A data profile of the people who buy, follow and care about Middle ages in Italy — modelled from more than twelve digital signal sources. Middle ages has an estimated audience of 10,461,444 people in Italy.
Middle ages has an estimated audience of 10,461,444 people in Italy. 56.6% are female, 43.4% are male, average age 41.4. Top brand affinities: Wikipedia, WhatsApp, Singer-songwriter, Satire, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Singer-songwriter, with strongest over-indexing on Wikipedia (3.28× the country average).
Demographically, the Middle ages audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Middle ages fan in Italy is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Middle ages profile in Italy.
56.6% are female, 43.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 41.4 |
| Estimated audience size | 10,461,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Middle ages audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.4% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Middle ages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel Weisz | Movies & TV | 6.61× | ||
| 02 | Andrea Bocelli | Music & Radio | 5.01× | ||
| 03 | Norauto | Cars & Mobility | 4.77× | ||
| 04 | Lindsey Vonn | Sports | 4.15× | ||
| 05 | New Testament | Politics & Society | 3.48× | ||
| 06 | Wikipedia | Internet & Social Media | 3.28× | ||
| 07 | Nobility | Politics & Society | 3.09× | ||
| 08 | Satire | Literature | 2.89× | ||
| 09 | General practitioner | Health | 2.34× | ||
| 10 | Mediaset | Technology & Electronics | 2.03× | ||
| 11 | Singer-songwriter | Music & Radio | 1.93× | ||
| 12 | Volunteering | Politics & Society | 1.87× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.86× | ||
| 14 | Genetics | Kids & Family | 1.82× | ||
| 15 | Champagne | Food & Beverages | 1.82× | ||
| 16 | Travel website | Travel & Leisure | 1.71× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Milk | Food & Beverages | 1.57× | ||
| 19 | Musical theatre | Movies & TV | 1.57× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Spirituality | BALANCE | 1.24× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Middle ages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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