Rascasse Audience Intelligence

Carnival Audience in United States

A data profile of the people who buy, follow and care about Carnival in United States — modelled from more than twelve digital signal sources. Carnival has an estimated audience of 22,121,090 people in United States.

#990among Topic in United States#124in Travel & Leisure

The average Carnival fan in United States is 40.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Google Maps, Michelle Rodriguez, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (5.26× the country average).

Demographically, the Carnival audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnival fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnival profile in United States.

Audience size
22.1M
in United States
Gender
59.2%♀
40.8% male
Age
40.9
average years
Country rank
#1445
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnival fans

59.2% are female, 40.8% are male, average age 40.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Carnival audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.9
Estimated audience size22,121,090
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Carnival audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Carnival audience comes from United States.

Worldwide audience distribution share by country for Carnival
CountryShare
United States27.7%
Brazil6.7%
Taiwan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnival audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnival fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~800K2.65×
02South Carolina~700K2.16×
03Mississippi~400K2.04×
04Alabama~600K1.96×
05Florida~3M1.94×
06Georgia~1.5M1.86×
07Arkansas~300K1.82×
08North Carolina~1M1.66×
09Tennessee~700K1.64×
10Oklahoma~400K1.64×
11Texas~3M1.48×
12Virginia~800K1.45×
13Maryland~500K1.30×
14Kentucky~400K1.30×
15West Virginia~100K1.24×
16Delaware~70K1.16×
17Missouri~400K1.11×
18Utah~200K1.05×
19Kansas~200K1.00×
20Ohio~700K0.99×
21Indiana~400K0.98×
22Nevada~200K0.95×
23Michigan~500K0.93×
24Alaska~40K0.79×
25Pennsylvania~600K0.78×
26Arizona~300K0.76×
27Connecticut~200K0.76×
28Washington, District of Columbia~50K0.75×
29New York~900K0.74×
30California~2M0.73×
31Rhode Island~50K0.73×
32Iowa~100K0.70×
33Illinois~500K0.66×
34New Jersey~400K0.65×
35Idaho~70K0.64×
36New Mexico~70K0.63×
37South Dakota~30K0.62×
38Nebraska~70K0.59×
39Maine~50K0.59×
40Wisconsin~200K0.56×
41New Hampshire~50K0.54×
42Massachusetts~200K0.52×
43Minnesota~200K0.51×
44Vermont~20K0.51×
45Colorado~200K0.50×
46North Dakota~20K0.50×
47Washington~200K0.43×
48Oregon~100K0.43×
49Hawaii~40K0.39×
50Montana~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Carnival, United States
0.39×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnival audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV7.86×
02Jordan BelfortBusiness & Career7.86×
03RonaldinhoSports7.86×
04Google MapsInternet & Social Media5.26×
05Shoe CarnivalFashion & Accessoires3.45×
06EventbriteTravel & Leisure2.82×
07Gaming computerTechnology & Electronics2.52×
08Enterprise Rent-A-CarCars & Mobility2.49×
09TicketmasterTravel & Leisure2.09×
10OtakuLiterature2.07×
11Five BelowShopping2.04×
12Google NewsNews1.98×
13WhatsAppInternet & Social Media1.79×
14High schoolBusiness & Career1.78×
15Real propertyHome & Garden1.74×
16Spanish languagePolitics & Society1.63×
17Panda ExpressFood & Beverages1.56×
18ThanksgivingKids & Family1.55×
19Electric guitarMusic & Radio1.51×
20J. C. PenneyShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnival audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
SpiritualityBALANCE1.18×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnival audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Sports ActivityPOWER0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carnival have in United States?

Carnival has an estimated audience of 22,121,090 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Carnival fans?

59.2% of Carnival fans are female, 40.8% are male, with an average age of 40.9 years.

03

Which brands do Carnival fans like most?

Carnival fans show strongest brand affinity for Google Maps (5.26×), Michelle Rodriguez (7.86×), and Enterprise Rent-A-Car (2.49×) over the country average.

04

Where do Carnival fans live in United States?

Carnival fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~3M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Carnival fans also like?

Beyond Carnival itself, the audience over-indexes on Michelle Rodriguez (7.86×), Enterprise Rent-A-Car (2.49×), Jordan Belfort (7.86×), and Ticketmaster (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Carnival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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