
46Massachusetts~500K0.86×
47North Dakota~50K0.86×
48New Jersey~600K0.83×
49Vermont~40K0.83×
50Utah~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Reason, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reason audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reason audience
#·InterestCategoryAffinity×
01Mel GibsonMovies & TV4.66×
02Christian BaleMovies & TV3.84×
03Chuck NorrisMovies & TV2.95×
04HormoneHealth2.51×
05Bath and BodyworksShopping2.27×
06Drudge ReportSports2.25×
07Robert RedfordMovies & TV2.17×
08GeneticsKids & Family2.12×
09Made in USABusiness & Career2.07×
10Real propertyHome & Garden2.05×
11Britney SpearsMusic & Radio1.86×
12DentistryBusiness & Career1.78×
13NostalgiaHome & Garden1.70×
14TraditionPolitics & Society1.68×
15PharmacyBusiness & Career1.65×
16Charitable organizationPolitics & Society1.64×
17RedditInternet & Social Media1.60×
18Discount storesShopping1.59×
19Nonprofit organizationPolitics & Society1.52×
20SubwayFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reason audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reason audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.44×
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reason audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reason have in United States?

Reason has an estimated audience of 27,184,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reason fans?

61.2% of Reason fans are female, 38.8% are male, with an average age of 41.9 years.

03

Which brands do Reason fans like most?

Reason fans show strongest brand affinity for Chuck Norris (2.95×), Genetics (2.12×), and Reddit (1.6×) over the country average.

04

Where do Reason fans live in United States?

Reason fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Reason fans also like?

Beyond Reason itself, the audience over-indexes on Genetics (2.12×), Reddit (1.6×), Real property (2.05×), and Nonprofit organization (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Reason audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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