Rascasse Audience Intelligence

Ocean Audience in Germany

A data profile of the people who buy, follow and care about Ocean in Germany — modelled from more than twelve digital signal sources. Ocean has an estimated audience of 2,197,616 people in Germany.

#1776among Topic in Germany#245in Travel & Leisure

The average Ocean fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Road trip, Freediving, Robert Redford, with strongest over-indexing on Road trip (4.91× the country average).

Demographically, the Ocean audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ocean fan in Germany is more female, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Road trip.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ocean profile in Germany.

Audience size
2.2M
in Germany
Gender
55.1%♀
44.9% male
Age
38.2
average years
Country rank
#3035
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ocean fans

55.1% are female, 44.9% are male, average age 38.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Ocean audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age38.2
Estimated audience size2,197,616
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Ocean audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3919%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Ocean audience comes from Germany.

Worldwide audience distribution share by country for Ocean
CountryShare
United States25.9%
France5.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ocean audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ocean fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.23×
02Bremen~20K1.20×
03Nordrhein-Westfalen~600K1.16×
04Hamburg~50K1.08×
05Baden-Württemberg~300K1.07×
06Berlin~100K1.05×
07Mecklenburg-Vorpommern~40K1.02×
08Bayern~400K0.99×
09Rheinland-Pfalz~100K0.99×
10Schleswig-Holstein~80K0.99×
11Sachsen~100K0.97×
12Niedersachsen~200K0.96×
13Brandenburg~70K0.96×
14Thüringen~50K0.95×
15Sachsen-Anhalt~50K0.87×
16Saarland~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Ocean, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ocean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ocean audience
#·InterestCategoryAffinity×
01FreedivingSports6.84×
02Road tripTravel & Leisure4.91×
03Truck camperCars & Mobility4.90×
04DivingSports4.53×
05Travel BloggerTravel & Leisure4.52×
06PhilanthropyArts & Culture4.24×
07IslandTravel & Leisure4.03×
08Red wineFood & Beverages3.86×
09Robert RedfordMovies & TV3.55×
10Hiking bootFashion & Accessoires3.37×
11Crime fictionLiterature3.20×
12Residential areaHome & Garden3.12×
13Property finderHome & Garden2.98×
14Ski resortTravel & Leisure2.69×
15Roland KaiserMusic & Radio2.46×
16LivemusicMusic & Radio2.27×
17BatmanMovies & TV2.11×
18RyanairTravel & Leisure2.04×
19Android (operating system)Technology & Electronics2.03×
20Do it yourself (DIY)Home & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ocean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ocean audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.99×
Pet OwnershipJOY1.86×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ocean audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Career OrientationPOWER0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ocean have in Germany?

Ocean has an estimated audience of 2,197,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ocean fans?

55.1% of Ocean fans are female, 44.9% are male, with an average age of 38.2 years.

03

Which brands do Ocean fans like most?

Ocean fans show strongest brand affinity for Road trip (4.91×), Freediving (6.84×), and Robert Redford (3.55×) over the country average.

04

Where do Ocean fans live in Germany?

Ocean fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ocean fans also like?

Beyond Ocean itself, the audience over-indexes on Freediving (6.84×), Robert Redford (3.55×), Android (operating system) (2.03×), and Ryanair (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Ocean audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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