A data profile of the people who buy, follow and care about Variety show in Indonesia — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 4,067,440 people in Indonesia.
Variety show has an estimated audience of 4,067,440 people in Indonesia. 60.1% are female, 39.9% are male, average age 34.1. Top brand affinities: Viu (streaming media), Telegram, Indonesian cuisine, Fast fashion, Telkomsel.
Top brand affinities include Viu (streaming media), Telegram, Indonesian cuisine, with strongest over-indexing on Viu (streaming media) (3.23× the country average).
Demographically, the Variety show audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Variety show fan in Indonesia is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Viu (streaming media).
The key figures that characterise the Variety show profile in Indonesia.
60.1% are female, 39.9% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 34.1 |
| Estimated audience size | 4,067,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 17% |
of the worldwide Variety show audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viu (streaming media) | Movies & TV | 3.23× | ||
| 02 | Eintracht Frankfurt | Sports | 2.83× | ||
| 03 | Telegram | Internet & Social Media | 2.27× | ||
| 04 | Longchamp | Fashion & Accessoires | 2.21× | ||
| 05 | Cyber Monday | Shopping | 2.15× | ||
| 06 | Fast fashion | Fashion & Accessoires | 2.10× | ||
| 07 | Investment management | Business & Career | 2.10× | ||
| 08 | Indonesian cuisine | Food & Beverages | 2.05× | ||
| 09 | Dragon Ball Z | Movies & TV | 1.96× | ||
| 10 | Minecraft | Games | 1.95× | ||
| 11 | Exfoliation (cosmetology) | Beauty & Wellness | 1.85× | ||
| 12 | Michael Jackson | Music & Radio | 1.78× | ||
| 13 | Comedy club | Movies & TV | 1.75× | ||
| 14 | GitHub | Internet & Social Media | 1.70× | ||
| 15 | Udemy | Business & Career | 1.65× | ||
| 16 | Powdered milk | Kids & Family | 1.61× | ||
| 17 | FIFA (video game series) | Games | 1.60× | ||
| 18 | Telkomsel | Technology & Electronics | 1.52× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.52× | ||
| 20 | Game of Thrones | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.19× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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