Reason Audience in Germany
Reason has an estimated audience of 1,116,490 people in Germany. 60.6% are female, 39.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Este, Veneto, Natural rubber, Snow White (Fables).
The average Reason fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Este, Veneto, with strongest over-indexing on Progressive rock (3.25× the country average). Demographically, the Reason audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Individualism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Reason fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.2 |
| Estimated audience size | 1,116,490 |
Audience persona
The typical Reason fan in Germany is more female, around 40.2 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,592 | 1× |
| Bayern | 170,467 | 0.95× |
| Baden-Württemberg | 154,306 | 1.01× |
| Niedersachsen | 115,547 | 1.07× |
| Hessen | 73,974 | 0.87× |
| Sachsen | 67,373 | 1.23× |
| Rheinland-Pfalz | 51,875 | 0.93× |
| Berlin | 45,654 | 0.91× |
| Brandenburg | 36,846 | 1.06× |
| Schleswig-Holstein | 35,513 | 0.89× |
| Sachsen-Anhalt | 34,128 | 1.18× |
| Thüringen | 34,058 | 1.2× |
| Mecklenburg-Vorpommern | 24,850 | 1.17× |
| Hamburg | 22,569 | 0.89× |
| Saarland | 10,703 | 0.78× |
| Bremen | 8,222 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.25× | Music & Radio |
| Pillow | 1.86× | Home & Garden |
| Este, Veneto | 2.65× | Travel & Leisure |
| Natural rubber | 2.33× | Cars & Mobility |
| Snow White (Fables) | 2.04× | Literature |
| Esra Erol | 3.67× | Movies & TV |
| Curcuma | 2.84× | Food & Beverages |
| Nuts (film) | 2.4× | Movies & TV |
| Figure painting (hobby) | 2.12× | Arts & Culture |
| Buying a House | 2.96× | Home & Garden |
| fatherson | 14.66× | Music & Radio |
| Solo climbing | 1.83× | Sports |
| Medieval fantasy | 4.9× | Literature |
| Samanyolu Haber | 1.98× | Movies & TV |
| Captain Fantastic (film) | 3.94× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 1.9× | Politics & Society |
| Buying and Selling Real Estate | 3.07× | Home & Garden |
| Parma | 2.39× | Travel & Leisure |
| Weimar Republic | 2.22× | Politics & Society |
| Justice | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.59 |
| Mindfulness | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.56 |
| Spirituality | BALANCE | 1.48 |
| Early Adopter Mentality | POWER | 1.37 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 4.8% |
| India | 4.0% |
See Reason audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reason have in Germany?
Reason has an estimated audience of 1,116,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reason fans?
60.6% of Reason fans are female, 39.4% are male, with an average age of 40.2 years.
Which brands do Reason fans like most?
Reason fans show strongest brand affinity for Progressive rock (3.25×), Pillow (1.86×), and Este, Veneto (2.65×) over the country average.
Where do Reason fans live in Germany?
Reason fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,592), Bayern (reach 170,467), and Baden-Württemberg (reach 154,306). These three regions account for the largest share of the active audience.
What other brands do Reason fans also like?
Beyond Reason itself, the audience over-indexes on Pillow (1.86×), Este, Veneto (2.65×), Natural rubber (2.33×), and Snow White (Fables) (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.