Reason Audience in United States

Reason logo

Reason has an estimated audience of 27,184,812 people in United States. 61.2% are female, 38.8% are male, average age 41.9. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Google Home, Hibachi.

The average Reason fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Reason audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Reason fans

Demographic split for Reason audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.9
Estimated audience size27,184,812

Audience persona

The typical Reason fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Reason in United States
RegionReachAffinity
Texas2,412,2781.03×
Florida1,914,6811.04×
California1,837,9700.61×
New York1,521,0591×
Pennsylvania1,071,1831.17×
Georgia939,0341.12×
North Carolina926,2781.13×
Illinois873,8310.96×
Ohio834,3371×
Virginia818,3491.24×
Michigan763,0481.07×
Arizona698,5831.26×
Maryland627,5991.34×
Tennessee575,4641.06×
New Jersey564,7020.82×
Washington556,6061.02×
Indiana534,7051.08×
Alabama500,1951.32×
Massachusetts469,2220.88×
Missouri451,1631.03×
South Carolina434,0221.06×
Colorado395,4750.92×
Louisiana393,3401.12×
Oklahoma377,1191.25×
Wisconsin352,8500.86×
Minnesota344,0620.88×
Kentucky324,6130.95×
Oregon314,7511.01×
Nevada258,1430.98×
Connecticut257,1770.94×
Arkansas245,7041.1×
Mississippi245,5241.1×
Kansas237,2571.11×
Iowa216,8970.97×
Utah192,7430.79×
New Mexico142,3231.04×
New Hampshire141,5341.32×
West Virginia136,8891.08×
Nebraska125,7990.92×
Idaho111,7680.82×
Washington, District of Columbia106,8591.31×
Hawaii100,7080.86×
Maine83,4220.86×
South Dakota68,3001.09×
Rhode Island63,0770.73×
Montana62,0710.82×
Delaware61,9480.83×
Alaska51,6880.89×
North Dakota40,8730.73×
Vermont36,6040.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reason audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.44×Internet & Social Media
Governor of Michigan13.79×Politics & Society
Google Home11.52×Technology & Electronics
Hibachi13.84×Food & Beverages
Lulu 黃路梓茵4.66×Movies & TV
Wok10.85×Food & Beverages
headspace13.82×Health
Grinch5.75×Movies & TV
Grace Slick12.25×Music & Radio
No Escape (1994 film)13.99×Movies & TV
Cherish (group)13.22×Music & Radio
Ira Glass20.77×Music & Radio
Vocal harmony5.07×Music & Radio
Israel2.36×Travel & Leisure
TV Fanatic11.26×Movies & TV
El Paso County, Colorado13.59×Travel & Leisure
Fairy godmother7.13×Literature
Hipster8.41×Politics & Society
Kikar HaShabbat12.44×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reason audience
TraitClusterScore
ExtroversionTHRILL1.23
IndividualismJOY1.22
Risk AppetiteTHRILL1.15
Need for SecurityCONSERVATISM1.13
TraditionCONSERVATISM1.12
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Reason
CountryShare
United States28.1%
United Kingdom4.8%
India4.0%

See Reason audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Reason have in United States?

Reason has an estimated audience of 27,184,812 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Reason fans?

61.2% of Reason fans are female, 38.8% are male, with an average age of 41.9 years.

Which brands do Reason fans like most?

Reason fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.44×), and Governor of Michigan (13.79×) over the country average.

Where do Reason fans live in United States?

Reason fans in United States are most concentrated in Texas (reach 2,412,278), Florida (reach 1,914,681), and California (reach 1,837,970). These three regions account for the largest share of the active audience.

What other brands do Reason fans also like?

Beyond Reason itself, the audience over-indexes on Goop (10.44×), Governor of Michigan (13.79×), Google Home (11.52×), and Hibachi (13.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.