A data profile of the people who buy, follow and care about Variety show in South Africa — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 1,023,383 people in South Africa.
Variety show has an estimated audience of 1,023,383 people in South Africa. 57.2% are female, 42.8% are male, average age 45.3. Top brand affinities: Opel Mokka, Customer satisfaction, Will Ferrell, Machine embroidery, Insect repellent.
Top brand affinities include Opel Mokka, Customer satisfaction, Will Ferrell, with strongest over-indexing on Opel Mokka (1.57× the country average).
Demographically, the Variety show audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Variety show fan in South Africa is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Opel Mokka.
The key figures that characterise the Variety show profile in South Africa.
57.2% are female, 42.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.3 |
| Estimated audience size | 1,023,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 11% | |
| 40-49 | 9% | |
| 50+ | 50% |
of the worldwide Variety show audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insect repellent | Health | 1.74× | ||
| 02 | Will Ferrell | Movies & TV | 1.71× | ||
| 03 | Ready-to-assemble furniture | Home & Garden | 1.64× | ||
| 04 | Buick | Cars & Mobility | 1.64× | ||
| 05 | Opel Zafira | Cars & Mobility | 1.63× | ||
| 06 | Machine embroidery | Home & Garden | 1.62× | ||
| 07 | Stevia | Food & Beverages | 1.62× | ||
| 08 | Opel Adam | Cars & Mobility | 1.61× | ||
| 09 | Crêpe | Food & Beverages | 1.60× | ||
| 10 | Steam cleaning | Home & Garden | 1.60× | ||
| 11 | Toyota Avensis | Cars & Mobility | 1.60× | ||
| 12 | New England Revolution | Sports | 1.60× | ||
| 13 | Miele | Home & Garden | 1.59× | ||
| 14 | Lego Duplo | Kids & Family | 1.59× | ||
| 15 | Opel Mokka | Cars & Mobility | 1.57× | ||
| 16 | Lidl | Shopping | 1.57× | ||
| 17 | Jean-Michel Jarre | Music & Radio | 1.56× | ||
| 18 | Induction cooking | Home & Garden | 1.53× | ||
| 19 | Customer satisfaction | Business & Career | 1.52× | ||
| 20 | Food intolerance | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.82× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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