Middle ages Audience in Italy
Middle ages has an estimated audience of 10,461,444 people in Italy. 56.6% are female, 43.4% are male, average age 41.4. Top brand affinities: Wikipedia, WhatsApp, Singer-songwriter, Satire, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Singer-songwriter, with strongest over-indexing on Wikipedia (3.28× the country average). Demographically, the Middle ages audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Middle ages fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 41.4 |
| Estimated audience size | 10,461,444 |
Audience persona
The typical Middle ages fan in Italy is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
Top brand affinities of Middle ages fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.28× | Internet & Social Media |
| 1.6× | Internet & Social Media | |
| Singer-songwriter | 1.93× | Music & Radio |
| Satire | 2.89× | Literature |
| Volunteering | 1.87× | Politics & Society |
| Lindsey Vonn | 4.15× | Sports |
| Andrea Bocelli | 5.01× | Music & Radio |
| Mediaset | 2.03× | Technology & Electronics |
| Genetics | 1.82× | Kids & Family |
| General practitioner | 2.34× | Health |
| Rachel Weisz | 6.61× | Movies & TV |
| Norauto | 4.77× | Cars & Mobility |
| New Testament | 3.48× | Politics & Society |
| Milk | 1.57× | Food & Beverages |
| Adriatic Sea | 1.86× | Travel & Leisure |
| Champagne | 1.82× | Food & Beverages |
| Nobility | 3.09× | Politics & Society |
| Travel website | 1.71× | Travel & Leisure |
| Musical theatre | 1.57× | Movies & TV |
| Financial services | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Spirituality | BALANCE | 1.24 |
| Convenience Orientation | PREMIUM | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.4% |
| United Kingdom | 4.8% |
See Middle ages audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Middle ages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.