A data profile of the people who buy, follow and care about Reason in Spain — modelled from more than twelve digital signal sources. Reason has an estimated audience of 2,387,199 people in Spain.
Reason has an estimated audience of 2,387,199 people in Spain. 64.2% are female, 35.8% are male, average age 42.7. Top brand affinities: Al Pacino, IBEX 35, Robert De Niro, Satire, New Testament.
Top brand affinities include Al Pacino, IBEX 35, Robert De Niro, with strongest over-indexing on Al Pacino (7.82× the country average).
Demographically, the Reason audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Reason fan in Spain is more female, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Al Pacino.
The key figures that characterise the Reason profile in Spain.
64.2% are female, 35.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.7 |
| Estimated audience size | 2,387,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Reason audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 4.8% |
| India | 4.0% |
The strongest cross-interests of the Reason audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 10.64× | ||
| 02 | Goodfellas | Movies & TV | 9.64× | ||
| 03 | Colin Farrell | Movies & TV | 9.14× | ||
| 04 | Novo Nordisk | Health | 8.03× | ||
| 05 | Al Pacino | Movies & TV | 7.82× | ||
| 06 | Robert De Niro | Movies & TV | 7.18× | ||
| 07 | Satire | Literature | 6.07× | ||
| 08 | Alexander Skarsgård | Movies & TV | 5.50× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 3.82× | ||
| 10 | Political science | Business & Career | 3.27× | ||
| 11 | Genetics | Kids & Family | 3.03× | ||
| 12 | Refrigerator | Home & Garden | 3.00× | ||
| 13 | Volunteering | Politics & Society | 3.00× | ||
| 14 | IBEX 35 | Business & Career | 2.82× | ||
| 15 | Preventive healthcare | Health | 2.80× | ||
| 16 | Caixabank | Business & Career | 2.50× | ||
| 17 | TripAdvisor | Travel & Leisure | 2.41× | ||
| 18 | Bookselling | Literature | 2.36× | ||
| 19 | Aldi | Shopping | 2.24× | ||
| 20 | Real property | Home & Garden | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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