A data profile of the people who buy, follow and care about Carnival in United Kingdom — modelled from more than twelve digital signal sources. Carnival has an estimated audience of 3,879,501 people in United Kingdom.
The average Carnival fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Elizabeth Banks, Wikipedia, Catholic Church, with strongest over-indexing on Elizabeth Banks (8.05× the country average).
Demographically, the Carnival audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Carnival fan in United Kingdom is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Elizabeth Banks.
The key figures that characterise the Carnival profile in United Kingdom.
59.8% are female, 40.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.1 |
| Estimated audience size | 3,879,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Carnival audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 6.7% |
| Taiwan | 5.1% |
Where the Carnival audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.36× | |
| 02 | Yorkshire and the Humber | ~400K | 1.30× | |
| 03 | England | ~3M | 1.25× | |
| 04 | South West | ~400K | 1.15× | |
| 05 | South East | ~600K | 1.11× | |
| 06 | Wales | ~200K | 1.03× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | East of England | ~300K | 0.90× | |
| 09 | Scotland | ~300K | 0.89× | |
| 10 | Northern Ireland | ~100K | 0.86× | |
| 11 | East Midlands | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Carnival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Banks | Movies & TV | 8.05× | ||
| 02 | Luka Modrić | Sports | 7.33× | ||
| 03 | Ronaldinho | Sports | 4.93× | ||
| 04 | James Marsden | Movies & TV | 4.67× | ||
| 05 | Joseph Fiennes | Movies & TV | 4.66× | ||
| 06 | International education | Business & Career | 4.15× | ||
| 07 | Catholic Church | Politics & Society | 3.99× | ||
| 08 | Google Images | Internet & Social Media | 3.71× | ||
| 09 | Euro Car Parts | Cars & Mobility | 2.30× | ||
| 10 | Master's degree | Business & Career | 2.22× | ||
| 11 | Wikipedia | Internet & Social Media | 2.08× | ||
| 12 | Digital photography | Business & Career | 1.95× | ||
| 13 | Activism | Politics & Society | 1.89× | ||
| 14 | Risk management | Business & Career | 1.87× | ||
| 15 | Real property | Home & Garden | 1.85× | ||
| 16 | Mumsnet | Kids & Family | 1.75× | ||
| 17 | Las Vegas | Travel & Leisure | 1.75× | ||
| 18 | Philanthropy | Arts & Culture | 1.67× | ||
| 19 | Refrigerator | Home & Garden | 1.62× | ||
| 20 | Satire | Literature | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.64× | |
| Community Orientation | OPEN | 1.59× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.88× | |
| Sports Activity | POWER | 0.89× |
Carnival has an estimated audience of 3,879,501 people in United Kingdom, concentrated in England and South East.
59.8% of Carnival fans are female, 40.2% are male, with an average age of 41.1 years.
Carnival fans show strongest brand affinity for Elizabeth Banks (8.05×), Wikipedia (2.08×), and Catholic Church (3.99×) over the country average.
Carnival fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Carnival itself, the audience over-indexes on Wikipedia (2.08×), Catholic Church (3.99×), Luka Modrić (7.33×), and Activism (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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