Reason Audience in Germany
Reason has an estimated audience of 1,116,490 people in Germany. 60.6% are female, 39.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Satire, Western Union, Tagesschau, Real property.
The average Reason fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Satire, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Reason audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Individualism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Reason fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.2 |
| Estimated audience size | 1,116,490 |
Audience persona
The typical Reason fan in Germany is more female, around 40.2 years old, with strong Individualism tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,592 | 1× |
| Bayern | 170,467 | 0.95× |
| Baden-Württemberg | 154,306 | 1.01× |
| Niedersachsen | 115,547 | 1.07× |
| Hessen | 73,974 | 0.87× |
| Sachsen | 67,373 | 1.23× |
| Rheinland-Pfalz | 51,875 | 0.93× |
| Berlin | 45,654 | 0.91× |
| Brandenburg | 36,846 | 1.06× |
| Schleswig-Holstein | 35,513 | 0.89× |
| Sachsen-Anhalt | 34,128 | 1.18× |
| Thüringen | 34,058 | 1.2× |
| Mecklenburg-Vorpommern | 24,850 | 1.17× |
| Hamburg | 22,569 | 0.89× |
| Saarland | 10,703 | 0.78× |
| Bremen | 8,222 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| Western Union | 6.81× | Business & Career |
| Tagesschau | 2.63× | Movies & TV |
| Real property | 5.8× | Home & Garden |
| Allgäu | 6.94× | Travel & Leisure |
| German television comedy | 6.22× | Movies & TV |
| Blake Lively | 8.09× | Movies & TV |
| Bored Panda | 10.73× | Internet & Social Media |
| Firefox | 6.36× | Internet & Social Media |
| Pets | 1.81× | Pets & Animals |
| Lake Constance | 8.23× | Travel & Leisure |
| Italo disco | 8.39× | Music & Radio |
| Blood vessel | 16.99× | Health |
| Country rap | 5.39× | Music & Radio |
| Language education | 5.19× | Business & Career |
| Ryanair | 2.33× | Travel & Leisure |
| Headphones | 4.57× | Technology & Electronics |
| Arnold Schwarzenegger | 5.27× | Movies & TV |
| Public administration | 7.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.59 |
| Mindfulness | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.56 |
| Spirituality | BALANCE | 1.48 |
| Early Adopter Mentality | POWER | 1.37 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 4.8% |
| India | 4.0% |
See Reason audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reason have in Germany?
Reason has an estimated audience of 1,116,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reason fans?
60.6% of Reason fans are female, 39.4% are male, with an average age of 40.2 years.
Which brands do Reason fans like most?
Reason fans show strongest brand affinity for Jotex (78.71×), Satire (8.81×), and Western Union (6.81×) over the country average.
Where do Reason fans live in Germany?
Reason fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,592), Bayern (reach 170,467), and Baden-Württemberg (reach 154,306). These three regions account for the largest share of the active audience.
What other brands do Reason fans also like?
Beyond Reason itself, the audience over-indexes on Satire (8.81×), Western Union (6.81×), Tagesschau (2.63×), and Real property (5.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.