A data profile of the people who buy, follow and care about Ocean in United Kingdom — modelled from more than twelve digital signal sources. Ocean has an estimated audience of 3,518,436 people in United Kingdom.
The average Ocean fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Do it yourself (DIY), Hobby, with strongest over-indexing on Wikipedia (2.93× the country average).
Demographically, the Ocean audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ocean fan in United Kingdom is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ocean profile in United Kingdom.
56.7% are female, 43.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.9 |
| Estimated audience size | 3,518,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Ocean audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.9% |
| France | 5.3% |
| United Kingdom | 5.1% |
Where the Ocean audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.45× | |
| 02 | Yorkshire and the Humber | ~400K | 1.35× | |
| 03 | West Midlands | ~200K | 1.32× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | East of England | ~300K | 1.03× | |
| 06 | Wales | ~200K | 1.01× | |
| 07 | South East | ~400K | 0.93× | |
| 08 | South West | ~300K | 0.92× | |
| 09 | East Midlands | ~200K | 0.85× | |
| 10 | Scotland | ~200K | 0.79× | |
| 11 | Northern Ireland | ~80K | 0.78× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National park | Travel & Leisure | 3.01× | ||
| 02 | Pierce Brosnan | Movies & TV | 2.99× | ||
| 03 | Wikipedia | Internet & Social Media | 2.93× | ||
| 04 | Risk management | Business & Career | 2.40× | ||
| 05 | Motorhome | Cars & Mobility | 2.37× | ||
| 06 | Esso | Cars & Mobility | 2.28× | ||
| 07 | Refrigerator | Home & Garden | 2.24× | ||
| 08 | Mobile home | Cars & Mobility | 2.24× | ||
| 09 | Hot tub | Home & Garden | 2.11× | ||
| 10 | Betfair | Games | 2.02× | ||
| 11 | Satire | Literature | 1.95× | ||
| 12 | William Hill (bookmaker) | Games | 1.83× | ||
| 13 | Contemporary art | Arts & Culture | 1.81× | ||
| 14 | Hobby | Home & Garden | 1.74× | ||
| 15 | Etsy | Fashion & Accessoires | 1.72× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.66× | ||
| 17 | Distilled beverage | Food & Beverages | 1.64× | ||
| 18 | Local food | Food & Beverages | 1.64× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | TripAdvisor | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.55× | |
| Risk Appetite | THRILL | 1.50× | |
| Patriotism | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Indulgence | JOY | 0.95× | |
| Social Media Usage | JOY | 0.95× |
Ocean has an estimated audience of 3,518,436 people in United Kingdom, concentrated in England and South East.
56.7% of Ocean fans are female, 43.3% are male, with an average age of 42.9 years.
Ocean fans show strongest brand affinity for Wikipedia (2.93×), Do it yourself (DIY) (1.66×), and Hobby (1.74×) over the country average.
Ocean fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ocean itself, the audience over-indexes on Do it yourself (DIY) (1.66×), Hobby (1.74×), Refrigerator (2.24×), and William Hill (bookmaker) (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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