Ocean Audience in United States

Ocean has an estimated audience of 17,970,083 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Ocean fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ocean audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Ocean fans

Demographic split for Ocean audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size17,970,083

Audience persona

The typical Ocean fan in United States is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ocean in United States
RegionReachAffinity
California2,086,0091.06×
Texas1,747,5361.13×
Florida1,447,4931.19×
New York1,246,8711.24×
New Jersey744,4831.63×
Pennsylvania620,7081.03×
Georgia570,4351.03×
North Carolina536,5610.99×
Illinois524,9320.88×
Ohio514,7010.93×
Virginia469,2321.07×
Michigan409,5120.87×
Arizona407,9131.11×
Washington377,6941.05×
Tennessee348,6080.97×
Arkansas348,2242.35×
Massachusetts342,9660.97×
Alabama315,9561.26×
Indiana315,2660.96×
Maryland301,7280.98×
Missouri289,5441×
South Carolina274,1271.01×
Colorado238,2310.84×
Louisiana237,8481.03×
Minnesota235,6580.92×
Wisconsin216,3340.8×
Oklahoma209,4131.05×
Kentucky204,9030.91×
Oregon190,1700.92×
Connecticut177,9120.99×
Utah162,8461.01×
Nevada153,0600.88×
Mississippi143,5070.97×
Kansas133,5090.94×
Iowa127,7550.86×
Hawaii103,4951.34×
Nebraska80,7390.9×
Idaho80,7240.9×
West Virginia73,0000.87×
New Mexico71,0860.79×
New Hampshire62,7400.89×
Maine59,0220.92×
Rhode Island55,5190.97×
Delaware42,2340.85×
Washington, District of Columbia40,8300.76×
Montana39,3240.79×
Alaska38,0310.99×
South Dakota35,6210.86×
North Dakota35,0990.95×
Vermont23,4930.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.31×Sports
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.34×Music & Radio
Golf Channel3.79×Sports
Metaphysics3.33×Business & Career
FC Bayern Munich3.99×Sports
Do it yourself (DIY)1.78×Home & Garden
Hiking trails4.7×Sports
Island3.34×Travel & Leisure
Carpentry2.88×Home & Garden
Ponytail5.34×Fashion & Accessoires
Labrador4.63×Pets & Animals
Multi-tool4.09×Home & Garden
Violin3.33×Music & Radio
Industrial engineering5.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean audience
TraitClusterScore
SustainabilityBALANCE1.48
PatriotismCONSERVATISM1.42
ExtroversionTHRILL1.38
TravellingTHRILL1.38
Sports ActivityPOWER1.32
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Ocean
CountryShare
United States26.0%
France5.3%
United Kingdom5.1%

See Ocean audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ocean have in United States?

Ocean has an estimated audience of 17,970,083 people in United States, concentrated in California and Texas.

What is the gender split and age of Ocean fans?

54.1% of Ocean fans are female, 45.9% are male, with an average age of 40.3 years.

Which brands do Ocean fans like most?

Ocean fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Ocean fans live in United States?

Ocean fans in United States are most concentrated in California (reach 2,086,009), Texas (reach 1,747,536), and Florida (reach 1,447,493). These three regions account for the largest share of the active audience.

What other brands do Ocean fans also like?

Beyond Ocean itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.