A data profile of the people who buy, follow and care about Middle ages in United States — modelled from more than twelve digital signal sources. Middle ages has an estimated audience of 25,696,971 people in United States.
The average Middle ages fan in United States is 40.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Google Maps, Chuck Norris, Real property, with strongest over-indexing on Google Maps (3.88× the country average).
Demographically, the Middle ages audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Middle ages fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Middle ages profile in United States.
64.7% are female, 35.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 40.4 |
| Estimated audience size | 25,696,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Middle ages audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.4% |
| United Kingdom | 4.8% |
Where the Middle ages audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~1M | 1.25× | |
| 02 | New York | ~1.5M | 1.20× | |
| 03 | Maryland | ~500K | 1.17× | |
| 04 | California | ~3M | 1.14× | |
| 05 | Texas | ~2.5M | 1.12× | |
| 06 | Indiana | ~500K | 1.12× | |
| 07 | Kentucky | ~400K | 1.11× | |
| 08 | Washington | ~600K | 1.10× | |
| 09 | Alabama | ~400K | 1.07× | |
| 10 | Idaho | ~100K | 1.07× | |
| 11 | Alaska | ~60K | 1.06× | |
| 12 | Virginia | ~700K | 1.05× | |
| 13 | Missouri | ~400K | 1.05× | |
| 14 | Oregon | ~300K | 1.05× | |
| 15 | Hawaii | ~100K | 1.05× | |
| 16 | Georgia | ~800K | 1.04× | |
| 17 | Kansas | ~200K | 1.04× | |
| 18 | Washington, District of Columbia | ~80K | 1.04× | |
| 19 | Pennsylvania | ~900K | 1.02× | |
| 20 | Louisiana | ~300K | 1.02× | |
| 21 | Utah | ~200K | 1.02× | |
| 22 | Nebraska | ~100K | 1.02× | |
| 23 | South Carolina | ~400K | 1.01× | |
| 24 | Mississippi | ~200K | 1.01× | |
| 25 | West Virginia | ~100K | 1.01× | |
| 26 | Massachusetts | ~500K | 1.00× | |
| 27 | Vermont | ~50K | 1.00× | |
| 28 | Arizona | ~500K | 0.99× | |
| 29 | Connecticut | ~300K | 0.99× | |
| 30 | Arkansas | ~200K | 0.99× | |
| 31 | Ohio | ~800K | 0.98× | |
| 32 | New Jersey | ~600K | 0.98× | |
| 33 | New Hampshire | ~100K | 0.98× | |
| 34 | Maine | ~90K | 0.98× | |
| 35 | South Dakota | ~60K | 0.98× | |
| 36 | New Mexico | ~100K | 0.97× | |
| 37 | Oklahoma | ~300K | 0.96× | |
| 38 | Rhode Island | ~80K | 0.96× | |
| 39 | North Dakota | ~50K | 0.96× | |
| 40 | Tennessee | ~500K | 0.95× | |
| 41 | Illinois | ~800K | 0.94× | |
| 42 | Wisconsin | ~400K | 0.94× | |
| 43 | Iowa | ~200K | 0.94× | |
| 44 | Minnesota | ~300K | 0.93× | |
| 45 | Montana | ~70K | 0.92× | |
| 46 | Nevada | ~200K | 0.90× | |
| 47 | Michigan | ~600K | 0.89× | |
| 48 | Delaware | ~60K | 0.88× | |
| 49 | Colorado | ~400K | 0.87× | |
| 50 | Florida | ~1.5M | 0.83× |
The strongest cross-interests of the Middle ages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 3.88× | ||
| 02 | Hilary Duff | Movies & TV | 3.88× | ||
| 03 | Catherine Zeta-Jones | Movies & TV | 3.88× | ||
| 04 | Stitch! | Movies & TV | 3.88× | ||
| 05 | Sharon Osbourne | Movies & TV | 3.88× | ||
| 06 | Chuck Norris | Movies & TV | 3.62× | ||
| 07 | City Bank | Business & Career | 2.94× | ||
| 08 | Real property | Home & Garden | 2.21× | ||
| 09 | Drudge Report | Sports | 2.19× | ||
| 10 | Otaku | Literature | 2.10× | ||
| 11 | High school | Business & Career | 1.99× | ||
| 12 | House music | Music & Radio | 1.89× | ||
| 13 | Five Below | Shopping | 1.84× | ||
| 14 | Ace Hardware | Home & Garden | 1.75× | ||
| 15 | Pastry | Food & Beverages | 1.72× | ||
| 16 | Genetics | Kids & Family | 1.69× | ||
| 17 | Subscription business model | Shopping | 1.66× | ||
| 18 | Dentistry | Business & Career | 1.62× | ||
| 19 | Thanksgiving | Kids & Family | 1.61× | ||
| 20 | J. C. Penney | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.67× | |
| Spirituality | BALANCE | 1.45× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.92× | |
| Sports Activity | POWER | 0.92× |
Middle ages has an estimated audience of 25,696,971 people in United States, concentrated in California and Texas.
64.7% of Middle ages fans are female, 35.3% are male, with an average age of 40.4 years.
Middle ages fans show strongest brand affinity for Google Maps (3.88×), Chuck Norris (3.62×), and Real property (2.21×) over the country average.
Middle ages fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Middle ages itself, the audience over-indexes on Chuck Norris (3.62×), Real property (2.21×), Hilary Duff (3.88×), and High school (1.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Middle ages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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