Ocean Audience in Germany
Ocean has an estimated audience of 2,197,616 people in Germany. 55.1% are female, 44.9% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Artistic inspiration, Product design, Natural rubber.
The average Ocean fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Artistic inspiration, with strongest over-indexing on Progressive rock (2.92× the country average). Demographically, the Ocean audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Ocean fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.2 |
| Estimated audience size | 2,197,616 |
Audience persona
The typical Ocean fan in Germany is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 588,352 | 1.22× |
| Bayern | 380,802 | 1.08× |
| Baden-Württemberg | 354,267 | 1.18× |
| Hessen | 235,643 | 1.41× |
| Niedersachsen | 196,919 | 0.92× |
| Berlin | 112,801 | 1.15× |
| Rheinland-Pfalz | 110,225 | 1× |
| Sachsen | 98,645 | 0.92× |
| Schleswig-Holstein | 77,665 | 0.98× |
| Hamburg | 57,623 | 1.16× |
| Brandenburg | 57,592 | 0.84× |
| Thüringen | 38,686 | 0.69× |
| Sachsen-Anhalt | 38,425 | 0.67× |
| Mecklenburg-Vorpommern | 32,582 | 0.78× |
| Bremen | 24,346 | 1.3× |
| Saarland | 18,779 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.92× | Music & Radio |
| Gil Ofarim | 2.05× | Music & Radio |
| Artistic inspiration | 1.58× | Arts & Culture |
| Product design | 1.79× | Business & Career |
| Natural rubber | 2.22× | Cars & Mobility |
| Esra Erol | 4.94× | Movies & TV |
| Urban horticulture | 1.53× | Home & Garden |
| Keeper (password manager) | 3.4× | Technology & Electronics |
| Nurse education | 1.89× | Kids & Family |
| Keswick, Cumbria | 15.4× | Travel & Leisure |
| Hypertext | 1.63× | Technology & Electronics |
| Hatten | 2.93× | Travel & Leisure |
| Janitor | 3.25× | Home & Garden |
| Graham Greene (actor) | 2.06× | |
| San Gil | 2.06× | Travel & Leisure |
| Scratching post | 2.62× | Pets & Animals |
| Glashütte | 1.94× | Travel & Leisure |
| Therme Erding | 2.11× | Travel & Leisure |
| Steampunk | 1.69× | Fashion & Accessoires |
| Mülheim | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Travelling | THRILL | 1.61 |
| Sports Activity | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| France | 5.3% |
| United Kingdom | 5.1% |
See Ocean audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ocean have in Germany?
Ocean has an estimated audience of 2,197,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ocean fans?
55.1% of Ocean fans are female, 44.9% are male, with an average age of 38.2 years.
Which brands do Ocean fans like most?
Ocean fans show strongest brand affinity for Progressive rock (2.92×), Gil Ofarim (2.05×), and Artistic inspiration (1.58×) over the country average.
Where do Ocean fans live in Germany?
Ocean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 588,352), Bayern (reach 380,802), and Baden-Württemberg (reach 354,267). These three regions account for the largest share of the active audience.
What other brands do Ocean fans also like?
Beyond Ocean itself, the audience over-indexes on Gil Ofarim (2.05×), Artistic inspiration (1.58×), Product design (1.79×), and Natural rubber (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.