Ocean Audience in United States

Ocean logo

Ocean has an estimated audience of 17,970,083 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Nebraska Cornhuskers football, Urban Outfitters, Jesse Plemons, Natural rubber.

The average Ocean fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Nebraska Cornhuskers football, Urban Outfitters, with strongest over-indexing on Product design (2.78× the country average). Demographically, the Ocean audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Ocean fans

Demographic split for Ocean audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size17,970,083

Audience persona

The typical Ocean fan in United States is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ocean in United States
RegionReachAffinity
California2,086,0091.06×
Texas1,747,5361.13×
Florida1,447,4931.19×
New York1,246,8711.24×
New Jersey744,4831.63×
Pennsylvania620,7081.03×
Georgia570,4351.03×
North Carolina536,5610.99×
Illinois524,9320.88×
Ohio514,7010.93×
Virginia469,2321.07×
Michigan409,5120.87×
Arizona407,9131.11×
Washington377,6941.05×
Tennessee348,6080.97×
Arkansas348,2242.35×
Massachusetts342,9660.97×
Alabama315,9561.26×
Indiana315,2660.96×
Maryland301,7280.98×
Missouri289,5441×
South Carolina274,1271.01×
Colorado238,2310.84×
Louisiana237,8481.03×
Minnesota235,6580.92×
Wisconsin216,3340.8×
Oklahoma209,4131.05×
Kentucky204,9030.91×
Oregon190,1700.92×
Connecticut177,9120.99×
Utah162,8461.01×
Nevada153,0600.88×
Mississippi143,5070.97×
Kansas133,5090.94×
Iowa127,7550.86×
Hawaii103,4951.34×
Nebraska80,7390.9×
Idaho80,7240.9×
West Virginia73,0000.87×
New Mexico71,0860.79×
New Hampshire62,7400.89×
Maine59,0220.92×
Rhode Island55,5190.97×
Delaware42,2340.85×
Washington, District of Columbia40,8300.76×
Montana39,3240.79×
Alaska38,0310.99×
South Dakota35,6210.86×
North Dakota35,0990.95×
Vermont23,4930.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean audience
BrandAffinityCategory
Product design2.78×Business & Career
Nebraska Cornhuskers football4.77×Sports
Urban Outfitters1.84×Shopping
Jesse Plemons3×Movies & TV
Natural rubber1.62×Cars & Mobility
Bank account1.8×Business & Career
JDSU2.21×Business & Career
Jaws3.48×Movies & TV
Nipsey Hussle3.66×Music & Radio
Stamp collecting2.77×Home & Garden
Urban horticulture2.09×Home & Garden
Charlamagne Tha God5.51×Movies & TV
Home staging2.99×Home & Garden
Kendra Scott1.52×Fashion & Accessoires
Glossier2.71×Beauty & Wellness
Meals on Wheels2.93×Food & Beverages
Pro-Ject1.93×Music & Radio
Queens College, City University of New York3.18×Business & Career
UK garage2.36×Music & Radio
Halsey, Oregon3.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean audience
TraitClusterScore
SustainabilityBALANCE1.48
PatriotismCONSERVATISM1.42
ExtroversionTHRILL1.38
TravellingTHRILL1.38
Sports ActivityPOWER1.32
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Ocean
CountryShare
United States26.0%
France5.3%
United Kingdom5.1%

See Ocean audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ocean have in United States?

Ocean has an estimated audience of 17,970,083 people in United States, concentrated in California and Texas.

What is the gender split and age of Ocean fans?

54.1% of Ocean fans are female, 45.9% are male, with an average age of 40.3 years.

Which brands do Ocean fans like most?

Ocean fans show strongest brand affinity for Product design (2.78×), Nebraska Cornhuskers football (4.77×), and Urban Outfitters (1.84×) over the country average.

Where do Ocean fans live in United States?

Ocean fans in United States are most concentrated in California (reach 2,086,009), Texas (reach 1,747,536), and Florida (reach 1,447,493). These three regions account for the largest share of the active audience.

What other brands do Ocean fans also like?

Beyond Ocean itself, the audience over-indexes on Nebraska Cornhuskers football (4.77×), Urban Outfitters (1.84×), Jesse Plemons (3×), and Natural rubber (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.