Carnival Audience in Germany
Carnival has an estimated audience of 1,624,170 people in Germany. 59.3% are female, 40.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Alaska, Goes, Golden Gate, Sailor, Jura Mountains.
The average Carnival fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Alaska, Goes, Golden Gate, with strongest over-indexing on Alaska (6.69× the country average). Demographically, the Carnival audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Carnival fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 36.5 |
| Estimated audience size | 1,624,170 |
Audience persona
The typical Carnival fan in Germany is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 453,444 | 1.28× |
| Niedersachsen | 221,345 | 1.4× |
| Bayern | 204,046 | 0.78× |
| Baden-Württemberg | 189,634 | 0.86× |
| Hessen | 129,698 | 1.05× |
| Schleswig-Holstein | 114,156 | 1.96× |
| Rheinland-Pfalz | 81,296 | 1× |
| Berlin | 65,421 | 0.9× |
| Sachsen | 50,541 | 0.63× |
| Hamburg | 43,213 | 1.18× |
| Brandenburg | 39,379 | 0.78× |
| Mecklenburg-Vorpommern | 38,719 | 1.25× |
| Sachsen-Anhalt | 29,862 | 0.71× |
| Thüringen | 29,052 | 0.7× |
| Saarland | 15,934 | 0.8× |
| Bremen | 10,079 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 6.69× | Travel & Leisure |
| Goes | 1.67× | Travel & Leisure |
| Golden Gate | 8.39× | Games |
| Sailor | 6.64× | Travel & Leisure |
| Jura Mountains | 7.73× | Travel & Leisure |
| Tuscany | 4.94× | Travel & Leisure |
| Israel | 2.03× | Travel & Leisure |
| Nebraska | 8.15× | Travel & Leisure |
| Time (magazine) | 1.61× | News |
| Snow White (Fables) | 1.61× | Literature |
| Rajasthan | 7.41× | Travel & Leisure |
| Knokke-Heist | 4.43× | Travel & Leisure |
| Home Delivery | 1.84× | Food & Beverages |
| Esra Erol | 3.62× | Movies & TV |
| Hobby Lobby | 4.02× | Home & Garden |
| The Human Centipede 2 (Full Sequence) | 4.25× | Movies & TV |
| The Hollies (Official) | 3.54× | Music & Radio |
| myDealZ | 1.54× | Shopping |
| Custom home | 11.91× | Home & Garden |
| Hakone, Kanagawa | 3.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.21 |
| Indulgence | JOY | 1.2 |
| Travelling | THRILL | 1.2 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 6.7% |
| Taiwan | 5.1% |
See Carnival audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carnival have in Germany?
Carnival has an estimated audience of 1,624,170 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Carnival fans?
59.3% of Carnival fans are female, 40.7% are male, with an average age of 36.5 years.
Which brands do Carnival fans like most?
Carnival fans show strongest brand affinity for Alaska (6.69×), Goes (1.67×), and Golden Gate (8.39×) over the country average.
Where do Carnival fans live in Germany?
Carnival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 453,444), Niedersachsen (reach 221,345), and Bayern (reach 204,046). These three regions account for the largest share of the active audience.
What other brands do Carnival fans also like?
Beyond Carnival itself, the audience over-indexes on Goes (1.67×), Golden Gate (8.39×), Sailor (6.64×), and Jura Mountains (7.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.