Ocean Audience in Germany
Ocean has an estimated audience of 2,197,616 people in Germany. 55.1% are female, 44.9% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Livemusic, Tagesschau, Freediving.
The average Ocean fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Livemusic, with strongest over-indexing on Satire (8.3× the country average). Demographically, the Ocean audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Ocean fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.2 |
| Estimated audience size | 2,197,616 |
Audience persona
The typical Ocean fan in Germany is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 588,352 | 1.22× |
| Bayern | 380,802 | 1.08× |
| Baden-Württemberg | 354,267 | 1.18× |
| Hessen | 235,643 | 1.41× |
| Niedersachsen | 196,919 | 0.92× |
| Berlin | 112,801 | 1.15× |
| Rheinland-Pfalz | 110,225 | 1× |
| Sachsen | 98,645 | 0.92× |
| Schleswig-Holstein | 77,665 | 0.98× |
| Hamburg | 57,623 | 1.16× |
| Brandenburg | 57,592 | 0.84× |
| Thüringen | 38,686 | 0.69× |
| Sachsen-Anhalt | 38,425 | 0.67× |
| Mecklenburg-Vorpommern | 32,582 | 0.78× |
| Bremen | 24,346 | 1.3× |
| Saarland | 18,779 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.3× | Literature |
| German television comedy | 7.78× | Movies & TV |
| Livemusic | 3.16× | Music & Radio |
| Tagesschau | 1.88× | Movies & TV |
| Freediving | 7.59× | Sports |
| Do it yourself (DIY) | 2.07× | Home & Garden |
| Sports betting | 5.9× | Games |
| Ryanair | 2.22× | Travel & Leisure |
| Country rap | 4.92× | Music & Radio |
| Allgäu | 4.86× | Travel & Leisure |
| Headphones | 4.29× | Technology & Electronics |
| Alpine skiing | 2.47× | Sports |
| Art exhibition | 2.91× | Arts & Culture |
| Fressnapf | 2.61× | Shopping |
| Pet food | 2.1× | Pets & Animals |
| Gala | 1.63× | News |
| Travel Blogger | 4.67× | Travel & Leisure |
| Ski resort | 2.67× | Travel & Leisure |
| Local food | 2.2× | Food & Beverages |
| Roland Kaiser | 2.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Travelling | THRILL | 1.61 |
| Sports Activity | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| France | 5.3% |
| United Kingdom | 5.1% |
See Ocean audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ocean have in Germany?
Ocean has an estimated audience of 2,197,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ocean fans?
55.1% of Ocean fans are female, 44.9% are male, with an average age of 38.2 years.
Which brands do Ocean fans like most?
Ocean fans show strongest brand affinity for Satire (8.3×), German television comedy (7.78×), and Livemusic (3.16×) over the country average.
Where do Ocean fans live in Germany?
Ocean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 588,352), Bayern (reach 380,802), and Baden-Württemberg (reach 354,267). These three regions account for the largest share of the active audience.
What other brands do Ocean fans also like?
Beyond Ocean itself, the audience over-indexes on German television comedy (7.78×), Livemusic (3.16×), Tagesschau (1.88×), and Freediving (7.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.