A data profile of the people who buy, follow and care about Reason in United Kingdom — modelled from more than twelve digital signal sources. Reason has an estimated audience of 4,608,460 people in United Kingdom.
The average Reason fan in United Kingdom is 43.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Hobby, Volunteering, with strongest over-indexing on Wikipedia (3.99× the country average).
Demographically, the Reason audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Reason fan in United Kingdom is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Reason profile in United Kingdom.
65.7% are female, 34.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.6 |
| Estimated audience size | 4,608,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Reason audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 4.8% |
| India | 4.0% |
Where the Reason audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~500K | 1.30× | |
| 03 | East of England | ~500K | 1.09× | |
| 04 | North East | ~200K | 1.04× | |
| 05 | South East | ~600K | 0.96× | |
| 06 | South West | ~300K | 0.88× | |
| 07 | East Midlands | ~300K | 0.87× | |
| 08 | North West | ~300K | 0.61× |
The strongest cross-interests of the Reason audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.04× | ||
| 02 | Stephen Hawking | Business & Career | 5.02× | ||
| 03 | Wikipedia | Internet & Social Media | 3.99× | ||
| 04 | Pierce Brosnan | Movies & TV | 3.99× | ||
| 05 | Adoption | Kids & Family | 3.75× | ||
| 06 | Risk management | Business & Career | 2.70× | ||
| 07 | Refrigerator | Home & Garden | 2.58× | ||
| 08 | Satire | Literature | 2.58× | ||
| 09 | Volunteering | Politics & Society | 2.55× | ||
| 10 | Mother's Day | Kids & Family | 2.41× | ||
| 11 | Esso | Cars & Mobility | 2.33× | ||
| 12 | Hobby | Home & Garden | 2.22× | ||
| 13 | Genetics | Kids & Family | 2.15× | ||
| 14 | William Hill (bookmaker) | Games | 1.89× | ||
| 15 | Distilled beverage | Food & Beverages | 1.83× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Aldi | Shopping | 1.75× | ||
| 18 | Politics | Politics & Society | 1.71× | ||
| 19 | Kitchen | Home & Garden | 1.65× | ||
| 20 | Weddings | Kids & Family | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.33× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.87× |
Reason has an estimated audience of 4,608,460 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
65.7% of Reason fans are female, 34.3% are male, with an average age of 43.6 years.
Reason fans show strongest brand affinity for Wikipedia (3.99×), Hobby (2.22×), and Volunteering (2.55×) over the country average.
Reason fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Reason itself, the audience over-indexes on Hobby (2.22×), Volunteering (2.55×), Refrigerator (2.58×), and Adoption (3.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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