Malé Audience in United States

Malé has an estimated audience of 258,361 people in United States. 53.7% are female, 46.3% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Maldives, Microblogging, All-inclusive resort.

The average Malé fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Maldives, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Malé audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Malé fans

Demographic split for Malé audience in United States
MetricValue
Female53.7%
Male46.3%
Average age36.4
Estimated audience size258,361

Audience persona

The typical Malé fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Malé in United States
RegionReachAffinity
California38,7841.37×
New York23,3981.62×
Texas21,2680.96×
Florida19,7681.13×
Georgia10,1051.27×
Illinois10,0011.16×
New Jersey9,9031.51×
Washington9,1091.76×
Massachusetts8,6331.7×
Virginia8,4941.35×
North Carolina8,4581.09×
Pennsylvania7,8760.91×
Michigan6,8611.02×
Minnesota6,0411.63×
Maryland6,0201.36×
Ohio5,5520.7×
Arizona4,9900.95×
Colorado4,4601.1×
Oregon3,9761.34×
Tennessee3,6690.71×
Indiana3,6180.77×
Missouri3,6040.87×
Nevada3,2221.29×
Connecticut2,9741.15×
Utah2,7231.18×
Wisconsin2,4960.64×
Alabama2,3930.66×
South Carolina2,3690.61×
Kentucky2,2400.69×
Louisiana2,1690.65×
Washington, District of Columbia1,8232.35×
Oklahoma1,5310.53×
Hawaii1,4471.3×
New Hampshire1,3831.36×
Kansas1,2400.61×
Iowa1,0460.49×
Arkansas1,0030.47×
Mississippi9030.42×
Maine8600.93×
New Mexico8080.62×
Idaho7920.61×
West Virginia7830.65×
Nebraska7820.6×
Rhode Island7420.9×
Delaware6910.97×
Montana6160.86×
Alaska5951.08×
South Dakota3840.64×
Vermont3790.84×
North Dakota3740.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malé audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Maldives23.16×Travel & Leisure
Microblogging12.67×Technology & Electronics
All-inclusive resort16.12×Travel & Leisure
Singer-songwriter5.51×Music & Radio
Snorkeling12.69×Sports
Income tax13.19×Business & Career
Jet ski9.33×Sports
Lunch3.5×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Breakfast3.29×Food & Beverages
Thailand5.79×Travel & Leisure
Radio-controlled car8×Kids & Family
Parasailing21.9×Sports
Bachelor's degree3.68×Business & Career
Dinner2.49×Food & Beverages
Fly fishing3.63×Sports
Enterprise Rent-A-Car3.06×Cars & Mobility
Longchamp9.44×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malé audience
TraitClusterScore
PatriotismCONSERVATISM4.16
TravellingTHRILL2.18
Design AffinityPREMIUM1.7
IndulgenceJOY1.65
Luxury OrientationPREMIUM1.64
Healthy LifestyleBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Malé
CountryShare
Brazil10.1%
United States9.3%
India7.2%

See Malé audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Malé have in United States?

Malé has an estimated audience of 258,361 people in United States, concentrated in California and New York.

What is the gender split and age of Malé fans?

53.7% of Malé fans are female, 46.3% are male, with an average age of 36.4 years.

Which brands do Malé fans like most?

Malé fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Maldives (23.16×) over the country average.

Where do Malé fans live in United States?

Malé fans in United States are most concentrated in California (reach 38,784), New York (reach 23,398), and Texas (reach 21,268). These three regions account for the largest share of the active audience.

What other brands do Malé fans also like?

Beyond Malé itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Maldives (23.16×), Microblogging (12.67×), and All-inclusive resort (16.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.