Viu (streaming media) Audience in United States
Viu (streaming media) has an estimated audience of 1,672,114 people in United States. 54.0% are female, 46.0% are male, average age 43.6. Top regions: California, Texas, Florida.
The average Viu (streaming media) fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Viu (streaming media) audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Movies & TV · Type: TV Channel
Demographics of Viu (streaming media) fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.6 |
| Estimated audience size | 1,672,114 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 331,309 | 1.8× |
| Texas | 200,957 | 1.4× |
| Florida | 195,992 | 1.73× |
| New York | 136,747 | 1.46× |
| Georgia | 61,131 | 1.19× |
| Illinois | 58,337 | 1.05× |
| Virginia | 57,931 | 1.42× |
| Washington | 57,678 | 1.72× |
| New Jersey | 54,563 | 1.28× |
| North Carolina | 47,408 | 0.94× |
| Pennsylvania | 46,414 | 0.82× |
| Ohio | 37,477 | 0.73× |
| Michigan | 37,406 | 0.86× |
| Massachusetts | 36,692 | 1.11× |
| Maryland | 32,924 | 1.15× |
| Arizona | 32,924 | 0.96× |
| Tennessee | 30,086 | 0.9× |
| Minnesota | 25,672 | 1.07× |
| Oregon | 24,335 | 1.27× |
| Indiana | 24,324 | 0.8× |
| Nevada | 24,098 | 1.49× |
| Colorado | 22,497 | 0.85× |
| South Carolina | 22,348 | 0.89× |
| Missouri | 20,471 | 0.76× |
| Louisiana | 19,440 | 0.9× |
| Alabama | 17,634 | 0.75× |
| Hawaii | 17,139 | 2.38× |
| Wisconsin | 16,656 | 0.66× |
| Connecticut | 15,375 | 0.92× |
| Kentucky | 15,003 | 0.72× |
| Oklahoma | 15,003 | 0.81× |
| Utah | 13,629 | 0.91× |
| Kansas | 11,787 | 0.89× |
| Washington, District of Columbia | 11,652 | 2.32× |
| Arkansas | 10,145 | 0.74× |
| Mississippi | 9,609 | 0.7× |
| Iowa | 8,871 | 0.64× |
| Idaho | 7,856 | 0.94× |
| Nebraska | 6,771 | 0.81× |
| New Mexico | 6,275 | 0.75× |
| Alaska | 5,736 | 1.6× |
| New Hampshire | 4,452 | 0.68× |
| Delaware | 4,341 | 0.94× |
| Rhode Island | 3,933 | 0.74× |
| West Virginia | 2,989 | 0.38× |
| Maine | 2,925 | 0.49× |
| Montana | 2,300 | 0.5× |
| South Dakota | 2,270 | 0.59× |
| North Dakota | 2,211 | 0.64× |
| Wyoming | 1,488 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.25 |
| Luxury Orientation | PREMIUM | 1.24 |
| Spirituality | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.18 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 16.9% |
| Philippines | 12.0% |
| Thailand | 9.4% |
See Viu (streaming media) audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Viu (streaming media). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.