Rascasse Audience Intelligence

Reason Audience in Germany

A data profile of the people who buy, follow and care about Reason in Germany — modelled from more than twelve digital signal sources. Reason has an estimated audience of 1,116,490 people in Germany.

#2925among Topic in Germany#173in Health

The average Reason fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Non-alcoholic beverage, Online newspaper, with strongest over-indexing on Tagesschau (2.15× the country average).

Demographically, the Reason audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reason fan in Germany is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reason profile in Germany.

Audience size
1.1M
in Germany
Gender
60.6%♀
39.4% male
Age
40.2
average years
Country rank
#5913
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reason fans

60.6% are female, 39.4% are male, average age 40.2.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Reason audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age40.2
Estimated audience size1,116,490
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Reason audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Reason audience comes from Germany.

Worldwide audience distribution share by country for Reason
CountryShare
United States28.1%
United Kingdom4.8%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reason audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reason fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.27×
02Thüringen~30K1.18×
03Sachsen-Anhalt~30K1.15×
04Brandenburg~40K1.13×
05Mecklenburg-Vorpommern~20K1.11×
06Niedersachsen~100K1.04×
07Nordrhein-Westfalen~200K0.96×
08Baden-Württemberg~100K0.96×
09Hessen~80K0.94×
10Rheinland-Pfalz~50K0.94×
11Bremen~9K0.94×
12Berlin~50K0.93×
13Bayern~200K0.92×
14Schleswig-Holstein~40K0.90×
15Hamburg~20K0.88×
16Saarland~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Reason, Germany
0.87×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reason audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reason audience
#·InterestCategoryAffinity×
01Blood vesselHealth11.54×
02Blake LivelyMovies & TV5.98×
03Non-alcoholic beverageFood & Beverages5.60×
04FirefoxInternet & Social Media5.19×
05GeneticsKids & Family3.84×
06Political scienceBusiness & Career3.06×
07SatireLiterature2.93×
08Preventive healthcareHealth2.84×
09Online newspaperNews2.63×
10TraditionPolitics & Society2.53×
11Public transportCars & Mobility2.51×
12RefrigeratorHome & Garden2.35×
13TagesschauMovies & TV2.15×
14RedditInternet & Social Media2.08×
15FocusNews2.08×
16RyanairTravel & Leisure1.99×
17Google MapsInternet & Social Media1.84×
18EnergyHome & Garden1.83×
19PoliticsPolitics & Society1.72×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reason audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reason audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.12×
IndividualismJOY2.10×
MindfulnessBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reason audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Price SensitivityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reason have in Germany?

Reason has an estimated audience of 1,116,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Reason fans?

60.6% of Reason fans are female, 39.4% are male, with an average age of 40.2 years.

03

Which brands do Reason fans like most?

Reason fans show strongest brand affinity for Tagesschau (2.15×), Non-alcoholic beverage (5.6×), and Online newspaper (2.63×) over the country average.

04

Where do Reason fans live in Germany?

Reason fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Reason fans also like?

Beyond Reason itself, the audience over-indexes on Non-alcoholic beverage (5.6×), Online newspaper (2.63×), Firefox (5.19×), and Ryanair (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Reason audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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