A data profile of the people who buy, follow and care about Middle ages in India — modelled from more than twelve digital signal sources. Middle ages has an estimated audience of 3,509,555 people in India.
Middle ages has an estimated audience of 3,509,555 people in India. 33.1% are female, 66.9% are male, average age 32.1. Top brand affinities: Do it yourself (DIY), Videography, Crafts, Home improvement, Internet celebrity.
Top brand affinities include Do it yourself (DIY), Videography, Crafts, with strongest over-indexing on Do it yourself (DIY) (2.17× the country average).
Demographically, the Middle ages audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Middle ages fan in India is more male, around 32.1 years old, with strong Quality Awareness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Middle ages profile in India.
33.1% are female, 66.9% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 32.1 |
| Estimated audience size | 3,509,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Middle ages audience comes from India.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.4% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Middle ages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 5.70× | ||
| 02 | SEMrush | Internet & Social Media | 5.70× | ||
| 03 | Jim Carrey | Movies & TV | 4.93× | ||
| 04 | Alibaba.com | Shopping | 4.62× | ||
| 05 | Lena Headey | Movies & TV | 4.17× | ||
| 06 | Zootopia | Movies & TV | 4.13× | ||
| 07 | Roman Reigns | Sports | 3.16× | ||
| 08 | Videography | Internet & Social Media | 3.11× | ||
| 09 | Real property | Home & Garden | 2.21× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 2.17× | ||
| 11 | Knitting | Home & Garden | 2.01× | ||
| 12 | Sewing machine | Home & Garden | 1.87× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.83× | ||
| 14 | Home improvement | Home & Garden | 1.80× | ||
| 15 | Microwave oven | Home & Garden | 1.71× | ||
| 16 | Embroidery | Home & Garden | 1.65× | ||
| 17 | Skirt | Fashion & Accessoires | 1.57× | ||
| 18 | Wedding invitation | Home & Garden | 1.53× | ||
| 19 | Crafts | Home & Garden | 1.50× | ||
| 20 | Religion | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.58× | |
| DIY Mentality | THRILL | 1.49× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Middle ages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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