Carnival Audience in United States

Carnival has an estimated audience of 22,121,090 people in United States. 59.2% are female, 40.8% are male, average age 40.9. Top regions: Florida, Texas, California. Top brand affinities: Google Maps, Enterprise Rent-A-Car, Dollar General, Five Below, Livemusic.

The average Carnival fan in United States is 40.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Google Maps, Enterprise Rent-A-Car, Dollar General, with strongest over-indexing on Google Maps (4.45× the country average). Demographically, the Carnival audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Carnival fans

Demographic split for Carnival audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.9
Estimated audience size22,121,090

Audience persona

The typical Carnival fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Carnival in United States
RegionReachAffinity
Florida3,052,7992.04×
Texas2,877,4411.51×
California1,855,3610.76×
Georgia1,299,9381.91×
North Carolina1,157,1881.74×
New York975,0240.79×
Virginia820,3171.52×
Tennessee743,4901.68×
South Carolina733,5342.2×
Louisiana719,8182.52×
Ohio699,0671.03×
Alabama600,1461.94×
Pennsylvania583,8650.78×
Michigan563,7870.97×
Illinois520,3850.71×
Maryland507,1281.33×
Indiana412,1371.02×
Missouri399,1411.12×
New Jersey389,5850.69×
Oklahoma383,9001.56×
Kentucky359,9651.3×
Arizona354,9270.79×
Mississippi349,0111.91×
Arkansas321,1291.76×
Massachusetts238,6020.55×
Utah212,8761.07×
Nevada204,9880.96×
Washington200,9320.45×
Wisconsin186,3470.56×
Colorado181,2350.52×
Connecticut175,7450.79×
Kansas173,9351×
Minnesota169,9990.54×
Iowa123,1670.68×
West Virginia120,6521.17×
Oregon108,5000.43×
Delaware68,0031.11×
Idaho67,2300.61×
New Mexico66,8990.6×
Nebraska65,3820.59×
Washington, District of Columbia51,2180.77×
Rhode Island48,1000.68×
New Hampshire46,6330.54×
Maine44,3890.56×
Hawaii36,4000.38×
Alaska33,4250.71×
South Dakota26,7720.52×
Montana20,6780.34×
North Dakota19,1850.42×
Vermont16,5680.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnival audience
BrandAffinityCategory
Google Maps4.45×Internet & Social Media
Enterprise Rent-A-Car6.04×Cars & Mobility
Dollar General1.96×Shopping
Five Below2.65×Shopping
Livemusic2.52×Music & Radio
Texas Roadhouse1.87×Food & Beverages
Planet Fitness1.8×Sports
Indeed.com1.82×Business & Career
Dollar Tree1.77×Shopping
Capital One1.71×Business & Career
J. C. Penney2.08×Shopping
Alamo Rent a Car7.86×Cars & Mobility
WhatsApp2.28×Internet & Social Media
Shoe Carnival4.66×Fashion & Accessoires
Dentistry2.15×Business & Career
Jumanji6.99×Movies & TV
Diaper bag2.4×Kids & Family
Panda Express1.72×Food & Beverages
Wingstop1.63×Food & Beverages
Kroger1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnival audience
TraitClusterScore
Community OrientationOPEN1.12
LGBTQ+ IdentityOPEN1.1
TravellingTHRILL1.07
Social Media UsageJOY1.04
Risk AppetiteTHRILL1.04
Quality AwarenessPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Carnival
CountryShare
United States27.7%
Brazil6.7%
Taiwan5.1%

See Carnival audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Carnival have in United States?

Carnival has an estimated audience of 22,121,090 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Carnival fans?

59.2% of Carnival fans are female, 40.8% are male, with an average age of 40.9 years.

Which brands do Carnival fans like most?

Carnival fans show strongest brand affinity for Google Maps (4.45×), Enterprise Rent-A-Car (6.04×), and Dollar General (1.96×) over the country average.

Where do Carnival fans live in United States?

Carnival fans in United States are most concentrated in Florida (reach 3,052,799), Texas (reach 2,877,441), and California (reach 1,855,361). These three regions account for the largest share of the active audience.

What other brands do Carnival fans also like?

Beyond Carnival itself, the audience over-indexes on Enterprise Rent-A-Car (6.04×), Dollar General (1.96×), Five Below (2.65×), and Livemusic (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.