A data profile of the people who buy, follow and care about Middle ages in Brazil — modelled from more than twelve digital signal sources. Middle ages has an estimated audience of 5,181,652 people in Brazil.
Middle ages has an estimated audience of 5,181,652 people in Brazil. 64.6% are female, 35.4% are male, average age 38.5. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.61× the country average).
Demographically, the Middle ages audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Middle ages fan in Brazil is more female, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Middle ages profile in Brazil.
64.6% are female, 35.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 38.5 |
| Estimated audience size | 5,181,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Middle ages audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.4% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Middle ages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.96× | ||
| 02 | Toy Story (franchise) | Movies & TV | 3.96× | ||
| 03 | Thiago Silva | Sports | 3.96× | ||
| 04 | Rick and Morty | Movies & TV | 3.82× | ||
| 05 | Germany | Travel & Leisure | 3.62× | ||
| 06 | Spanish language | Politics & Society | 2.68× | ||
| 07 | Rock music | Music & Radio | 1.85× | ||
| 08 | Pop music | Music & Radio | 1.82× | ||
| 09 | Internet & Social Media | 1.72× | |||
| 10 | Michael Jackson | Music & Radio | 1.72× | ||
| 11 | Country music | Music & Radio | 1.71× | ||
| 12 | Hip hop music | Music & Radio | 1.70× | ||
| 13 | Soul music | Music & Radio | 1.66× | ||
| 14 | Medicine | Business & Career | 1.63× | ||
| 15 | MSN | News | 1.63× | ||
| 16 | Seleção Brasileira | Sports | 1.61× | ||
| 17 | Shopping malls | Shopping | 1.55× | ||
| 18 | Jazz music | Music & Radio | 1.55× | ||
| 19 | Action movies | Movies & TV | 1.53× | ||
| 20 | Esporte Clube Bahia | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.69× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Middle ages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.