A data profile of the people who buy, follow and care about Ocean in France — modelled from more than twelve digital signal sources. Ocean has an estimated audience of 3,675,082 people in France.
The average Ocean fan in France is 42.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (249.52× the country average).
Demographically, the Ocean audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ocean fan in France is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Ocean profile in France.
54.9% are female, 45.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.5 |
| Estimated audience size | 3,675,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Ocean audience comes from France.
| Country | Share |
|---|---|
| United States | 25.9% |
| France | 5.3% |
| United Kingdom | 5.1% |
Where the Ocean audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.22× | |
| 02 | Nouvelle-Aquitaine | ~400K | 1.22× | |
| 03 | Occitanie | ~300K | 1.08× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.06× | |
| 05 | Hauts-de-France | ~300K | 1.05× | |
| 06 | Brittany | ~200K | 1.05× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 08 | Grand Est | ~300K | 0.99× | |
| 09 | Pays de la Loire | ~200K | 0.97× | |
| 10 | Normandy | ~200K | 0.97× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.90× | |
| 12 | Centre-Val de Loire | ~100K | 0.83× | |
| 13 | Corsica | ~10K | 0.74× |
The strongest cross-interests of the Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 249.52× | ||
| 02 | Selfridges | Shopping | 198.38× | ||
| 03 | Christmas Gift | Kids & Family | 34.83× | ||
| 04 | Christmas tree | Kids & Family | 23.74× | ||
| 05 | Kitchen garden | Home & Garden | 23.24× | ||
| 06 | Zoom lens | Technology & Electronics | 21.65× | ||
| 07 | Broadcasting of sports events | Movies & TV | 17.61× | ||
| 08 | Hormone | Health | 17.28× | ||
| 09 | Breast Cancer awareness | Health | 16.00× | ||
| 10 | Dentistry | Business & Career | 14.77× | ||
| 11 | Girl power | Politics & Society | 11.45× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 11.40× | ||
| 13 | Burnout (psychology) | Health | 9.82× | ||
| 14 | New Testament | Politics & Society | 8.49× | ||
| 15 | Sustainable products | Politics & Society | 8.07× | ||
| 16 | Psoriasis Awareness | Health | 7.92× | ||
| 17 | Improvisation | Music & Radio | 6.08× | ||
| 18 | Island | Travel & Leisure | 3.69× | ||
| 19 | Real property | Home & Garden | 1.94× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.65× | |
| Sustainability | BALANCE | 1.60× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Indulgence | JOY | 0.91× | |
| Social Media Usage | JOY | 0.91× |
Ocean has an estimated audience of 3,675,082 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.9% of Ocean fans are female, 45.1% are male, with an average age of 42.5 years.
Ocean fans show strongest brand affinity for Love & Sex (249.52×), Kitchen garden (23.24×), and Christmas Gift (34.83×) over the country average.
Ocean fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ocean itself, the audience over-indexes on Kitchen garden (23.24×), Christmas Gift (34.83×), Zoom lens (21.65×), and Broadcasting of sports events (17.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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