Rascasse Audience Intelligence

Ocean Audience in United States

A data profile of the people who buy, follow and care about Ocean in United States — modelled from more than twelve digital signal sources. Ocean has an estimated audience of 17,970,083 people in United States.

#1291among Topic in United States#167in Travel & Leisure

The average Ocean fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Do it yourself (DIY), Diaper bag, with strongest over-indexing on Planet Fitness (2.33× the country average).

Demographically, the Ocean audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ocean fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ocean profile in United States.

Audience size
18M
in United States
Gender
54.1%♀
45.9% male
Age
40.3
average years
Country rank
#1880
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ocean fans

54.1% are female, 45.9% are male, average age 40.3.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Ocean audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size17,970,083
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Ocean audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Ocean audience comes from United States.

Worldwide audience distribution share by country for Ocean
CountryShare
United States25.9%
France5.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ocean audience in United States is strongest.

Fig. 05

Top regions by affinity

Ocean fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K2.14×
02New Jersey~700K1.50×
03New York~1.5M1.40×
04Hawaii~100K1.40×
05Alabama~300K1.27×
06Texas~1.5M1.12×
07Utah~200K1.06×
08Florida~1.5M1.05×
09Virginia~500K1.05×
10California~2M1.04×
11Pennsylvania~600K1.04×
12Louisiana~200K1.04×
13Arizona~400K1.03×
14South Carolina~300K1.03×
15Oklahoma~200K1.03×
16Kansas~100K1.03×
17North Dakota~40K1.03×
18Indiana~300K1.02×
19Missouri~300K1.01×
20Nebraska~90K1.01×
21South Dakota~40K1.01×
22Alaska~40K1.01×
23North Carolina~500K1.00×
24Georgia~500K0.99×
25Washington~400K0.99×
26Rhode Island~60K0.99×
27Idaho~90K0.98×
28Connecticut~200K0.97×
29Kentucky~200K0.96×
30Mississippi~100K0.96×
31Maine~60K0.96×
32Ohio~500K0.91×
33Massachusetts~300K0.91×
34Minnesota~200K0.91×
35Maryland~300K0.90×
36Oregon~200K0.90×
37Iowa~100K0.90×
38West Virginia~70K0.90×
39New Hampshire~60K0.90×
40Delaware~40K0.89×
41Illinois~500K0.87×
42Tennessee~300K0.87×
43Wisconsin~200K0.85×
44Michigan~400K0.84×
45Colorado~200K0.84×
46Nevada~100K0.84×
47New Mexico~80K0.84×
48Vermont~30K0.84×
49Montana~40K0.82×
50Washington, District of Columbia~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Ocean, United States
0.68×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ocean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ocean audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires3.55×
02WakeboardingSports3.20×
03Largemouth bassFood & Beverages3.19×
04Diaper bagKids & Family2.84×
05ClarinetMusic & Radio2.61×
06IslandTravel & Leisure2.60×
07Miniature SchnauzerPets & Animals2.50×
08Fly fishingSports2.48×
09Planet FitnessSports2.33×
10Plant nurseryHome & Garden2.11×
11MetaphysicsBusiness & Career2.07×
12Golf ChannelSports2.07×
13LumberHome & Garden1.97×
14Bass guitarMusic & Radio1.79×
15Made in USABusiness & Career1.68×
16CarpentryHome & Garden1.66×
17InnovationBusiness & Career1.58×
18Real propertyHome & Garden1.52×
19Do it yourself (DIY)Home & Garden1.51×
20GeneticsKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ocean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ocean audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
TravellingTHRILL1.43×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ocean audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Social Media UsageJOY0.83×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ocean have in United States?

Ocean has an estimated audience of 17,970,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ocean fans?

54.1% of Ocean fans are female, 45.9% are male, with an average age of 40.3 years.

03

Which brands do Ocean fans like most?

Ocean fans show strongest brand affinity for Planet Fitness (2.33×), Do it yourself (DIY) (1.51×), and Diaper bag (2.84×) over the country average.

04

Where do Ocean fans live in United States?

Ocean fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ocean fans also like?

Beyond Ocean itself, the audience over-indexes on Do it yourself (DIY) (1.51×), Diaper bag (2.84×), Island (2.6×), and Metaphysics (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Ocean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →