A data profile of the people who buy, follow and care about Carnival in Brazil — modelled from more than twelve digital signal sources. Carnival has an estimated audience of 5,382,680 people in Brazil.
Carnival has an estimated audience of 5,382,680 people in Brazil. 64.0% are female, 36.0% are male, average age 34.7. Top brand affinities: Stranger Things, Breaking Bad, Scarface (1983 film), Peaky Blinders (TV series), Al Pacino.
Top brand affinities include Stranger Things, Breaking Bad, Scarface (1983 film), with strongest over-indexing on Stranger Things (2.93× the country average).
Demographically, the Carnival audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Carnival fan in Brazil is more female, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Carnival profile in Brazil.
64.0% are female, 36.0% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 34.7 |
| Estimated audience size | 5,382,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Carnival audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 6.7% |
| Taiwan | 5.1% |
The strongest cross-interests of the Carnival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking Bad | Movies & TV | 4.68× | ||
| 02 | Scarface (1983 film) | Movies & TV | 4.68× | ||
| 03 | Peaky Blinders (TV series) | Movies & TV | 4.68× | ||
| 04 | Al Pacino | Movies & TV | 4.68× | ||
| 05 | Borussia Dortmund | Sports | 4.68× | ||
| 06 | Robert De Niro | Movies & TV | 4.68× | ||
| 07 | Toy Story (franchise) | Movies & TV | 4.68× | ||
| 08 | Germany | Travel & Leisure | 4.68× | ||
| 09 | The Sopranos | Movies & TV | 4.68× | ||
| 10 | American Horror Story | Movies & TV | 4.68× | ||
| 11 | Alexander Skarsgård | Movies & TV | 4.68× | ||
| 12 | James Marsden | Movies & TV | 4.68× | ||
| 13 | Rick and Morty | Movies & TV | 4.10× | ||
| 14 | Stranger Things | Movies & TV | 2.93× | ||
| 15 | Michael Jackson | Music & Radio | 1.88× | ||
| 16 | Jazz music | Music & Radio | 1.59× | ||
| 17 | Soul music | Music & Radio | 1.59× | ||
| 18 | Spotify | Internet & Social Media | 1.58× | ||
| 19 | Real property | Home & Garden | 1.56× | ||
| 20 | Medicine | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Price Sensitivity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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