Rascasse Audience Intelligence

Malé Audience in United States

A data profile of the people who buy, follow and care about Malé in United States — modelled from more than twelve digital signal sources. Malé has an estimated audience of 258,361 people in United States.

#663among City in United States#6389among POI in United States#4390in Travel & Leisure

The average Malé fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maldives, All-inclusive resort, Parasailing, with strongest over-indexing on Maldives (27.69× the country average).

Demographically, the Malé audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malé fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Maldives.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malé profile in United States.

Audience size
258K
in United States
Gender
53.7%♀
46.3% male
Age
36.4
average years
Country rank
#52009
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malé fans

53.7% are female, 46.3% are male, average age 36.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Malé audience in United States
MetricValue
Female53.7%
Male46.3%
Average age36.4
Estimated audience size258,361
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Malé audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3922%
40-4916%
50+15%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Malé audience comes from United States.

Worldwide audience distribution share by country for Malé
CountryShare
Brazil10.6%
United States9.7%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malé audience in United States is strongest.

Fig. 05

Top regions by affinity

Malé fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~4K1.28×
02Texas~30K1.24×
03Washington, District of Columbia<1K1.20×
04California~30K1.19×
05Hawaii~1K1.18×
06Washington~6K1.16×
07New York~20K1.13×
08Minnesota~4K1.12×
09Georgia~9K1.11×
10Oklahoma~3K1.11×
11New Jersey~7K1.10×
12Virginia~7K1.07×
13Arkansas~2K1.07×
14Indiana~5K1.06×
15Utah~2K1.05×
16North Carolina~8K1.04×
17Massachusetts~5K1.04×
18Oregon~3K1.04×
19Nevada~3K1.04×
20Illinois~9K1.03×
21Alabama~4K1.03×
22Louisiana~3K1.03×
23New Mexico~1K1.02×
24Alaska<1K1.01×
25Vermont<1K1.01×
26Maryland~4K1.00×
27South Carolina~4K1.00×
28Kansas~2K1.00×
29Mississippi~2K0.99×
30West Virginia~1K0.99×
31Florida~20K0.98×
32Arizona~5K0.98×
33Connecticut~3K0.97×
34Ohio~8K0.96×
35Pennsylvania~8K0.95×
36Nebraska~1K0.95×
37Tennessee~5K0.94×
38Delaware<1K0.94×
39South Dakota<1K0.94×
40North Dakota<1K0.94×
41Montana<1K0.93×
42Missouri~4K0.92×
43Iowa~2K0.92×
44New Hampshire<1K0.92×
45Michigan~6K0.91×
46Maine<1K0.91×
47Idaho~1K0.90×
48Rhode Island<1K0.90×
49Colorado~4K0.89×
50Wisconsin~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Malé, United States
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malé audience
#·InterestCategoryAffinity×
01ParasailingSports47.82×
02Vacation ExpressTravel & Leisure29.19×
03MaldivesTravel & Leisure27.69×
04All-inclusive resortTravel & Leisure16.89×
05SnorkelingSports12.63×
06Radio-controlled carKids & Family12.32×
07Jet skiSports9.85×
08Marriott Hotels & ResortsTravel & Leisure6.17×
09PubFood & Beverages5.95×
10Enterprise Rent-A-CarCars & Mobility5.88×
11ThailandTravel & Leisure5.30×
12Google NewsNews4.47×
13American ExpressBusiness & Career3.92×
14CocktailFood & Beverages3.47×
15NordstromShopping2.60×
16WineFood & Beverages2.26×
17FurnitureHome & Garden1.94×
18Alcoholic beveragesFood & Beverages1.90×
19Home improvementHome & Garden1.81×
20CookingFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malé audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.40×
IndulgenceJOY2.27×
TravellingTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malé audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.81×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malé have in United States?

Malé has an estimated audience of 258,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malé fans?

53.7% of Malé fans are female, 46.3% are male, with an average age of 36.4 years.

03

Which brands do Malé fans like most?

Malé fans show strongest brand affinity for Maldives (27.69×), All-inclusive resort (16.89×), and Parasailing (47.82×) over the country average.

04

Where do Malé fans live in United States?

Malé fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Malé fans also like?

Beyond Malé itself, the audience over-indexes on All-inclusive resort (16.89×), Parasailing (47.82×), Snorkeling (12.63×), and Enterprise Rent-A-Car (5.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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