Parasailing Audience in United States

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Parasailing has an estimated audience of 665,050 people in United States. 50.7% are female, 49.3% are male, average age 39.6. Top regions: Florida, California, Texas. Top brand affinities: Vanuatu, Benicio del Toro, Americas, Ocean Kayak, Royal Caribbean Cruises Ltd..

The average Parasailing fan in United States is 39.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Vanuatu, Benicio del Toro, Americas, with strongest over-indexing on Vanuatu (72.23× the country average). Demographically, the Parasailing audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Parasailing fans

Demographic split for Parasailing audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.6
Estimated audience size665,050

Audience persona

The typical Parasailing fan in United States is balanced, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Vanuatu.

Top regions in United States

Top regions ranked by reach for Parasailing in United States
RegionReachAffinity
Florida93,8972.09×
California85,0921.16×
Texas55,4690.97×
New York34,4720.93×
North Carolina21,4001.07×
Hawaii21,1047.38×
Georgia20,9461.02×
New Jersey18,8791.12×
Illinois17,9770.81×
Pennsylvania17,6180.79×
Virginia17,2771.07×
Michigan16,7380.96×
Ohio16,6450.81×
South Carolina14,9951.5×
Alabama12,4201.34×
Maryland12,0181.05×
Massachusetts11,8180.9×
Washington11,3920.85×
Tennessee10,5580.79×
Indiana9,1940.76×
Missouri9,0390.84×
Arizona8,9450.66×
Louisiana8,9331.04×
Kentucky7,4130.89×
Minnesota7,1840.75×
Colorado7,1610.68×
Wisconsin7,0100.7×
Oklahoma6,1490.83×
Oregon5,8190.76×
Mississippi5,6921.04×
Connecticut5,3640.8×
Utah4,9590.83×
Nevada4,9060.76×
Arkansas4,8870.89×
Iowa4,1150.75×
Kansas3,9580.76×
Idaho2,3970.72×
Nebraska2,3230.7×
New Hampshire2,0630.79×
West Virginia2,0110.65×
Delaware1,8871.03×
Rhode Island1,8460.87×
New Mexico1,8250.55×
Washington, District of Columbia1,7720.89×
Maine1,7250.72×
Montana1,0920.59×
Alaska9970.7×
North Dakota9510.7×
South Dakota8630.56×
Vermont7050.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parasailing audience
BrandAffinityCategory
Vanuatu72.23×Travel & Leisure
Benicio del Toro14.9×Movies & TV
Americas3.93×Travel & Leisure
Ocean Kayak79.68×Sports
Royal Caribbean Cruises Ltd.6.93×Travel & Leisure
Daesung55.2×Music & Radio
Skill3.18×Business & Career
Web 2.05.9×Technology & Electronics
Malé47.82×Travel & Leisure
Jaime Camil33.76×Movies & TV
Latin America4.28×Travel & Leisure
Human behavior4.37×Kids & Family
Carnival4.6×Travel & Leisure
New media4.72×Internet & Social Media
Atlantic Ocean3.35×Travel & Leisure
Funny Videos5.2×Internet & Social Media
Northern Cyprus63.86×Travel & Leisure
Luxury Travel8.2×Travel & Leisure
Invention4.09×Business & Career
Middle ages3.88×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parasailing audience
TraitClusterScore
Risk AppetiteTHRILL3.27
TravellingTHRILL1.76
Luxury OrientationPREMIUM1.62
Family OrientationCONSERVATISM1.59
SustainabilityBALANCE1.43
IndulgenceJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Parasailing
CountryShare
United States31.9%
United Kingdom3.3%
China3.2%

See Parasailing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Parasailing have in United States?

Parasailing has an estimated audience of 665,050 people in United States, concentrated in Florida and California.

What is the gender split and age of Parasailing fans?

50.7% of Parasailing fans are female, 49.3% are male, with an average age of 39.6 years.

Which brands do Parasailing fans like most?

Parasailing fans show strongest brand affinity for Vanuatu (72.23×), Benicio del Toro (14.9×), and Americas (3.93×) over the country average.

Where do Parasailing fans live in United States?

Parasailing fans in United States are most concentrated in Florida (reach 93,897), California (reach 85,092), and Texas (reach 55,469). These three regions account for the largest share of the active audience.

What other brands do Parasailing fans also like?

Beyond Parasailing itself, the audience over-indexes on Benicio del Toro (14.9×), Americas (3.93×), Ocean Kayak (79.68×), and Royal Caribbean Cruises Ltd. (6.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parasailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.